Scott Morell

Scott Morell

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On Thursday, Cadillac revealed Lyriq, the first all-electric vehicle in its history. Lyriq is the first Cadillac to arrive as the division becomes General Motors' lead electric brand. Lyriq will use Cadillac's new Ultium battery technology and offer more than 300 miles of range on a charge. Visit Business Insider's homepage for more stories. When General Motors said in January of 2019 that Cadillac would become its lead electric brand, it was hard to know what to expect. But 2020 is the year that the plan begins to take shape, starting with the unveiling of the Lyriq, Caddy's first all-electric vehicle, revealed as a show car on Thursday evening. "Led by Lyriq, Cadillac will redefine American luxury over the next decade with a new portfolio of transformative EVs," Steve Carlisle, executive vice president and president, GM North America, said in a statement. The Lyric reveal was supposed to happen in Los Angeles in March, but the coronavirus pandemic scuppered that plan. Business Insider got a look at the vehicle earlier that month, however, when GM held a media day to showcase its forthcoming EV lineup — 22 electrified vehicles coming by 2023 — and share details on its "Ultium" battery technology. Lyriq is all-electric Caddy number one. Cadillac called the crossover a "show car," to distinguish it from the production version. On a briefing with media this week, Carlisle said the vehicle would launch first in China, and soon after in the US (production should commence in 2022). He also said pricing would be more than $75,000, but less than $100,000, to start. The design is distinguished by a "black crystal" grille, which Cadillac said is "part of a dramatic lighting choreography that — along with bold vertical, slim LED signature lighting — greets the owner upon approach."  That motif continues to the Lyriq's rear, where "a split tail-lamp design incorporates slim LEDs that are also integrated into the lighting choreography." The crossover promises a range of more than 300 miles on a single charge. Cadillac also said that rear- and all-wheel-drive variants would be offered. Critically for customers potentially cross-shopping with Tesla, Lyriq will have Caddy's latest iteration of its Super Cruise semi-self-driving technology, which enables fully hands-free operation on over 200,000 miles of GPS-mapped highways. A real marquee feature is a gigantic, 33-inch LED screen that stretches across the entire dashboard. "This new display has the highest pixel density available in the automotive industry today and can display over one billion colors," Cadillac said. Design and engineering are also important aspects of the Lyriq story. "With a dedicated EV architecture, [Lyriq's] design eliminates significant physical constraints associated with adapting electric propulsion within a conventional vehicle architecture, for an optimized design that supports greater driving range, an engaging driving experience and a new interpretation of passenger space," Cadillac said in a statement. The Lyriq is also the first GM vehicle to use the new Ultium battery technology. A 100-kilowatt-hour configuration consists of "large, flat pouch cells that enable smart module construction to reduce complexity and simplify cooling needs," Cadillac said. "Additionally, the battery electronics are incorporated directly into the modules, eliminating nearly 90 percent of the battery pack wiring, compared to GM's current electric vehicles." Active noise-canceling technology, Cadillac said, would make for a very quiet, relaxing interior — and allow an available 19-speaker AKG Studio audio system to shine. Of the vehicle, Jamie Brewer, Lyriq's chief engineer, said, "It is not only an exceptional EV, but first and foremost a Cadillac."FOLLOW US: On Facebook for more car and transportation content! Join the conversation about this story » NOW WATCH: How Volkswagen plans to outsell Tesla
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While the short-form video app TikTok offers relatively few ways for its creators to make money, the app's top stars have found a variety of means to earn a living from their large followings. TikTok creators can earn big paychecks by doing brand deals, paid song integrations, app marketing, merchandising, and pushing product sales for storefronts on other websites like Etsy and Depop. We broke down the seven main ways influencers on TikTok can earn money. Subscribe to Business Insider's influencer newsletter: Influencer Dashboard. TikTok is still in the early stages of releasing features that allow its creators to make money. Unlike competitors like YouTube and Facebook that run advertising alongside videos and share revenue with creators, TikTok's built-in monetization features remain relatively limited. The company offers a "virtual gifts" feature that allows creators to earn money while livestreaming by receiving digital "gifts" from fans that can be converted into cash. It built a creator marketplace platform to help marketers connect with its top stars for potential brand deals. And TikTok announced in July that it's setting aside $200 million (and up to $1 billion