Are your product pages failing to drive more traffic to your eCommerce website and converting browsers to buyers?If your answer is yes, then you shouldneed to think of optimizing all the product pages.Why?Because the people’s preference is alwaysgoing online to find products that they need instead ofrushing to a brick-and-mortar store.As several products competing to get visibility on search engine results pages (SERPs), it’s important your brand is on Page 1 in Google and getting product page optimized is the suitable way to get maximum exposure and beat out the competition.We, at Seo Agency in Gurgaon, sharingsome actionable SEO guidelines for product pages Apply Keyword StrategyKeyword research is the basis for product page optimization.

What you need to do is-Utilize product-focused topics that users are searching for.Consider relevancy and what will actually convert.If you have data from different channels, leverage it in your keyword and topic research and include ad copy with maximum click-through rates (CTR) into meta descriptions.Optimize landing pages for searchers who are ready to purchase because you want to sell the products on your site.

Optimize Titles & Meta DescriptionsWhile optimizing title tags and meta descriptions make sure you include details, like:Brand nameModel nameThe model numberOther important information Mark-Up Product Pages with Structured DataEvery product page should have product schema as well as review schema, which can:Lead to more impressions and clicks.Boost CTR and drive more sales.

Add FAQ ContentMost product pages lack an FAQ section.

Instead, they depend on user-generated content (UGC), which is a mistake.Hence, having an FAQ section with answers to questions users commonly ask is time-saving for the customers who don’t like to talk to a chatbot or call customer service if they any product related queries.That, in turn, supports the brand to sell more products.

This is again not a right step.Every product can rank for branded as well as non-branded keywords.