WOMEN - THE NEW DECISION MAKER OF RURAL INDIAN HOUSEHOLD It is a known fact that rural India is a growing market with a large potential customer base.
Companies are still figuring ways to enter and grow here.
In urban India, only 21% of women are working.2.Many women buy things on their own.3.An astounding 84% travel outside their village to the main headquarters to buy.
They want value for their money and are ready to make the extra effort to get the best product.In addition to this, we have Microfinance companies and cooperative banks that give rural women the financial support they need to become entrepreneurs.
Finally, women in rural India have an option to get affordable micro-credit and hence are exploring income-generating opportunities.
This has helped them gain self-esteem and confidence.