over three years) to pay influencers who are "seeking opportunities to foster a livelihood through their innovative content." But many creators hoping to earn a living from TikTok don't rely on the app's built-in monetization features, turning instead to a variety of alternative revenue streams like paid song integrations, brand deals, app marketing, merchandise, and promoting product sales on other websites like Etsy and Depop. And often with the help of a manager or agent, creators land lucrative sponsorship deals with major brands like American Eagle or Chipotle. The top TikTok creators are earning huge paychecks. On Thursday, Forbes released a ranking of the top-earning TikTok stars in the last year, with Addison Rae Easterling taking the top spot at $5 million, followed by Charli D'Amelio at $4 million.  Business Insider spoke with influencers across a variety of content categories to learn how they're making money on the app. Here are the seven ways that creators are generating revenue through their TikTok accounts:Music marketing (song integrations) TikTok has become a major promotional tool for the music industry. Songs can take off on TikTok by accident, as with the sudden surge in popularity of Matthew Wilder's 1983 hit "Break My Stride" earlier this year. In other instances, marketers or artists try to make songs trend by tapping into existing TikTok fads, creating original songs, or adapting tracks for TikTok's short-video format and hiring influencers to promote them. For TikTok influencers, promoting songs can be a reliable (and quick) way to earn extra income from the app. "The biggest marketplace on TikTok is music sponsored posts," TikTok creator Jack Innanen said. "I don't do dance videos, and I don't do videos with music, so I miss out on that entire market." Ariell Nicholas Yahid, a talent manager at the TikTok-focused talent-management upstart the Fuel Injector, said his company would facilitate four to five paid song integrations a week for the company's TikTok creators. "It seems like a lot, but in the music industry there's about 100 songs a week, " Yahid said. "Every music label, every record label, they have a budget now for TikTok because it's becoming so huge." The starting rate for a song integration is in the low hundreds of dollars but can go well above $5,000 for a single post, industry insiders said. Read more on TikTok music marketing: TikTok influencers are getting paid thousands of dollars to promote songs, as the app becomes a major force in the music industry How a media company that turns songs into TikTok trends helped 'Sunday Best' appear in over 20 million videos and become a global hit on Billboard and Spotify App marketing Influencers and marketers told Business Insider that a single TikTok app promotion can generate tens of thousands of dollars in revenue for a creator.  "I started doing apps around four weeks ago, and it was a gamechanger," said Reagan Yorke, a 19-year-old college student who was recently paid tens of thousands of dollars to promote the group video chat app Bunch to her 2.5 million TikTok followers. Yorke worked with the app-marketing company Yoke, which provided her with a tracking link to add to her TikTok bio that would give her credit for any app installs she drove from her account. On June 14, she posted a video promoting Bunch to her followers, and the video took off, driving 11.5 million video views, 2.5 million likes, and 531,000 shares to date. "I literally posted it right before I went to sleep," Yorke said. "I woke up the next day and I had like $20,000 in my account, so I was just like, is this real?" Read more about app marketing on TikTok:  TikTok influencers say they're making tens of thousands of dollars by promoting apps in videos: 'There's not really a limit on how much you can earn' Working with a brand on sponsored content Influencers can land sponsorships through TikTok's monetization team (which reaches out to creators), using a brand or agency, or from a record label. For an official TikTok campaign, such as a "Hashtag Challenge," TikTok will provide the sponsorship to the creator directly. TikTok creator Cosette Rinab (2 million TikTok followers) told Business Insider in January that she earns most of her revenue through sponsored posts on TikTok.  Rinab has landed sponsorships with brands like Bumble, Hollister, and Universal, and there are also some management firms, like Whalar Stars and Amp Studios, that help creators land deals and opportunities. In the beginning, Rinab managed her TikTok business on her own. Now she is represented by the talent agency CAA. "At the end of the day, they are paying for a commercial to be produced and posted on the page," she said. "It's really important to know the value in that and know what they are getting out of it, and how your time should be compensated."  