Sir Nigel Sheinwald, the UK's former top diplomat in the US, said the mood from Washington 'has become increasingly hectoring and domineering.'
Want to get higher click-through rates, drive more targeted organic traffic, and improve conversions? Then avoid making these big meta description mistakes.The post 10 Mistakes to Avoid When Writing Your Meta Descriptions via @JRiddall appeared first on Search Engine Journal.
Most B2B Demand Gen Pros Use Sophisticated Attribution Models
Some 43 percent of B2B demand generation buyers say that they use advanced attribution models with multiple touchpoints, while 21 percent don't have a campaign attribution model at all, according to recently-released data surveying B2B technology marketing and demand generation decision-makers. Marketing Charts
LinkedIn Adds New Event Features, Rolls Out Video Meeting Options via LinkedIn Messages
LinkedIn has launched an array of new event-related features, along with rolling out private messaging access to video from Zoom and other virtual meeting providers, Microsoft-owned LinkedIn (client) recently announced. Social Media Today
Tubular Labs Launches Deduped Audience Ratings For Video On Facebook And YouTube
A new effort from video intelligence firm Tubular Labs aims to deliver a more standardized video viewing metric across the Facebook and YouTube platforms, with support for Instagram forthcoming, the firm recently announced in a move of interest to digital marketers. AdExchanger
US Justice Department Files Complaint Against Google Over Monopoly Tactics
Google's search dominance has led the U.S. Justice Department to file a complaint seeking yet-to-be-announced remedies, the department recently announced. Google responded by calling the complaint filing "deeply flawed," the Alphabet-owned search giant announced. Social Media Today
Instagram agrees curbs on paid influencers, says UK watchdog
New technology to help spot undisclosed influencer social media posts will come to Instagram, Britain’s Competition and Markets Authority (CMA) recently announced, as Instagram parent Facebook has begun working with the governmental group on efforts to increase transparency, the social media firm has said. Reuters
Google Search Announcements: BERT, Passages & Subtopic Indexing & More
Google has rolled out several new search-related features and updates, including Google Lens improvements, greater use of key moment chapters, and the addition of associated subtopics within search, the firm recently announced. SEO Roundtable
Facebook opens Messenger API to Instagram messaging for businesses
Facebook has launched an updated Messenger API that will allow for new automated responses and other integration features that aim to ease business communication via Instagram, Facebook recently announced. VentureBeat
Google Tests Ads In Google Maps Autocomplete Predictions
Google has been spotted testing a potential new variety of advertising for its popular Google Maps product, which would allow advertisers to place ads that appear amidst autocomplete search prediction results as users type. SEO Roundtable
Dropbox is the latest San Francisco tech company to make remote work permanent
Dropbox has announced that it has made remote work a permanent part of the firm's future, a shift that when combined with similar moves by other technology firms, has led some workers to leave the Bay Area, driving certain rent rates down 20 percent since last year. CNBC
More than 50% of humans in the world use social media — here’s what you need to know [Hootsuite Study]
During the second quarter of 2020 global social media advertising spending was down 13 percent over the same period last year, however the figure represents an improvement over last quarter's drop of 19.2 percent globally — just one of numerous findings of interest to digital marketers contained in Hootsuite's recently-released Digital 2020 October Global Statshot Report. The Next Web
ON THE LIGHTER SIDE:
A lighthearted look at “generic advertising 'in these uncertain times'” by Marketoonist Tom Fishburne — Marketoonist
Alexa Hilariously Disrupts Epic Moments in Droga5 London’s Ads About Voice Control — Adweek
TOPRANK MARKETING & CLIENTS IN THE NEWS:
Lee Odden — L’expertise en marketing: notre Top 20 de 2020 [In French] — ExoB2B
TopRank Marketing — Permission to Interrupt (aka The Great Unfollowing of 2020) — Jason Falls
TopRank Marketing / SAP — The No. 1 Factor in B2B Influencer Marketing with Ursula Ringham & Rachel Miller | Studio CMO — Golden Spiral
Have you found your own top marketing stories from the past week of industry news? Please let us know in the comments below.
Thanks for joining us for the weekly B2B marketing news, and we hope you'll come back again next Friday for another look at the most relevant B2B and digital marketing industry news. In the meantime, you can follow us at @toprank on Twitter for even more timely daily news.
The post B2B Marketing News: Google Faces Monopoly Probe, Sophisticated B2B Attribution Models Study, & LinkedIn’s New Video Meeting Options appeared first on B2B Marketing Blog - TopRank®.
