This article is going to discuss what face tracking software is and how retailers can use it to successfully run their businesses online.

Lots of things to cover, so let's get started!What is the Current State of Retail Industry?The closure of many well-known brick and mortar store chains such as Toys R Us and Sport Chalet after the beginning of the COVID-19 pandemic have led many to claim that the retail industry is currently experiencing a recession.

Face tracking software is also capable of counting the number of people in a video frame or live video stream, determining the direction in which a face is looking and recognizing facial impressions, the person's skin colour and mood.

The technology can be integrated into web or mobile devices and function both online and offline.The face tracking software works in the following way.

Once they are detected, the software starts to follow the movement of the human's face within the video stream, analyzing its characteristics such as head pose, eyes' movement and state, facial expressions, skin colour and much more.By detecting a face in the camera, face tracking software extracts landmarks i.e.

The latter method provides much faster performance and better accuracy, reduces jittering and can help optimize the mobile application's performance for low-level mobile devices.What can be the benefits of face tracking technology for an eCommerce business?