David White, the head of influencer management at Whalar Stars, told Business Insider in January that the factors considered when pricing a TikTok campaign generally are the creator's audience size, commercial licensing, brand exclusivity, and campaign scope. He said an audio integration for a record label was priced significantly less than an official brand sponsorship. Read more on sponsorships:  A college TikTok influencer with 1.6 million followers explains how much money she makes — and her 3 main sources of income How a pair of 30-year-old video producers turned TikTok from a side gig to their main job Selling branded merchandise and apparel For some top creators, especially those whose content is not particularly friendly to advertisers, merch has become a main source of revenue.  On TikTok, users can link to things on their profile page, like a website that will direct followers to buy their branded products.  TikTok star Addison Rae Easterling (54 million TikTok followers) sells her merchandise with the popular influencer ecommerce company Fanjoy, which handles merch sales for top creators like Jake Paul, David Dobrik, and Tana Mongeau. Selling merch is a popular revenue stream for top creators, often through companies like Fanjoy, Killer Merch, and Teespring. The current coronavirus pandemic has also shown how direct sales can stabilize an influencer's income in a time when advertising revenue decreases, and brands cancel influencer-marketing campaigns or put projects on hold. Merch sales have actually increased since the pandemic, Chris Vaccarino, CEO and founder of Fanjoy, told Business Insider in April. Aside from clothing, perfume launches — which have been a staple among Hollywood celebrities and performers like Taylor Swift and Ariana Grande — have also been a popular product for some influencers, like Tana Mongeau and twin-influencers Ethan and Grayson Dolan.  Read more on merch:  Inside the rise of Fanjoy, from selling music T-shirts to dominating influencer merchandise with YouTube star clients like David Dobrik and Jake Paul Promoting sales for a storefront on another platform like Etsy or Depop Artists, clothing resellers, and even slime makers have found that their TikTok accounts can be a key tool for driving sales on their storefronts on other platforms like Depop, Poshmark, and Etsy. Graphic artist and animator Annie Morcos said she started taking TikTok seriously in January when one of her videos attracted 3 million likes and 18 million views. The Los Angeles-based creator added her Etsy shop name to her TikTok bio so her hundreds of thousands of followers would know where they could buy her art. "I really didn't sell a lot of my artwork before, and in the past two months, all my art on my Etsy is flying," she said. "Everybody that follows me on TikTok wants a piece of my work." Emma Rogue, a Depop clothing reseller, posted a video of her packaging up her recent sales and went viral within a few days with over 6 million views.  "The amount of sales that I got from that — it was just crazy," she said. "TikTok is definitely a huge driver and that's why I'm keeping up with TikTok." Rogue made over $7,600 in sales that one week when her TikTok went viral and now she makes between $7,000 and $8,000 in sales each month (before she was making $3,000 to $4,000 a month). Read more about how TikTok creators are driving sales off-platform:  How Instagram and TikTok are becoming powerful tools to help Poshmark clothing resellers drive sales How artists are using TikTok to drive thousands of dollars in sales and find new customers A 15-year-old 'slime' influencer saw his sales and follower count soar after sending TikTok star Addison Rae samples of his homemade products Using affiliate marketing to get a cut of sales driven to retailers TikTok has a feature that allows users to include a link on their profile page and let followers click off the platform. With this feature, creators can then earn money from things like affiliate links. When it comes to affiliate marketing, influencers typically earn a rate anywhere between 1% and 20%. Retail programs generally offer a lower rate, and tech programs run higher, according to industry professionals. There are a number of factors that play into the percentage. Most affiliate programs are run on the same basic principles: members apply and once they are accepted they are granted access to brands and can earn a commission off of every sale made through their personalized links. Some networks offer varying rates, tools (like shoppable apps or special tracking information), and each network has specific qualifications to apply. But linking on TikTok is not as effective as other platforms like YouTube or Instagram, because users can only add one link to their profile and they cannot include hyperlinks within a video description or comment, like on YouTube. Read more on affiliate marketing: The top 11 affiliate marketing networks that Instagram and YouTube influencers can use to get a cut of sales from products their followers buy Inside Amazon's efforts to be a major player in the influencer business, from affiliate commissions to livestreaming Sending personalized video messages to fans through Cameo The celebrity shout-out app Cameo lets people buy personalized video messages from their favorite celebrities, athletes, and influencers.  TikToker Tyler Bott, known as TyBott (2.5 million followers), charges $25 per video message through Cameo, where he sends fans short videos of him saying things like happy birthday. Bott posts comedy videos on TikTok and he also sells merch and has a YouTube channel. He launched his TikTok account in 2018.  Other influencers who have flocked to Cameo include comedy YouTuber Cody Ko (5 million subscribers), TikTok star Lauren Godwin (20 million followers), and YouTube creator Lizzy Capri (5 million subscribers).  Read more on Cameo:  The CEO of Cameo, which lets you buy personalized video messages from celebs, talks global expansion plans and trying to get politicians on the platform