Popular messaging app, WhatsApp, is consistently improving and adding new features that make its operation better. A few days ago, there were reports that WhatsApp ...
The post WhatsApp to support in-app purchases – will allow merchants to sell products appeared first on Gizchina.com.
The coronavirus pandemic has forced most people to create an office space of their own – whether by devoting a room in our homes for work, sitting socially distanced in common areas or just creating a “Zoom worthy” corner in a bedroom. As a scholar who researches and designs learning and workspaces, I’m aware how the modern-day workplace was shaped over several centuries. But few people may know that the origins of the office can be found in the monasteries of medieval Europe. Early origin in monasteries Beginning around the fifth century, monks that lived and worked in monasteries preserved… This story continues at The Next Web
(George Mason University) Feitian Zhang, Assistant Professor, Electrical and Computer Engineering, and Pei Dong, Assistant Professor, Mechanical Engineering, received $15,000 from U.S. Army Night Vision and Electronic Sensors Directorate and the Virginia Microelectronics Consortium (VMEC) to purchase a remotely operated vehicle with underwater GPS for the application of microelectronic sensors in aquatic environmental monitoring. Funding for this award began in late August 2020 and will end in late August 2021.
HostPapa has acquired the Canadian web host Korax as part of its continued expansion plans.
You can get emojis in your WordPress titles and meta descriptions. Learn how to do it – and why it doesn't always work.The post How to Add Emojis to Title Tags & Meta Descriptions in WordPress via @lorenbaker appeared first on Search Engine Journal.
Starbucks, as part of its mission to advance social and racial equity, is aiming for 30% of corporate level employees and 40% of retail and manufacturing roles to be filled by Black, indigenous or people of color (BIPOC) by the year 2025. In tandem, the company will publicly share data on the diversity of its...
To mark the launch of our new manifesto – setting out The Drum’s editorial mission to help readers solve their problems – we’re christening today Solutions Day on thedrum.com. And to set the tone, over the course of 24 hours our team of worldwide journalists will be spotlighting 24 recent examples of times when our industry demonstrated its remarkable talent for solving problems.
Problem: As the climate crisis goes higher up on the agenda, a proliferation of sustainability schemes and certification marks are encroaching on a space FairTrade led for 25-years. There are now more than 460 sustainability stickers on food and beverage packages, with a third of them created over the past 15 years. And sadly for FairTrade, large brands such as KitKat and Sainsburys have been moving away and in-housing certification themselves.
Solution: FairTrade designed a five-year plan that included a total brand refresh to reassert itself against competition. Its mission now is to make people aware of the full breadth and scale of the impact Fairtrade can create for vulnerable farmers and workers, beyond a mere transactional exchange.
Aware it needed to fight to reclaim leadership, FairTrade turned to 2050 London and Humankind research, which helped it develop a positive, can-do narrative to open people’s eyes to the strength of the global Fairtrade community. Here’s its blueprint:
FairTrade devised a five-year-plan that spelled out how it was going to make people aware that its brand is more than a mere transactional exchange, and remind shoppers of the value of an independent certification body.
Aligning itself with the conscious consumer in 2020, over the next five years it will endeavour to make people aware of the fact that a FairTrade system empowers crucial development in communities, including building resilience to disasters (climate change and the Covid-19 crisis), establishing its women‘s school of leadership and climate adaptation plans to protect rainforests and thousands of species of animals across the world.
It has affirmed its position under a new line ‘choose the world you want’. It hopes the slogan will convey the power of a global community working towards a common goal.
Acknowledging the move by multinationals to in-house certification, head of brand and marketing Laura van de Ven insists: “We‘re very supportive of the fact that these companies are putting attention to those at the bottom of the supply chain. But Fairtrade is an independent certification body, which is something that we pride ourselves on. It‘s not like marking your own homework.
“We were the first in the market 25 years ago, so now we want to reclaim and solidify our leadership position.“
Read more Problem Solved articles in our Solutions Day hub.
Hyundai continues its march upmarket with another stunner of an SUV for what will likely be very reasonable money.
The iPhone maker's biggest event of the year will be Oct. 13, when we expect to see the delayed announcement of the 5G iPhone 12.
(Michigan Technological University) Propelled by chemical changes in surface tension, microrobots surfing across fluid interfaces lead researchers to new ideas.
(Cranfield University) Professor Simon Pollard DSc FREng, Pro-Vice-Chancellor of Cranfield University, has been awarded an OBE in the Queen's Birthday Honor's list 2020 for services to environmental risk management.