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Lead Distribution Software can prove to be a real game-changer for all the organizations dependent on sales.Features like capturing, filtering, and distribution of leads from a reliable lead distribution tool make it a boom for your growth.And not only this, the ease to use and integrate the lead distribution systems with the existing sales funnels makes it even more amazing to implement.Eager to know how a lead distribution tool can help you save time and increase your revenue?Check this guide!What is Lead Distribution?As the name suggests, lead distribution refers to the forwarding or the distribution of the leads to the respective sales representative.This might also include sending leads to the lead buyers and to the third parties.So, basically, lead distribution establishes a connection between the generated lead and its potential salesperson for further action.Therefore, one can take the lead distribution as:A unique lead that is generated through the set marketing funnelA salesperson, with unique skills and high-end knowledgeThe pairing of the leads with the most potential salesperson to make it the best matchThe major task for a lead distribution tool includes analyzing the lead and then categorizing them.After the categorization is done, the lead follows various channels and get to the right people for further operations.The possible end results of a successful lead distribution are going to be beneficial for the sales representative.Advantages of Lead DistributionTake, for instance; you are a customer who wants to enquire about the product or the services.The traditional leads generation models include calling and enquiring.A telephonic conversation can be not as satisfying as one really needs to finalize the commodity.If it was not an impressive approach from the organization’s end, you might wish to seek the product somewhere else.Whereas, the use of lead distribution software could have acted as a bridge between the two parties giving favorable results for all.The benefits of lead distribution software are not limited to this.Including lead distribution in your business can:1) Improve EfficiencyWith automated lead distribution tools, the sales funnel gets automatically streamlined.
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Let us show you how you can set it up in 10 minutes with Power Router.Before you start:Identify the people you want to set round robin for and assign them power router licenses.If you are using the trial version, you can skip this step as well, since you would have a site wide license for Power Router.Step 1 -> Create a TeamAdd the group of people you want to your team.Make them active.Step 2 -> Create a WorkflowYou can think of creating a workflow in the following terms:Where to pick the leads from – This could be a queue or a user.This information goes into {Routing Queue}What kind of leads to pick from the queue/user – This is the filter you choose to fetch leads from the selected queue.This goes into  { Record Selection Rules }How to assign the leads -> This signifies whether you want to assign the leads in round robin or weighted fashion.But for our basic workflow, we can skip these settings for now.Step 4 -> Validate the resultIf you don’t believe it was that simple, go ahead and validate the results.
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Every single business, whether it’s a start-up or a multi-billion dollar one, has lost a lead at some point in time.This is exactly what we’ll be focusing on in this post!To put things into perspective when it comes to lead leakage,78%of businesses were disappointed with their conversion rates for 2016 (according toEconsultancy)!But first things first, let’s talk about the average value of a lead, what the potential ROI is when it converts and how much you would be spending on a lead.How much is a lead worth?Most of us are already familiar with how important each lead is to a business.Your marketing team spends considerable time and money on nurturing a lead and making it sales ready and when the lead isn’t followed up on time for any reason – it loses it’s initial worth and also impacts the business!Without making things more complicated, here is a great and simple formula that will give you an idea about how much the average lead would cost you:Let’s say the average amount spent on leads is$1000and your conversion rate is 20% (10 leads = 2 conversions/sales).Or in other words:(average amount spent) ÷ (conversion rate) = (average lead value) $1000 ÷20% = $200Keep in mind that this is just an example so that you can get an idea of how much a typical lead would cost you.Yes, there are boatloads of reasons why that might happen, but for the most part, there are some primary obstacles that every business faces:Responsiveness (or lack of) – The levels of impatience in today’s society is rampant.
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Delight customers with Power Router Connect leads to the right account owners and success managers with Lead to Account Matching instantly 2.Go account based in Saleforce Implement account based selling in Salesforce.Identify key accounts and route based on account data.Give your customers a better experience by connecting them directly to their account managers or success managers.Empower reps to close deals faster by providing the right context and by saving time to do lookups to identify customer & prospect accounts.Match + Route = Better together!
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Focus on conversion Responding to a lead within an hour of receiving it, increases your chances of qualifying the lead by 7x.Assign leads in real time2.Route only when reps are available ensuring faster follow ups  Easily add or remove reps from round robin 1.The old way – A rep leaves, you contact your system admin, remove them from the assignment rules, assign their leads and accounts to some one else.Add someone else to their rules.The new way – Remove the rep from the team or just mark them inactive.
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Source: setup round robin lead assignment So you want to setup round robin assignment for your sales team.Let us show you how you can set it up in 10 minutes with Power Router.Before you start:Identify the people you want to set round robin for and assign them power router licenses.If you are using the trial version, you can skip this step as well, since you would have a site wide license for Power Router.Step 1 -> Create a TeamAdd the group of people you want to your team.Make them active.Step 2 -> Create a WorkflowYou can think of creating a workflow in the following terms:Where to pick the leads from – This could be a queue or a user.This information goes into {Routing Queue}What kind of leads to pick from the queue/user – This is the filter you choose to fetch leads from the selected queue.This goes into  { Record Selection Rules }How to assign the leads -> This signifies whether you want to assign the leads in round robin or weighted fashion.
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Source: Lead Management and ScoringYour marketing team has been doing a great job in generating leads and you have leads coming in from various sources for your product – web forms, phone, outbound, purchased lists, just to name a few.Not all leads are equal and effectiveness of your sales team depends on working on quality leads which have the most impact for your business.Not all leads are equal and effectiveness of your sales team depends on working on quality leads which have the most impact for your business.Every incoming lead has a different level of importance based on the information present and the activity happening on these leads.A lead which comes in from an important account and from a direct decision maker is several times more important than a lead which comes from an unknown source.Or a lead which has more activity on your website in terms of opening a resource, watching a video or downloading a white paper shows more interest than someone who is just passively visiting your website.You need a way to understand theses data points for your product and be able to provide a score to a lead so that your sales team knows which leads are more important and urgent.Other important attributes to score leads and gauge their interest in a product would be – website visits, white paper downloads, video views, email opens and clicks, etc.Instead of wasting time on cold leads, they work on actively engaged leads which give them better chance to close the deal.Increase revenueIf you are targeting the hottest leads on a regular basis, the chances of increasing your revenue working on those leads become greater every day.Some attributes you may consider –job title – who is your user and who is the decision makerlocation – where are they located and if it is important for your businessindustry – whether a particular industry benefits more from your productIdentify the importance levelThis is a little different in terms of your best customer attributes.
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Source: best lead DistributionManaging leads can be a daunting task.And this can be intimidating to a lot of sales teams.This is why you should take into account that leads do vary by type and category, with data coming in from various sources, such as – LinkedIn, Facebook, Twitter, Pinterest, etc.The skill level of different sales reps could be contrasting.Utilizing a sufficient lead distribution strategy is exactly what we will be focusing on in this post.Remember that a bad lead assignment could turn a prospect away.It is imperative how you distribute leads to your sales reps.But as soon as you team grows beyond that you start feeling the pain.
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