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Apple has introduced what may be the penultimate 27-in. iMac configuration powered by an Intel processor. But with Apple already talkig up plans to transition to its own silicon soon, does the iMac remain a smart buy for your business?The Apple Silicon transition thing Enterprise purchasers shouldn’t be put off that Apple intends to migrate its Macs to Apple Silicon because, for now at least, they know what they are getting with Intel-based kit – and have been promised support for Macs using processors for “years to come." While that’s a slightly opaque commitment, it should cover standard enterprise Mac usage cycles.In other words, counter-intuitive as it may sound to Mac users focused on the new,  bright and the shiny, these iMacs may make a better investment than the first-generation Apple Silicon Macs, because you know what you’re getting. And existing software and services should perform fine on these new Macs for years.To read this article in full, please click here
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Elon Musk lashed out against critics of Tesla's Autopilot in a new interview.  Tesla's CEO said suggestions that a name change would improve safety are 'idiotic.' The driver-assistance software has been linked to a handful of crashes, including multiple deaths.  Visit Business Insider's homepage for more stories. Tesla's Autopilot software has been linked to multiple deaths and criticized by international trade groups, but you'd be an idiot to denounce its name, Elon Musk says. The Tesla CEO stuck to his guns about the feature's name, which experts and government safety agencies have called misleading, in an interview with Automotive News published Monday. Specifically, he lambasted a German judge's ruling that Tesla's advertising of the product is misleading, which banned the company from running the ads. "Absolutely not; that's ridiculous," Musk told the industry publication of suggestions the name should be changed. "The people who misuse Autopilot, it's not because they're new to it and don't understand it," he continued. "The people who first use Autopilot are extremely paranoid about it. It's not like, 'If you just introduced a different name, I would have really treated it differently.' If something goes wrong with Autopilot, it's because someone is misusing it and using it directly contrary to how we've said it should be used." The US National Highway Safety and Traffic Administration is investigating Autopilot's role in at least 13 crashes since 2016. At least three of those have resulted in deaths, while countless other instances of users mis-using the product have been caught on video. Currently, Autopilot can successfully maintain highway speed and lane control, and Tesla has major goals for its "full self-driving" add-on that's for sale but not yet actually self-driving.  "We don't need any more people getting hurt for us to know that there is a problem and that Tesla and NHTSA have failed to address it," David Friedman, vice president of advocacy at Consumer Reports and a former NHTSA administrator, told the Associated Press in January. "We don't need any more people getting hurt for us to know that there is a problem and that Tesla and NHTSA have failed to address it." NHTSA said at the time it doesn't want to limit any potential safety improvements by standing in the way of technology innovation. To be sure, in-car warnings and all of Tesla's instructions remind drivers they must have their hands on the wheel at all times and be ready to take over at moment's notice. Because of the clear rules, Musk isn't convinced that changing the name would do anything. "It's not like some newbie who just got the car and, based on the name, thought they'd instantly trust the car to drive itself," Musk said. "That's the idiotic premise of being upset with the Autopilot name. Idiotic." Read the full interview here. Join the conversation about this story » NOW WATCH: Pathologists debunk 13 coronavirus myths
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For a limited time, Babbel is offering 6, 12 or 24 months of learning for under $3 per month.
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Amazon is now joining the race to be the first multi-billionaire-dollar tech giant to gobble up the Space Internet market.
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Beyonce has just released a new visual album on Disney Plus - follow our guide to watch Black is King online and stream the movie all over the world.
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Samsung and Apple held the top spot for years, but Canalys notes that the coronavirus pandemic gave the Chinese company the edge.
