Game developers face local license law that could 'devastate' iOS revenues Apple removed over 30,000 apps from its iOS App Store in China on August 1st, according to China-based analytics biz Qimi Data.…
Hi! July has been a busy month for Business Insider's advertising and media team with lots of deep reporting on a wide breadth of companies. As we hit the middle of the summer slump, today's Insider Advertising newsletter highlights our most popular stories from the past month.
These stories are part of Business Insider's subscription service that helps fund our reporting. If you'd like to subscribe to Business Insider, here is a 20% discount code for an annual subscription. There is also a one-month trial for $1. And to get this newsletter in your inbox daily, sign up here.
Here are the can't-miss stories that our readers loved in July:
Red Bull fires top North American executives following internal controversy over Black Lives Matter and the leak of an offensive presentation slide
Patrick Coffee broke the news about Red Bull firing North American CEO Stefan Kozak and president and chief marketing officer Amy Taylor. The fires happened after employees leaked a letter to leadership criticizing Red Bull's response to Black Lives Matter and an offensive slide from a company presentation.
Insiders at Complex Networks said the company was built on Black culture but that the sales team 'whitewashed' advertising deals for brands, replacing Black people with white people in pitch decks
Ashley Rodriguez and I dug into Complex Networks after former employees said ad-sales team at times downplayed the company's Black audience in sales pitches.
Meet 12 top public relations recruiters to know right now
Contributor Michael Kaminer identified the top PR headhunters that help link job candidates with employers. With the recent slew of layoffs created by the coronavirus, the recruiters said that there are still opportunities in areas like pharma, tech and healthcare communications.
19 media startups that top VCs say are poised to take off in 2020, as the pandemic reshapes the industry
With the media and advertising industries taking a hit during the pandemic, Ashley Rodriguez and Dan Whateley asked 11 venture-capital investors which companies are poised to take off this year. Their picks include esports company PlayVS and food media company Food52.
A YouTube star breaks down how much money a video with 1 million views makes her
As part of an ongoing series where creators break down how much money they make, Amanda Perelli talked with Shelby Church about how she monetizes 1.5 million YouTube subscribers. Her videos with about 1 million views make between $2,000 to $5,000.
Walmart is pushing harder into advertising with a new tool that shows if people buy a product after seeing an ad for it
Walmart has steadily been building up its advertising business to compete for e-commerce ad dollars that primarily go towards Amazon. In Walmart's latest move, it created a measurement tool to show advertisers how many people buy a product in-store or online after viewing an ad. Walmart tested the feature with big packaged goods companies like Procter & Gamble and Nestle.
Fewer than 3% of US executives at ad giant Havas are Black. Read the deck outlining its ambitious plan to increase diversity.
Ad holding companies that have long been criticized for their diversity efforts are starting to shine light on their practices. Patrick Coffee reported that Havas Group's data shows that 2.67% of its US executives are Black and that the company has a new seven-step plan to increase diversity.
The 19 advertising execs who wield the most power and sway over Facebook
Tanya Dua has been covering this month's Facebook boycott that hundreds of brands are participating in. She identified the marketers who are part of Facebook's invitation-only global client council that wield the most influence, including Anheuser-Busch InBev's global marketing chief Pedro Earp and Steve King, chief operating officer at Publicis Groupe.
GMMB insiders say the top progressive ad and PR agency has a problem with microaggressions
Sean Czarnecki dug into Omnicom Group's advertising and PR firm GMMB. The firm is known for its progressive work, but some former and current employees said microaggressions against people of color were commonplace.
Join the conversation about this story » NOW WATCH: Pathologists debunk 13 coronavirus myths
The plant-based burgers are rolling out to roughly 2,100 Walmart Supercenter and Neighborhood Market locations across the US.
Assuming this weekend's return journey goes well, natch Ahead of a Dragon capsule bringing home a pair of astronauts from the International Space Station this weekend, NASA shared more details of followup crewed missions to and from the orbiting science lab using the SpaceX pod.…
Alt text in WordPress is a description you can add to images in web pages to assist blind and visually impaired people using a screen reader.
You can add alt text to your pictures when you upload them in WordPress through the alt text field in the Attachment Details pane of the media page.
You can also edit alt text when you insert an image in a WordPress post.
Alt text in WordPress works best when you follow best practices, including describing your content accurately and using no more than 100 characters.
Visit Business Insider's Tech Reference library for more stories.
Alt text is a short text description of an image published to the internet that can be read aloud by accessibility programs for the blind and visually impaired, including screen readers.
