Gone are the days when Instagram used to show posts in chronological order.As the algorithm has been changed to the most relevant content appearing on your feed (also considering the freshness of posts), it is now more important that you select the right and the best time to post on Instagram.This will make sure that your audience engages with your content.Instagram is one of the top three social media platforms, and the users are only going to increase in the coming years.The better you learn about your audience, the better you will able to create relatable content that drives engagement.We have observed the engagement levels that different industries receive during different days of the week and noted the timings when their posts got the highest likes, comments and shares.Let’s have a brief look!Best time to post on Instagram for technology industry Best days: Monday, Tuesday, Wednesday, FridayBest time: 7 AM to 10 AMWorst days: Saturday and Sunday, especially afternoons Best time to post on Instagram for education sector Best days: Friday, SaturdayBest time: 9 AM to 8 PMWorst days: Sunday and Monday, especially mornings Best time to post on Instagram for media industry Best days: Wednesday, Thursday, FridayBest time: 8 AM to 4 PMWorst days: Saturday and Sunday, especially in mornings and nights Best time to post on Instagram for healthcare industry Best days: Tuesday, ThursdayBest time: 7 AM to 7 PMWorst days: Friday, Saturday and Sunday Best time to post on Instagram for finance sector Best days: Wednesday, FridayBest time: 10 AM to 4 PMWorst days: Saturday, Sunday, Monday Best time to post on Instagram for non-profit sector Best days: Monday, Tuesday, WednesdayBest time: 9 AM to 8 PMWorst days: Saturday, Sunday, especially in midnights and evenings Best time to post on Instagram for consumer goods Best days: Monday to FridayBest time: 9 AM to 5 PMWorst days: Sundays Best time to post on Instagram for non-retail e-commerce Best days: Monday to FridayBest time: 4 PM to 9 PMWorst days: SaturdaysTill now, you might be reasoning that the best times to post on Instagram is during weekends.The reason behind it is that people are normally scrolling through entertaining content on weekends or upload their own posts.Best practices to play with the posting timings Know your audience Dig into your Instagram analytics, and you will find all the gold there.
It doesn’t matter if you are having a well-established blog or just starting a new one - the smart use of blogging tools will help you in getting things done quite easily.BuzzSumo BuzzSumo is one of the most strong tools that will help you discover blogging topics that are trending at a particular point of time.You need to learn what people want to read if you want to create material that captures their interest.Quora Quora is a platform where people ask questions related to each and every industry and obtain answers from the experts.Using it, you can find out the queries and questions related to your niche.All the images are royalty-free and can give an artistic touch to your blogs and articles.
So you can understand the potential of Ads on Facebook.Now that Instagram is also integrated with it, you can successfully run ads on both the platforms together using the Facebook business manager.On Facebook, you can aim at your targeted audience.As a result, it will help to increase your sales and maximize brand awareness.We have the complete beginners’ guide, which explains everything about Facebook Business Manager tool and how it will help your business to grow.But, first things first, you have to understand that what exactly the Facebook Business Manager is and how effectively you can use it.Understand Facebook Business ManagerFacebook Business Manager is a tool that can help businesses maintain their Facebook pages and ad accounts.It’s a dashboard and portal that gives you quick access to the various Facebook pages and ad accounts.Advantages of Using Facebook Business Manager It is a super handy tool with you can easily manage all your Pages and advertising accounts in one place.The best thing is, it keeps your company's operations separate from your personal profile.Your Facebook's personal details can't be seen by colleagues, except your name, email, pages, and accounts.Now let’s head for the process of setting it up.How You Can Set Up Facebook Business ManagerIn order to create your Facebook Business Manager Account, go to https://business.facebook.com/, and click on create account.You can now type the name of your Facebook business page in the search text box.
Whether you are looking to find out potential customers or provide service to the existing ones, whether you want to keep a track of your competitors or search for your brand mentions - you can do everything using the Twitter Advanced Search tool.As a social media platform, Twitter is full of opportunities to generate leads.Alternatively, you can do a random search on the Twitter search bar and then click on ‘Advanced Search’, which is at the end of the Search filter box on the left-hand side of the screen.What is in the advanced search tool?For example, if you search for “Coronavirus cases in India”, it will show you tweets that contain all of these words, irrespective of the order.Includes this exact phrase When you want to search for words in exact order, such as quotes or complete names, you can do that here.So, when you have a lot of words or synonyms to search for, you can use this.
You might sometimes feel that analytics are boring, but it can immensely help you in molding your content strategy and attracting more people to your YouTube channel.From total video views to the number of unique viewers, from finding out audience demographics to seeing your most liked content - you can find every little detail using YouTube analytics.Here are some of the many metrics that you need to put your focus on.Impressions: When people search for a term and see your video thumbnail while scrolling through the suggestions, it is counted as an impression.When your click-through rate is high, it means that people are attracted enough by the titles and thumbnails of your videos to go further and watch.‘Traffic source’ metric breaks the sources of video views into 5 categories-YouTube searchYouTube channel pagesExternal sources (website embeds and other links)Suggested videosBrowse features (Homepage and subscription feed) Geography: When you are targeting the audience of a particular country (or countries), keep a check on this metric.Provide more valuable and relatable content to increase your subscribers.
