MBA OR DIGITAL MARKETINGFast forward 10 years while the MBA is still considered a worthy degree for expediting your career trajectory, a lot of people prefer going for learning practical skills which are in high demand.In the past decade, many new career options (especially in the digital space) and industries have come up.
In the past few years, digital marketing has grown to be an independent sector generating employment.
Digital marketing has grown so much that even it has become a superset of many specialisations like Search Engine Optimisation, Social Media Optimisation, Search Engine Marketing, Social Media Marketing, Google Ads etc.It has grown so much that many marketing graduates are confused about whether they should go for an MBA or they should do a good course in digital marketing.Here, we would discuss Digital Marketing, MBA and what is the better career choice for you at the moment.DIGITAL MARKETINGDigital Marketing is basically marketing using digital channels.
It requires much lesser logistics, cost and resources compared to offline marketing.The advent of Social Media has made digital marketing all the more accessible, and affordable.Digital Marketing allows you to segment and target your audience in a more refined and effective way.It is increased the return on investment for marketing.A CAREER IN DIGITAL MARKETINGWhen I was appearing for JEE, I wanted to become a scientist.
During those days digital marketing was not even a career option.After 10 years, I am in the field of digital marketing as a blogger, marketer, designer and social media manager.Digital marketing is an excellent career option.
Even if you do not have a high profile degree but you have the skills, intuition and creativity then you can make really good money.Digital marketing has lots of components like blogging, content marketing, graphic designing, infographics, video making, Search Engine Optimization, Ads, Social Media etc.