But there's another reason to include alt text: Google and other search engines use alt text to better understand your photos' content, which affects your website's page ranking in search results.
Because WordPress is a popular web site publishing tool, it includes the ability for you to add alt text to images contained in those web pages. The best time to add alt text to an image is when you upload it to WordPress. This way, the image has alt text right from the start, and the text is already there every time you add the image to a web page.
If the image is already in the WordPress media library and you are merely selecting it to insert in the post, there may already be a description in the alt text field in the Attachment Details pane. If the alt text is appropriate, insert it into the post. But if you prefer, you can edit the alt text before adding it.
While alt text is not required, you should strive to add useful, well-crafted alt text to every image you publish via WordPress so all users and search engines can better understand your content.
Here's how to write and add alt text in WordPress.
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How to write good alt text in WordPress
Because alt text describes the image to a visually impaired person, try to make the alt text as useful as possible. That will also help search engines rank your web pages appropriately for relevant keywords. Here are some things to keep in mind:
Briefly describe the actual content of the image, not what the article or web page is about.
Don't begin with a phrase like "Picture of…" or "Photo of…" Just describe the scene.
Try to limit your description to fewer than 100 characters including spaces.
How to add alt text to an image in WordPress
1. While writing a post in WordPress, click "Add Media" at the top of the page.
2. Add the image to your media library, either by browsing or dragging it to the web page.
3. After the is uploaded, the Attachment Details page should appear on the right side of the screen. Enter a description of the image in the Alt Text field.
4. Complete any other entries you need to add, such as the caption and media credit.
5. Click "Insert into post."
Related coverage from Tech Reference:
What is alt text? How to use the page element for images to improve your website's accessibility and search ranking
How to add alt text to images on Twitter so that they can be read with screen readers
How to view, add, or edit alt text on an image in Microsoft Word to help users with screen readers
How to resize an image in Photoshop and save it for optimal use on the web
How to crop an image in Photoshop in a few simple steps
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Join the conversation about this story » NOW WATCH: Here's what it's like to travel during the coronavirus outbreak
Michael Burnham and her crewmates will be exploring a strange new future.
From Halo brutes to affordable flagship phones and everything inbetween.
(SmartNoter Inc.) As colleges and universities grapple with reopening plans for the Fall, they now have a third alternative to in-person classes or traditional online lectures. This groundbreaking solution will lead to an entirely new approach to online and hybrid education, not only during the pandemic, but for years to come. The patented, 21st century approach creates an interactive, personalized learning experience by bringing multiple sources of information, and a variety of digital media formats, to a single, on-demand screen.
Urban Dictionary defines a sweaty gamer (also known as a sweat) as “a fucking try-hard that ruins the fun in any multiplayer game.” But this figure of speech also has another meaning, one a lot more grounded in reality — literally, a gamer with moist palms. The true telltale of a sweat is the gunk on their mouse — an accumulation of musky sweat residue that has built up from thousands of hours of grinding to get that K/D up. But what if things didn’t have to be this way? What if there was gear specifically designed to let sweats be try-hards without any of… This story continues at The Next Web
(American Society of Agronomy) Research suggests the economic loss from wheel-traffic compaction for farmers in North Dakota and Minnesota could exceed 1 billion USD.
The LG Velvet is a fresh new take for LG. Can it turn the tides for the company?
Chinese manufacturing giant, Xiaomi, is currently working on a flagship smartphone which is a high-version of the Mi 10 series. There are reports Xiaomi’s upcoming ...
The post Xiaomi’s upcoming flagship may use a full ceramic body appeared first on Gizchina.com.
