Customer Relationship Management (CRM) is a technology used to manage the relationships and interactions of your entire company with customers and future customers.

The goal is simple: to develop business relationships, drive sales and keep your customers happy.The CRM system helps companies stay connected to customers, streamline processes and increase profitability.What Does CRM Solution Provide?A CRM solution helps you focus on your organization's relationships with your customers, individual people, including service users, colleagues or suppliers, including finding new customers, gaining business, and providing support and additional services throughout the relationship.What teams can use CRM?A CRM system offers everyone in your company a better way to manage external interactions and relationships that affect success, from sales to customer service, business development to marketing.

A CRM tool allows you to keep your current and potential customers' contact information, identify sales opportunities, record service issues, and manage marketing campaigns in one central location.

It ensures that the information and records required for each of your customers are instantly available to those who might need them within your company.It is easy to work together and increase productivity with easy access to visibility and data.

Everyone in your company can see how customers communicate, what they buy, when they last purchased, what they paid, and much more.

CRM can help companies of all sizes grow their businesses and can be particularly useful for small businesses where teams often need to find ways to do more with less.How Does CRM Work?Customer relationship management, also called CRM, solution helps you find new customers, win their business, and organize and make customer and customer information happy by organizing them to help you build stronger relationships and grow your business faster.

 OKR (Objectives and Key Results) is one of the most impactful ways to approach goal setting.

Let's take a brief glance at the History of OKR.OKRs were first developed and implemented in 1980s by Andy Grove during his tenure as CEO at Intel.

Thanks to this, two specific questions rose to promote OKR more fertilely by the end of the 90s.

Objectives and key results became based on these 2 questions.

Nowadays, many large companies use OKR, such as Intel, Google, Twitter, LinkedIn, Zynga, Oracle and many others.Characteristics of OKROKR implementation has two main beginning stages.

In order to choose impactful Objectives and Key Results, their characteristics should be known well.The Objective-is ambitious-short and memorable-feels a tad uncomfortable-definitive and measurableWhen you set up an objective, define the goal you are trying to achieve in a sentence.