karix connect

karix connect

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Today, more and more businesses are using messaging apps to facilitate customer support, inquiry, sales requests, and even purchases.By facilitating smart, informed, and precise responses using chatbots or live chat agents on messaging apps, businesses truly understand their customers and build strong relationships.Integrating payment into messaging apps and mobile browsers would be one step, for example.Moreover, the study also showed that conversational commerce is most popular in categories like fashion and food delivery services, where purchase decisions are often made in impulse.India is the second-fastest-growing market for conversational commerce, therefore, the potential for both customers and businesses in the Indian market is enormous.Who’s buying on WhatsApp in India – Buyer Demography (source – Facebook Study)Messaging has emerged as convenient and essential for two-way communication.According to a Facebook study,  53% of customers are more likely to buy from brands they can message directly.This helps cut the additional noise and focus on each point that is important to the user.With the 2-way communication option, customers can also follow-up with businesses, when they need further clarification.This helps resolve tickets faster, considerably reducing the related call volumes and allowing the call center agents to cater to customers who need assistance over call.Resolving questions – if a customer wants to make edits to their journey, for example, change the dates of the flights or add a new destination, they can easily reach the airline’s customer support on WhatsApp.This gives airlines a chance to help customers as soon as the need arises, shows customers that the business really cares, and also builds their trust in the brand.
However, traditional technology limited the ways businesses could communicate with customers.After this, a code was required to enable the API to perform the specific functions.The money that would earlier be needed for building, maintaining, and upgrading numerous pieces of hardware, is now saved.Since APIs work as building blocks, they can add new channels, like SMS, social messaging apps, etc., to the existing software.In such a way, CPaaS enables businesses to grow according to their market demand.Global reachAs companies scale their operations and enter new markets, it is important for them to cater to an international customer base.The platform also helps store customer data like caller profile, details of past transactions, etc., to help the company representatives understand what the customer is looking for and serve them better.
Since it is a more personal space, marketers must plan their strategies out thoroughly before executing campaigns.You don’t want to go wrong with a channel that you use to foster long-term relations with your customers!So, here are some best practices to help you optimize and improve your SMS marketing campaigns.In doing so, consent is established right away.SourceUse a Unique, Easy-To-Remember SHORTCODE and Promote itShortcode is a 5-6 digit number that users see on their screen when they receive a message from you.But the customer won’t have time to take any action on it and is likely to forget about it.For instance, you should avoid sending messages from 7-9:30 AM and 5-7:30 PM since most people are usually driving/traveling during these times.For instance, if a user has just bought a summer dress from your site, it might be a good idea to send a message with offers on hats or sandals.If a user has just visited the doctor, it’ll be ideal to send a message for a follow-up appointment or send a survey message to ask about their experience.Intelligent marketing automation tools make use of AI and ML algorithms to determine best time to send SMS campaigns.
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