Magnus Bergman

Magnus Bergman

Entrepreneur and investor building global mobile internet companies. First angel investor in Prezi and Truecaller. Works with Technology, Usability and Growth.

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Sweden
I had the chance to sit down with Ramez Naam, chair of Energy and Environmental Systems at Singularity University and acclaimed author of the Nexus series, to discuss these major forces and their implications.1) Creating an Abundant Solar EconomyIn 88 minutes, 470 exajoules of energy from the sun hit the Earth’s surface, as much energy as humanity consumes in a year.If humanity could capture 1 part in 1,000 (one tenth of one percent) of the solar energy striking the Earth — just one part in one thousand — we could have access to six times as much energy as we consume in all forms today.Solar is already undercutting coal and natural gas in sunny geographies.The graph below shows that, if solar electricity continues on its current demonetization trajectory, by the time solar capacity triples to 600 GW (by 2020 or 2021, as a rough estimate), we could see global unsubsidized solar prices that are roughly half the cost of coal and natural gas.
Sweden
Tom is the co-founder of SaasGenius and InboundWay.At first I was offering my services to Polish companies, but in 2006 I designed an SEO website outlining my offer and promoted it effectively so that it reached the right people.As an example, an effective strategy designed for one of the biggest gym chain company saw an amazing, unprecedented ROI.Over three years, we managed to increase gym membership registration rate by 4500%, which generated an annual profit of $12 million.What did you do to get such amazing results, and how did you land such contract in the first place?The website could not be found in SERPs of most search engines, which caused tremendous financial losses.
Sweden
At the ISTE conference today, the company introduced a number of new tools for educators, ranging from a research project that helps teaches kids to code called Project Bloks to an expansion of its Google Cardboard-assisted “Expeditions” program, plus several new tools and services for the classroom involving Google Docs, Chromebooks and Google Cast.The Expeditions program launched in September of last year as way to take students on “virtual reality field trips.” That is, using a Google Cardboard viewer, and an accompanying Expeditions app, students can be transported to far-away locales, whether that’s exploring the ancient ruins at Machu Picchu, natural wonders like the rainforest, or places you would likely never otherwise be able to visit, like Antarctica.And its collections of destinations has grown to over 200, including also those made by established educational providers, like Houghton Mifflin Harcourt, and soon, Pearson.In addition, Best Buy Education will also now be making Expeditions kits available for schools to purchase which include a tablet, the virtual reality viewers, and a router.New Apps: “Google Cast for Education” plus “Explain Everything,” “Soundtrap” and “WeVideo for Chromebooks”The company additionally announced a free Chrome app called Google Cast for Education, which works with the Google Classroom service in order to move audio and video across school networks, while also offering built-in controls for teachers.
Sweden
At last week’s Code Conference, Mary Meeker unveiled her annual Internet Trends Report, and buried within the 213-page deck were some very interesting stats about online ads and why they don’t work.The pop-up: In one quick move, this ad unit will make people dislike your brand and the site they are on — all at the same time!The screen sizes may vary a bit.But all this is good news for marketersSo, is the ecosystem finally in place for the digital marketing we have been promised for so many years?_____________________________________________________________________________________________Steve Ellis is the co-founder and CEO of WhoSay, the leading celebrity and influencer content-marketing company.Ellis co-founded WhoSay in 2010, and oversees company strategy and operations.
Sweden
Låtskrivaren och Idol-domaren Andreas Carlsson blir delägare i svenska Soundtrap.Svenska Soundtrap har utvecklat en tjänst för musikskapande som man hävdar är enkel nog för vem som helst att använda.Soundtrap funkar både för proffs och för de som är noviser i sitt skapande”, säger Andreas Carlsson.Hur mycket pengar han går in med i bolaget vill han inte avslöja.Foto: Privat.Andreas Carlsson driver även musikskolan Academy of Music and Business i småländska Tingsryd, vilket rimmar väl med Soundtraps framtidsplaner.På senare tid har företaget haft stor framgång på just utbildningsmarknaden:“Vi såg ganska tidigt att verktyget började plockas upp mycket av skolor.I USA är det en stark trend att använda musik som en del av inlärningen i naturvetenskap, teknik och matte”, säger Per Emanuelsson.Han vill inte avslöja hur mycket bolaget omsätter men säger att antalet användare rusat från ungefär 20 000 i början av 2015 till över en halv miljon idag.Tillväxten har till stor del drivits på av just skolvärlden.Kunder som betalar 7,99 dollar i månaden får tillgång till bland annat fler instrument och mer lagringsutrymme.Utbildningsversionen är i jämförelse kraftigt rabatterad och kostar 5 dollar per elev och år.Över 1000 skolor i USA använder verktyget idag”, säger han.På sikt hoppas bolaget kunna bidra till att radikalt förändra förutsättningarna för musiker att nå ut med och livnära sig på sina verk, helt utan inblandning från mellanhänder som skivbolag och musikdistributörer.“Musikbranschen är i enorm gungning just nu.
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