A few months ago we found out that Facebook was studying the use of redania's most wanted for its platform, and although we did not know how it would integrate it then, it has now been revealed that it will create its own cryptocurrency for WhatsApp.According to Bloomberg , the new cryptocurrency for WhatsApp will serve to transfer money directly to the messaging application and in fact will focus first on the remittance market in India.The cryptocurrency for WhatsApp will be backed with US dollarsDespite the fact that the creation of the cryptocurrency for WhatsApp is in a premature phase of development, it has been stated that it would be a “Stablecoin” currency , that is, a cryptocurrency that links its value to a (conventional) fiat currency , which in this case would be the US dollar.Mark Zuckerberg story: the nerd who created Facebook and changed the worldWith this, the cryptocurrency for WhatsApp could guarantee its stability and would be resistant to the volatility that has affected Bitcoin and the rest of the current cryptocurrencies.In fact, the creation of a cryptocurrency for WhatsApp is not so surprising, especially after the company hired former PayPal president David Marcus to run its Messenger application since 2014, while in May, Marcus became the head of the company's Blockchain initiatives .From residential and commercial sales and leasing to property management, off-plan and short-term rentals, Skymarketing got you covered with excellent opportunities like capital smart city, Blue world city and park view city islamabad.

"Like many other companies, Facebook is exploring different ways to harness the power of blockchain technology, " a Facebook spokesperson said in a statement.

" This new team is exploring many different applications .

"But what is known is that WhatsApp is extremely popular in India , since it has more than 200 million users, a country that also leads the sending of remittances in the world: no less than  69,000 million dollars to India in 2017 , according to this year's World Bank figures.In this way , Facebook's strategy is clear : enter a market with great potential while solving high rates for international transfers by helping workers send money to their families.A stable cryptocurrency designed to make money transfersHowever, this is not an easy project to develop.

During the past year there was a boom in cryptocurrency projects related to stablecoins.At a given time, more than 120 companies were developing this type of cryptocurrency according to the Stable Report data, and it is that this concept is very attractive since it would be much easier to use in daily purchases.Despite this, more than one of these projects has had to close due to the fact that they have not achieved stability and credibility on the part of the users.Facebook has 2.5 billion users around the world, and more than $ 40 billion in annual revenue , plus more regulatory experience, giving it a greater chance of becoming a stable base.If successful, the cryptocurrency for WhatsApp would be the first by a technology company , and what better than in the Indian market, which with 480 million internet users, represents a tremendous growth opportunity for the company of Mark Zuckerberg . 

One more year has come and with it also come the challenges that you will have to face in your online marketing strategy in 2019 , since although little by little you have been outlining how to reach your consumers, new technologies and the use of different Devices that change day by day create the constant need to keep you informed about new trends .Big trends that you should take in your online marketing strategy in 2019In order to reveal the top five trends that publishers and experts should take into account when planning their online marketing strategies in 2019, Teads , the global media platform, shares this study with us.Mayra Contreras , country managing director for Mexico at Teads, assured that “in 2019, the technological innovations that began to set the standard in online advertising during 2018 will reinforce their presence, thus increasing opportunities for companies during the following year ” , so without further ado we present them below: Virtual and augmented realityOne of the most effective strategies for brands is to resort to good storytelling , since in this way they can create much more immersive and emotionally compelling experiences.The augmented reality (AR) and virtual reality (VR) will be one of the trends that will help you in your online marketing strategy in 2019, as it will build narratives that reinforce that link and will improve the consumer experience , enhancing the impact of advertising.Image: TeadsYou can achieve this through formats capable of generating emotions , which will be related to increased sales, which according to Teads may be 75% effective.Image: Teads Personalize content using Artificial IntelligenceOne of the most important advances in 2019 for digital advertising is having the ability to create personalized campaigns with which you can generate more interaction with users.And is that the goal of online marketing campaigns in 2019 is to have direct conversations with consumers , who can connect with their individual tastes and needs.Image: TeadsAs artificial intelligence technologies continue to evolve , you will be able to have more automation in processes , in addition to creating an in- depth analysis of consumer habits through algorithms that make campaigns less intrusive and much more relevant.

Mobile videoAccording to data from the Mobile World Congress Americas (MWC Americas) 65% of all internet connections in Latin America are made through a Smartphone, this without mentioning estimates that ensure that during 2019, the total number of cell phone users globally it will reach 5 billion.This highlights the importance of creating strategies that are mobile from the beginning .

However, due to the differences between the operating systems (Android, iOS, apps, etc.)

the main trend will be to design mobile first campaigns , which focus on creatively solving the challenge of reaching your audience on any channel and on multiple screens.

The importance of Chatbots growsAlthough we have known chatbots in recent years , these artificial intelligence tools for social networks and platforms aimed at customer service, will soon be something much more common, managing to be an integrated element within video formats .

Voice interactionAs of today, voice communication is the favorite of users .