The content can vary according to different platforms.For effective social media marketing, a mixture of the following things is needed:Producing high-quality contentRunning brand campaignsTracking the analyticsInteracting with your audienceBuilding relationships with people You are going to need social media marketing skills to grow your personal brand and to attract a bigger audience.Doesn’t matter whether you are looking for a job, running a business, or working for other businesses as freelancers, this skill is needed to excel.Here is a list of some amazing online courses that you can take to learn social media marketing techniques for free!“Social media marketing Mastery 2020 - Learn Ads on 10 platforms” by Udemy This is one of the best courses available to learn how to run advertisements on different social media platforms.There is a message board available too, to help the students with their doubts.
Still, everyone has to do their part in reducing the fear and panic caused by the pandemic.During the 1918 flu pandemic, which affected the 1/3rd of the world's population, people were not having access to social media as we have in the 21st century.A bunch of videos and blogs went viral showing how they were fighting the battle.A ray of positivity in the pool of fear The ability to share things with friends and family has helped a lot in the isolation period.Global unity has been established reminding us that we all are in this together.People are feeding stray animals, picking up groceries for those who can not leave their homes, and distributing daily essentials to the poor.Focus on existing customers Your existing customers are all free right now to help your business.
Time and tide wait for none, and the world is not going to stop while you sleep.With your various customers, multiple profiles, busy lives, and a short time, it is still important that you handle your client's social media accounts with sheer smartness.To fulfill this requirement, you're going to need some smart scheduling tools to take the pressure off your back.So, here is a list of 9 social media scheduling tools that will make handling of social media accounts as easy as pie.Its reposting feature helps in driving new traffic without the need for creating new content every time.This tool aims to provide exceptional and measurable results.You can search for the types of posts that are currently in trend by using the “Find” option.
Viral marketing is an organic marketing method that relies on users to spread a message or content piece from a brand.Viral marketing is often unpredictable and never guaranteed, but, when done right, it can be a huge boost for business.Viral marketing can be done only when there are one or more mediums to spread a message.The mediums should be a communication channel with pre-existing social networks, either offline or online.It’s important to note that virality doesn’t necessarily mean positive.The purpose of most viral marketing campaigns is to stand out, many campaigns have a few similarities that can be easily replicated and adapted.It’s easy to say that viral marketing would not exist without social media.Without social media, there would be no vehicle for news or information to spread as rapidly as it does.One of the best ways to spread a viral marketing message is by building a network of influential supporters to help disperse it.This can include hiring people with huge online followers to spread your message, connecting with journalists to cover your story and paying salespeople to introduce your concept to the people.
Linkedin is the social media platform that allows users to connect with other professionals worldwide.If you wish to promote your channel on one specific platform, it should be LinkedIn.The numbers show that the platform isn’t just a good choice for B2B marketers – it’s the best.The cost per lead is lower then conversion rates are higher as compared to other advertising networks.Plus, there are plenty of ways to find leads for free, and a couple of tools that make the process easy.Linkedin provides a number of options for target advertisement which helps you to target a specific group of people from the population with the help of social media to deliver your content only to them.Targeted advertising in its most basic form allows businesses to target a specific demographic, based on a number of different factors.LinkedIn has made the target advertisements more interesting, by introducing Matched Audiences.Launched in 2017, Matched Audiences introduce a new set of targeting capabilities for business, which help in targeting a more specific demographic through Website Retargeting, Account Targeting and Contact Targeting.Those 100+ million decision making users are proven to take action and with LinkedIn, it has become very easy.The guide how Linkedin help and to use it in b2b marketing is as follows- Business profile-A profile that describes your business in an attractive way that people like to visit.Website traffic-Linkedin does not just help you to generate leads but it also beneficial to drive traffic to your company’s website.Keywords-The use of the right keywords can make you reach your target audience.
In this modern world, Social media is turning out to be one of the most effective tools to market your brand stand out of the crowd.
Social media branding is about consistently using social media platforms to engage with the targeted audience.
Social media makes branding easy and helps to get the best customer suitable for your brand.
When you get social branding right, the rest of the sales process becomes more efficient.
Social media branding allows you to break through the clutter so you’ll be easily recognizable to your target audience and ultimately drive more business, leads, and sales.
Planning your social media marketing.
RecurPost - Social Media Scheduler With Repeating SchedulesRecurPost allows you to automatically share your updates at the best time, saving you countless hours and increasing your social media engagement every week.https://recurpost.com/https://recurpost.com/blog/