May’2021, Hong Kong:Only in its sixth year of existence, Hong Kong-based copywriting agency Wordcraft achieved a significant milestone with 1,500,000 words translated, establishing itself as a leader in translation services.

The company attributes its success in the field of translation to several factors that include impeccable quality, short turnaround time, and competitive rates.

These factors have led many of Wordcraft's clients to refer its translation services to other departments or affiliates.

Translations are often challenging as they involve not only being faithful to the source version, but also adapting the language and structure so that the target version may sound fluid and native.

Wordcraft has made it its expertise to produce so-called "transcreations", relying on its pool of proficient Chinese translators and native English editors.

Specialized in English and Chinese (both traditional and simplified) copywriting and translation, Wordcraft also offers services in a variety of European and Asian languages, such as German, Italian, Thai, Bahasa, Japanese, Korean and Vietnamese.

April 2021, Hong Kong -UNHCR choosesWordcraft for the provision of copywriting servicesincluding copywriting, rewriting, translation,and editing of its e-newsletters and web articles.

UNHCR, an agencymandated by the United Nations to lead and coordinate international action for the worldwide protection of refugees and the resolution of refugee problems, chose Hong Kongleading copywriting agency Wordcraft for the provision of copywriting services,including copywriting, rewriting, translation and editing of its e-newsletters and web articles.

The UNHCR office in Hong Kong will enter into a contractwith Wordcraft to enhance the quality of its digital and email communications,a key focusofUNHCR’s public engagement strategy.The contract is expected to have duration of up to two years.

Under the terms of the contract, Wordcraft will contribute its solid expertise writing impactful eDMs and well-researched web articles and leverage the experience it has acquired working with other non-for-profit agencies such as the Red Cross and WWF.

Always keen to support good causes, Wordcraft has since March 2020 been offering preferential terms for selected NGOs and charitable organizations.

About Wordcraft Wordcraftskillfully writes compelling content for effective communication.

 May’2021, Hong Kong:Hong Kong-based copywriting agency Wordcraftis extending its existing scope of services to crisis communications to meet the needs of clients who lack support in this critical area.

Every company needs a sound crisis communicationsplan.

When a crisis occurs, often suddenly and unexpectedly, a brand can be seriously affected with long-term consequences.

Though they may start at the local level,one third of all business crisesmayspread globallywithin few hours.

Hence, any company small or large should be well-prepared to mitigate the negative and potentially lasting impact of such incidents.

Wordcraft’s relatedservices will comprisepreparing holding statements for various stakeholderscoveringa wide spectrum of scenarios, management preparation training, and 24/7 assistance during crises.The company’s new capability will be headed by a crisis communications expert with over 15 years of first-hand experience handling challenging incidents in a senior position with global powerhouses.

EDM or E-mail Direct Marketing is all the rage nowadays.

In their keenness to steer clear of the online clutter, a lot of companies have adopted EDM copywriting as one of the key strategies in their repertoire of online marketing strategies to go and win the war online!

After all the ultimate objective of email marketing is to grab eyeballs and make people push that button and make a purchase decision.

Here are some tips to ensure that you get the most bangs for the buck with respect to EDM copywriting:The first tip is to be well-conversant and have good knowledge of who is your ultimate audience or consumer.

Do not ramble aimlessly as that would put off any reader.

Have a logical structure and flow to your copy and express one theme per paragraph to make the copy simple and easy to follow.

Any business worth its salt nowadays is well aware of the benefits of using social media copywriting.

The reach of smart phones across every strata of the society is fuelling this phenomenon no end, so it is better for any company to join the band wagon and use these media to their advantage in terms of brand building as well as generating sales and revenue through the same.When looking at social media copywriting there are a few tricks of the trade that one should be aware of to make the most of the same online.

One can do this by posing questions to the audience of readers and viewers of the online copy to increase the level of involvement and interest in the mind of the audience.

Asking for ideas or opinions from the readers of the copy is one great way of getting this done in a very effective manner so that the conversation is a two way instead of a boring and mundane one-way street!The second method in copywriting for social media is to ensure that you spread out learning in your posts.

People are hungry for enhancing their knowledge and if you can make use of the CXOs in your company to share some of their wisdom, half your battle is won.

Readers will readily lap up any and all of the info you are able to share and enhance your brand presence online.The third thing to look at in social media copywritingis the smart usage of captions to highlight your message online.