Portland, Oregon-based artist Ezra Cimino-Hurt has produced a visually stunning new stereo speaker system code-named Space of Bass.
Flowers are expensive. Save a bunch (get it?) with flower delivery deals and discounts starting at $30 a pop.
NYC's mayor filed a lawsuit on Thursday arguing oil giants' deceptive trade practices and "greenwashing" violate the city's consumer protection law.
(Brigham and Women's Hospital) In a new paper published in Advanced Science, investigators from Brigham and Women's Hospital, Dana-Farber Cancer Institute, Massachusetts General Hospital and MIT describe efforts to develop a new personalized, 3D-printed device intended to shield patients who are undergoing radiation therapy and prevent radiation-induced toxicity.
Hacking group REvil says it stole product schematics. It first targeted Apple supplier Quanta with its ransom demand, but did not receive payment.
Sky Mobile has brought the cost of iPhone 12 deals right down, costing you as little as £31 a month.
Google celebrates the achievements of the Grammy Award-winning romantic singer known for his vocal range on his 70th birthday.
The Taiwanese giant of the PC segment, Acer, is bringing a new gaming laptop for the Indian market. The Acer Predator Helios 300 gaming laptop ...
The post Acer Predator Helios 300 gaming laptop goes official in India appeared first on Gizchina.com.
Unspoiled wilderness meets high-speed thrills in a meditative mountain biking game that's still picking up new fans.
The first close of its fund, OSV+, is expected to be in the second quarter of this year.
(Nagoya Institute of Technology) Gallium nitride (GaN) semiconductors are considered to be a future alternative to silicon, not least due to their superior performance in fast switching applications. However, unwanted impurities in GaN crystals can degrade their switching performance. In a new study, scientists from Nagoya Institute of Technology, Japan explore the mechanism behind the impact of carbon impurities on the charge carriers of GaN, paving the way for impurity control strategies in GaN crystal growth.
The Black Lives Matter (BLM) movement may have helped reduce the spread of Covid, scientists advising the government have said.Experts on the ethnicity subgroup of the Scientific Advisory Group for Emergencies (SAGE) said the anti-racist movement “fostered greater empowerment within the Black African and Black Caribbean community and enabled these groups to express their frustrations of many years”.“This new empowerment may have created a sense of optimism and facilitated open dialogue which increased knowledge and contributed to greater use of cultural, religious and collaborative approaches to reducing risk and transmission of Covid-19 in Black communities in the UK,” the scientists said.“Strategies include sharing videos of elders having the vaccine and hosting a Covid-19 vaccine event to address misinformation stemming from historic issues of unethical scientific research and religious beliefs.”Ethnic minorities have been disproportionately impacted by Covid, suffering higher death rates than the white population. In the paper prepared on March 26 and made public on Friday, the scientists warned Bangladeshi and Pakistani groups “have not reported similar feelings of empowerment”.“Establishing and/or rebuilding trust may take longer, particularly for Bangladeshi and Pakistani groups in the absence of a national movement such as BLM,” it states.The experts also said the failures in public health messaging during the first wave of Covid due to “inaccessible language, modes of delivery and mistrust towards formal organisations” meant Bangladeshi and Pakistani groups “feel more wary or sceptical” of current government communication.The BLM movement, which began in the US in 2013, had a global resurgence in 2020 following the killing George Floyd in Minneapolis.Senior UK government ministers have criticised the BLM movement in the UK, including foreign secretary Dominic Raab who revealed he incorrectly thought the gesture of taking a knee was inspired by Game of Thrones.Related...Here's What The Coronavirus R Rate Is Near YouHow The New 'Traffic Light' Travel System Will WorkAll The Places You Can Get Your Twice-Weekly Covid TestsBoris Johnson Urged By 21,000 To Reject ‘Whitewashed’ Race Report
In January, GoBear said it would cease operations because of the challenges brought about by Covid-19.
Siloed and segmented SEO and content strategies work against B2B marketing success, but can they come together and work to compliment one another?
The best SEO specialists can use their skills to make even the most boring B2B content shine in the search engine spotlight — for better or worse, as the case may be.
The very top content creators can craft fantastic digital assets that are often able to rise to the heights of search success with little to no accompanying SEO.
Both of these scenarios are all-too-familiar in B2B marketing efforts, however segmented SEO and content don’t need to be so separate, and indeed the best efforts occur when both SEO and content practitioners or teams work together in harmony.
Let’s take a look at why it’s important for SEO and content marketing to achieve harmony, including actionable steps to help start making the change.
SEO Specialists Gain By Reaching Out To Content Teams
Just as old-school account-based-marketing (ABM) has evolved into the type of marketing automation journey that Jon Miller, chief marketing officer at Demandbase, recently spoke about in “Find, Engage and Close: Demandbase’s Jon Miller on Recasting the B2B Marketing Automation Journey,” savvy practitioners of SEO are also evolving their processes to learn more about the content marketing landscape.
In the ABM world it’s the sales and marketing teams that benefit from learning more about each other’s unique goals, struggles, and strengths.
Similarly, SEO and content marketing stand to see improvements when their teams can see each other with greater clarity and understanding.
Some of the ways SEO practitioners are increasing their understanding of content marketing and cross-team learning include:
Scheduling regular formal or informal time together with content teams
Streamlining the process of sharing between SEO and content teams
Bringing in live or viewing taped virtual content marketing guest speaker presentations
When SEO specialists are able to work more closely with content creation teams, they’ll learn just what it is that sets the organization’s content apart from the competition, which makes it much easier when it comes time to focus SEO efforts on specific areas.
