Improving customer service is a great way to ensure your clients are satisfied.
Now, let's move on to how to gain a competitive advantage using customer service.
You know the typical profile of customers that shop from you.
For example, you can circulate surveys or forms.
Similarly, there are other ways you can ask your customers for feedback.
The problem that arises mainly is that, since physical interaction is very little in online businesses, there is always a risk of unstable communication.