Amazon is a goldmine of data accumulating details of every action a customer takes on the platform.

Also Read: Five Amazon Listing Optimization Tips for 2020What is Amazon Marketing Cloud(AMC)?AMC has been operational since last year but there is still very little information available about it.

At Oodles, we believe that knowledge is power, and keeping this in mind we decided to educate our readers about AMC and what all it can do for businesses.

It owns Amazon.com, Prime Videos, FireTV, GoodReads, Zappos, Kindle, Ring, Whole Foods Market Go Stores, and many more.

Users can access all the Amazon holdings through a single sign-on, enabling the platform to collect information regarding consumer actions across all its properties.

AMC analysis at the ASIN level combined with A/B testing can determine prioritization.

Through IoT devices, organizations can collect critical user data and analyze it to develop new solutions and enhance user experience.

According to Statistica, with the proliferation of chip technology, the world will have almost 31 billion IoT devices by 2020.

In this blog post, we have discussed common data protection challenges and how we can address them using IoT.IoT Data Should Be Private and ControlledIoT devices can generate a large amount of critical data, both personal and financial to perform tasks.

The collected data is prone to cyberattacks since it can be used by criminal entities for an unfair advantage.

When consumers do not have any control over their data, it exposes businesses to regulatory risks.

Below are three examples that show the magnitude of data protection issues with the advent of IoT technologies:Telematics insurance systemsThe automotive industry is witnessing disruption with the implementation of usage-based insurance or UBI.

Data protection and privacy are of foremost importance these days.

Increased number of data breaches and theft incidents have raised some serious security concerns, shooting up the need for robust data privacy services.At the same time, stringent government policies for data regulation in the EU and other countries have made it critical to adhere to the local data privacy laws.

The advent of General Data Protection Regulation (GDPR) has transformed the way data is collected, shared and used globally.

For all companies operating in the Europen Union, it is essential to comply with GDPR to continue their operations.

The companies that are not GDPR compliant are fined heavily and might get barred from their internal operations if they continue to do so.Getting your business GDPR compliant might be a cumbersome process.

It is, therefore recommended to opt for GDPR consulting services and seek the help of a reputed GDPR services company.

Furthermore, amongst all the video marketing platforms, YouTube stands out as the most prolific platform with over 2 billion unique visitors every month.

Therefore, marketers must focus on gaining their audience’s trust, and videos are one of the best ways to achieve it.

Furthermore, YouTube’s user base is not limited to a specific group of audiences.

To emphasize this point, Fortune Lord stated the following statistics on YouTube’s demographics.

The 2 billion monthly users consist of the following age groups:11% belongs to the age group of 18 to 2423% are between ages 25 and 3426% are between 35 and 4416% are between the ages of 45 to 548% are from 55 to 646% are above 6414% remain undetermined The above statistics show that YouTube has a dynamic user base from all age groups.

But it is the second largest search engine and the third most visited website worldwide, only behind Google and Facebook.

A recent Hubspot survey reveals that among 363 business leaders from developed nations, only 36% are familiar with GDPR norms.

Misinformation and mismanagement of user data cause irrecoverable data breaches such as the Cambridge Analytica- Facebook incident.

It is, therefore, critical for digital businesses to seek privacy and data protection services for maintaining GDPR compliant web interfaces.

This blog post explores some best practices businesses can adopt to ensure that their mobile applications are GDPR compliant.

Understanding GDPR and its Implications for Mobile Apps EU’s General Data Protection Regulation (GDPR) mandates worldwide data collectors to clearly disclose the usage of users’ personal information.

The privacy-centric law that came into effect on 25th May 2018, aims to provide online users complete control of their information.

Maintain greater legal security & reinforce trust with our expertise.

Oodles DPP provides Customised Solutions, Specialized Risk Management Solutions talk to our experts for the GDPR Consulting services

The European Union’s GDPR norms require IT security teams of businesses operating in the EEA to safeguard user identities.

Hefty fines to the tune of 20 billion euros and irrevocable reputational losses have spurred massive investments in data protection services.

Particularly, the global spending on identity and access management (IAM) solutions is expected to exceed $16 billion USD by 2022.

It is, therefore, the legal responsibility of global businesses to implement effective IAM strategies to comply with GDPR regulations.This blog post discusses the significance of IAM and its core practices in establishing GDPR compliant digital businesses.Decoding IAM and its ImplementationIdentity and Access Management or IAM is a business security protocol that ensures regulated access of user information to authorized individuals.

It ensures that only the right individuals have access to critical business data including employee and customer identities.Articles 5, 24, and 32 of the GDPR necessitate businesses to have an IAM system in place.

They mandate businesses to monitor the processing of personal data, implement threat prevention measures, and restrict access to sensitive data.Traditionally, businesses used a manual access control process such as Active Directory that involved grouping of members to access confidential information.

Protect critical data of your business with Oodles data protection services.

Our GDPR consulting services, cloud security architecture minimizes loss of confidential data.

A series of data leaks in the past years has raised consumer awareness and led organizations to seek data privacy and protection solutions.

The act regulates controllers of personal data and puts in place security measures to safeguard sensitive information.

Various organizations are facing challenges to implement the necessary changes, manage and store data as per GDPR compliance.Let’s explore some of the major concerns and challenges faced by companies to stay GDPR compliant.Key Benefits of GDPR Compliance for BusinessesEnhanced Data Security  Virtualization, cloud computing, and IoT are the latest technologies that can manage data demand effectively, enhancing the user experience.

With third-party management tools, organizations can constantly monitor their new environment for data breach and analyze the log information.

The tool sends an automated notification to the companies on the detection of anonymity, thereby ensuring data security.

The third-party tools also check the integrity of files and folders, endpoint devices, and applications.

The act regulates controllers of personal data and puts in place security measures to safeguard personal data of individuals across Europe.

Now, businesses world over are looking for Data Privacy and Protection Solutions to make sure their strategy is GDPR compliant.

The idea of “consent” under GDPR has been redefined to make sure customers are not fooled into giving their consent.

Under GDPR, online businesses need to obtain consent separately to send promotional emails.

In conclusion, the regulation may reduce your subscriber base, but it can increase your engagement rate.Clear Evidence of ConsentAccording to Article 7 (1) of the GDPR: “Where the processing is based on the data subject’s consent, the controller should be able to demonstrate that the data subject has given consent to the processing operation.” Any business receiving consent from a customer must be able to prove the following things: Who consented, when they consented, what were they told at the time of consent, how they consented, and whether they have withdrawn consent A business must be able to present records of the same at any time to prove that they have clear evidence of consent.

Read More: Adopting ‘privacy by design’ for data security and privacyReconfirming with legacy SubscribersBefore sending new material to subscribers of your email list, make sure that you received their consent according to GDPR.