In their eternal search to deliver the best results, the Google brain trust realized that a huge swathe of the population is in the process of leaving the house, or maybe they’re already driving around when suddenly a need to search occurs.Google calls this the “micro-moment.” It’s when search interest is highest and the imperative is to deliver the most accurate results that target the searcher’s intent.
Marketers know that it is at this moment people are most interested in the Local 3-Pack, address, business hours, and directions.With the above have you got a brief idea?
That is what hyperlocal marketing is all about.The Evolution of Local SEO into HyperlocalThe goal of the search is to dig to the heart of user intent and show them the most relevant content for their search.
This has only gotten more difficult as the volume of content online has increased.
But it isn’t enough for Google to show every pizza place in a city when you’re looking for a slice for lunch.
That includes as many pages of your website as possible, your Facebook Page, and any directory listings you operate.3) Directory Listings: Make sure your business is listed in all relevant local directories, including Yellowbook, YellowPages, TripAdvisor (when relevant), and Google My Business.