Tools to use for Keyword Research-KW finderKeywords EverywhereGoogle Trends (To compare between Keywords)UBER SuggestSEOprofilerLSIGraphTypes of Keywords-Primary KeywordSub- Primary KeywordSecondary KeywordSub- Secondary Keyword Primary Keyword– Keyword which defines the nature of Business, Location of Brand, the name of the brand, and in which Tagline always remain primary.Sub-Primary- Keyword that enhances the quality of Primary Keywords are known as Sub-primary Keywords.

For making a primary Keyword into Sub-primary, add an adjective to it.

For example- SEO, PPC in case of Digital Marketing services.Sub- Secondary– Keyword that enhances the quality of Secondary Keywords are known as Sub-secondary Keywords.

For example- Best SEO service.NOTE- We use sub-primary and sub-secondary keywords because people tend to search with superlatives attached to a keyword.

Keywords can be also be classified as-Money KeywordsSeasonal KeywordsLong-Tail KeywordsShort- Tail KeywordsMoney Keywords– Keywords containing any financial or monetary term is called as Money Keywords.

For Example- ATM, Buy shoes online, sell online, MRP, Prize, etc…Seasonal Keywords– Keywords which are used seasonally(During a particular period of time) are called as Seasonal Keywords.