Here, you can see various mistakes that lead generation services provider need to avoid: Web pages are not optimized.
Make sure these pages are optimized with prominent calls to action, usually placed in the top left corner for primary visibility.
Also, consider adding special offers on these pages to generate even more interest.
Without CTAs, your visitors won't be able to convert into leads.Whether they're downloading an eBook, signing up for a free trial, watching a product demo video, or some other extra incentive, prospects should be able to convert.
Not Planning Realistic Goals Without realistic goals, no matter how big your campaign is, you won't be able to meet expectations, achieve successful results, or get ROI.
Ensure the Lead Goals for your campaign are correctly matched to revenue before activating the campaign and for the best chance of success.