We put together a list of top SEO trends from 12 search industry influencers, which can offer insight for content marketers looking to learn more about the latest concerns than SEO professionals are facing today — you’ll find it in a recent infographic, “Infographic: SEO In 2021 — 12 Influencers Share Their Best Tips For The Road Ahead.”
Additional resources that content marketers can use to learn more about the importance of SEO include the following articles we’ve published on the subject:
Why SEO & Influence are Critical to Pandemic Era Content Marketing
The B2B Marketing Force Multiplier: Integrated SEO and Influencer Marketing
5 Unheralded SEO Tools for Content Marketers
12 Top B2B SEO Trends & Predictions for 2021
Best Of B2B Search Marketing: Optimize Your 2021 With Our Top 10 SEO Posts
[bctt tweet="Marketers need to break free over the next 10 years by radically changing how they work with sales, stopping the baton hand-off model and moving much more of an integrated team. ” — Jon Miller @jonmiller" username="toprank"]
Audience Insights Benefit Both SEO & Content Marketing
Organizations can strengthen both SEO and content marketing efforts by giving each team accurate audience insight data, whether it's what potential or current customers are seeking to learn more about, or demographic information that can help better inform SEO targeting efforts.
What barriers prevent this audience insight data from reaching the SEO and content teams at organizations?
Sometimes it’s simply that this data isn’t being actively collected, so often there isn’t anything new to share. Other times communication process hurdles prevent the sharing of helpful audience insight information.
Aligning interdepartmental communications is an important part of any company’s success, and not only in marketing. As Jon Miller has noted, with today’s B2B buyer journey being so complicated, a simple baton hand-off approach doesn’t work, Jon observed, and instead has encouraged a team approach more like the way a soccer team functions, passing customer engagement and insight data back and forth as needed, in a coordinated way.
Search practitioners looking to gain new insight into the world of content marketing and the concerns content professionals are facing today can learn more in the following articles we’ve published on the topic:
4 Ways B2B Marketers Can Spring Forward And Grow Content Marketing Success
5 B2C Content Marketing Techniques that B2B Marketers Should Steal (And 5 They Shouldn’t Touch)
Problem Solved: Increase B2B Content Marketing Success by Conquering 4 Conundrums
6 Eye-Opening B2B Content Marketing Statistics for 2021
5 Ways to Humanize Your B2B Content Marketing – And Why It Matters
[bctt tweet="“Segmented SEO and content don’t need to be so separate, and indeed the best efforts occur when both SEO and content practitioners or teams work in harmony.” — Lane R. Ellis @lanerellis" username="toprank"]
Content Teams Thrive By Making SEO A Fundamental Concern
Content creation teams at organizations with dedicated SEO departments often have a certain amount of fear when it comes to the technical intricacies of search optimization.
By nature SEO works in an ever-changing environment dictated by the ceaseless updates and refinements implemented by Google and other search engine firms, which leads many to see SEO as being more of a math and programming oriented job than the generally word-smithing and grammar-driven practice of content marketing.
When it comes down to it, however, the two aren’t so different when we consider the commonalities that both practices share. Both SEO and content marketing teams strive to:
Increase content visibility
Raise audience engagement levels
Surface best-answer content
Just as SEO teams can learn more about great content marketing from occasional guest speakers or lunch-and-learn sessions, content professionals can gain newfound understanding of the search optimization process when search industry expects can share their knowledge and passion.
By demystifying the sometimes murky waters of SEO efforts, search professionals can enlighten content marketers with data and other insight that will make content marketing efforts more streamlined and ultimately more effective.
[bctt tweet="“By demystifying the sometimes murky waters of SEO efforts, search pros can enlighten content marketers with data and other insight that will make content marketing efforts more streamlined and ultimately more effective.” @lanerellis" username="toprank"]
United SEO & Content Form A Powerful B2B Marketing Union
The more aligned your organization’s SEO and content marketing efforts can become, the greater their combined power is, to build and promote content that can reach heights that aren’t possible when using just one of these two important ingredients.
Most B2B efforts include both SEO and content marketing elements, yet until both teams have truly understood what each does, campaigns will likely suffer from a lack of a cohesive and united marketing front.
We hope that the ideas and practices we’ve shared here will help unite and harmonize your own search and B2B content marketing efforts.
Creating harmonious and award-winning B2B marketing takes significant effort, which leads more firms than ever to choose working with a top digital marketing agency such as TopRank Marketing. Engage with us today and let us know how we can help, as we’ve done for businesses ranging from LinkedIn, Dell and 3M to Adobe, Oracle, monday.com and others.
The post SEO Harmony: Why B2B Marketers Need To Integrate Search With Content Strategy appeared first on B2B Marketing Blog - TopRank®.
Flash Coffee has kept its "grab and go" feature at the core of its business model to suit a pandemic-driven world.
On Tuesday, shares of four of the six publicly traded Adani group companies soared to a record. Adani Enterprises surged 8% to ₹1,240.45; Adani Total Gas rose 6% to ₹1,248; Adani Transmission jumped 5% to ₹1,147; and Adani Ports and Special Economic Zone soared 14% to ₹852
State-run refiners in India are looking to buy less crude from Saudi Arabia as demand in the Asian nation is poised to dip amid a resurgence of Covid-19, and relations between the two countries sour over prices
A stronger than expected March jobs report helped boost economic optimism and led to stocks closing at all-time highs.
Black business executives across America claim the new voting bill that was passed in Georgia could restrict the rights of Black voters.
For the first time, NASA announced that astronomers had detected x-rays emanating from Uranus using the Chandra X-ray Observatory. The researchers think the finding could help scientists learn more about the icy planet on the outer edges of our solar system. Uranus is the seventh planet from the sun and has a pair of rings that surround its equator. The … Continue reading