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Two years ago, it was on the road to becoming the world’s top smartphone maker. Last year, it seemed almost impossible despite wresting the number two spot from Apple. Now it seems that the embattled Chinese phone maker and networking equipment manufacturer has made good on its promise and has actually beaten Samsung in the numbers game last quarter. Whether … Continue reading
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RootMetrics by IHS Markit’s latest UK report shows no sign of EE losing its overall lead, but Three’s 5G potential is beginning to emerge. EE either took first place, or tied, in all seven of RootMetrics’ categories: Overall, reliability, speed, data, accessibility, calls, and text. The UK’s largest mobile operator by subscribers managed to achieve... Read more » The post RootMetrics: EE continues its lead in the UK, but Three’s 5G is fastest appeared first on Telecoms Tech News.
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A few days before the launch of the OnePlus Nord, the company revealed that the phone will not be released in the United States. However, ... The post Another OnePlus Nord branded phone will eventually make way to the United States appeared first on Gizchina.com.
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Issues? Visit the website or use Visual Studio Code JetBrains has released IntelliJ IDEA 2020.2, a big mid-year update that adds support for Java 15 and Jakarta EE9 as well as improving its GitHub integration.…
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We can't call it an initial public offering given this is its second time around on the share market Rackspace Technology has revealed the terms of its planned return to the stock market.…
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Xiaomi has been making TV products for a long time. And after the launch of the TV sticker, we can say that it covers the ... The post Xiaomi Mi TV Ranks First In China In The First Half Of 2020 appeared first on Gizchina.com.
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Plus: AI finance software house reportedly outsourced paperwork processing to... humans In brief  An infosec biz has shared an audio clip of what may be a software-generated voicemail message, designed to impersonate a CEO to trick a company employee into unwittingly committing fraud.…
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The European Commission has released an update regarding progress to improve resiliency of 5G supply chains, finding 13 member states are failing to move at an adequate pace.
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Breathe in the air while it's still relatively fresh.
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We've got a potential global launch date for the Oppo Watch – but we've also heard a rumor that might disappoint some.
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The high-altitude balloon will be 'the size of a football stadium'
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A bot can't tell when playback is approved or infringing if nobody tells it.
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Scientists are sceptical, saying the open-mouthed scream likely only appeared well after the woman’s demise.
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Showcase At Home sadly does not include authentic sticky carpet.
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The game's Mythic Tales steers the story away from the supernatural
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These features could explain one of the biggest mysteries in solar science
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As enterprises continue to undergo DX, they are looking to improve storage performance, scalability, manageability and agility as well as IT infrastructure efficiency. This has implications for how IT requirements are met in core, edge and cloud-based environments, and is ushering in new system architectures as well as the use of new technologies like NVMe, […] The post IDC: Dell EMC PowerStore Delivers Transformative Storage appeared first on Computer Business Review.
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They weren't kidding when they said "flagship camera."
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Amazon shipped more than 10 million smart speakers in Q3 2019—10.4 million to be exact—marking nearly 66% annual growth and making Amazon, once again, the top manufacturer of smart speakers worldwide.Ecommerce platform Alibaba came closest with 3.9 million units in the quarter, followed by Chinese search engine Baidu with 3.7 million, Google with 3.5 million and Chinese consumer electronics company Xiaomi with 3.4 million.That’s according to figures from tech analytics firm Canalys, which also found most manufacturers saw huge growth in the quarter—particularly newcomer Baidu with a 290% year-on-year boost.Google is the sole exception, which posted just 40% annual growth, which speaks to the efficacy (or, lack thereof) of the search giant’s two–year–long “Make Google Do It” advertising and marketing campaign.In Q2 2018, Alibaba had more than 50% of market share in China with 3 million of its Tmall Genie speakers sold.That’s about when Baidu’s Xiaodu smart device came out, so it was not yet on the list.
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Shares for Chinese coffee chain startup Luckin Coffee surged 13.1% Wednesday after reporting better-than-expected Q3 results.Why it matters: The results reassured investors concerned with the company’s subsidy-fueled expansion.The company’s net losses slowed during the period, reflecting an improved cost control strategy.Details: Luckin’s net loss per American Depositary Share (ADS) was RMB 2.24 ($0.32), beating consensus analyst estimates of $0.37, and compared with a loss of RMB 3.60 in same year-ago period.Luckin’s total net revenues were RMB 1.54 billion ($215.7 million), up 540.2% year on year from RMB 240.8 million in Q3 2018, topping analyst expectations of $211.88 million.Net revenue uptick was driven by growth in its core beverage business, for which the number of transacting customers, effective selling price, and number of products sold per transacting customer increased.
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