Scientists who study space all around the world are waiting in anticipation for NASA to launch its next-generation space-based telescope. The telescope is called the James Webb Space Telescope, and like many other things in the world, it has been delayed because of the coronavirus pandemic along with technical challenges. NASA has announced a new launch date pushing the previous … Continue reading
Get the latest on coronavirus. Sign up to the Daily Brief for news, explainers, how-tos, opinion and more.Women from Black, Asian and minority ethnic (BAME) backgrounds have been more likely to lose pay than their white counterparts during the coronavirus pandemic, HuffPost UK can reveal.Those born outside the UK are also nearly twice as likely to have seen their employability worsen.The figures were compiled by West Midlands Women’s Voice, which promotes the role of women in the emerging political and economic climate, and the Fawcett Society, the gender equality campaigning charity. They show 13% of BAME women (more than one in eight) and 5% of white women (one in 20) in the West Midlands and Greater Manchester saw changes to their pay packets after the crisis hit.The vast majority, 92%, of the women reporting changes in pay said they had lost rather than gained income, though the Fawcett Society said it could not break this figure down by ethnic background.Researchers also found more than a quarter of women from all backgrounds – 28% in the West Midlands and 26% in Greater Manchester – had seen their hours change during the pandemic, with the majority losing work.A quarter of women in both regions have seen their place of work change, with nine out of 10 of those moving to working from home.In all, eight out of 10 women in both the West Midlands (81%) and Greater Manchester (81%) say their work has changed in some way during the pandemicCampaigners are now calling for local action to tackle the mental health and jobs impacts of Covid-19 in the West Midlands and Greater Manchester.The research, which saw more than 1,000 women in each area interviewed, shows four in 10 women in the West Midlands (37%) and Greater Manchester (39%) say their mental health has got worse since the coronavirus pandemic began.Almost half the women in each area said they would be likely to use high street “pop up shops” for mental health support if they existed. Younger women, BAME women and parents are even more likely to be interested in such an offer.The survey discovered that almost half of women in the West Midlands (47%) and more than 40% in Greater Manchester have considered retraining into health and social care during Covid-19.BAME women, younger women and parents are, again, more likely to have given retraining some thought across all fields in both city regions.A fifth of women in the West Midlands (21%) and Greater Manchester (22%) reported they have been furloughed. More low-income women (30%) compared with higher income women had been furloughed in Greater Manchester.In the West Midlands, women born outside the UK were more likely to say that their employability had worsened (33%), compared with 18% of UK-born women.Campaigners from West Midlands Women’s Voice and the Fawcett Society are calling for combined authorities and councils to set up hubs in local high streets to offer support for mental health that is accessible to women.They also want to see support for retraining for women, including into health and social care, and for action to be taken on BAME employment and pay gaps in industrial strategies.Sam Smethers, Fawcett Society chief executive, said: “These findings show the pressures that women, especially BAME women and parents, have been under during lockdown in the West Midlands and Greater Manchester.“It is vital that combined authorities, which are still majority male, listen to women and put in place local, accessible support for mental health.“It is encouraging to see social care work getting more recognition and more women thinking about joining that workforce.“We also need to see action urgently from government to increase pay and conditions for our carers.”It is vital that combined authorities, which are still majority male, listen to women and put in place local, accessible support for mental health.Sam Smethers, Fawcett SocietySharonjit Clare, coordinator of West Midlands Women’s Voice, said: “West Midlands Women’s Voice has driven this research to be sure that the voices of women in the regions could be captured at a pivotal time as we emerge from lockdown and to enable women to steer the often male-dominated economic policy debate.”She added that their asks of combined authorities will be a real measure of their covenant to deliver inclusive Covid recovery.Pam Smith, Stockport Council chief executive, said a Women and Girls Panel was being established in Greater Manchester, and that the findings of the survey would help shape its priorities.Deborah Cadman, chief executive of West Midlands Combined Authority, said: “Putting the spotlight on how women have been affected by the pandemic will help shape our recovery plans for the region, which will be more than economic recovery – we also need to reconnect as a community and fundamentally rethink how we work and live.”Related...
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We’re here to guide you through the coronavirus pandemic. Sign up to the Life newsletter for daily tips, advice, how-tos and escapism.We all know by now that wearing a face cover can help protect others from your germs, but there’s also evidence to suggest they might protect you as well. A study from the University of Oxford’s Leverhulme Centre for Demographic Science found cloth face coverings, including homemade masks, are effective in reducing the spread of Covid-19. They are both effective for the wearer and those around them, said researchers.Professor Melinda Mills, director of the Leverhulme Centre and author of the study, believes if more people understood wearing a mask could also protect themselves, it would increase people’s willingness to wear them.“We found that the countries where mask use was the highest and most effective were the ones where people actually understood how masks work and that they protect the wearer and those around them,” she tells HuffPost UK.“Understanding barriers, such as how to wear them, when and where to wear them and who cannot wear them, is key.”Related...
7 Things You Should Know About Face Masks
Their analysis, conducted on behalf of the Royal Society and British Academy, looked at existing studies that have compared the protection of the wearer who wore a cloth mask compared to those who didn’t wear a mask.“We looked at cloth masks and not surgical masks or respirators, since cloth face coverings is what is being advised for wearing by the general public,” says Prof Mills. In total, they found four studies that looked at wearing cloth face masks versus not wearing masks at all.Wearing a cotton mask was associated with a 54% lower risk of infection compared to the no-mask group. “It is not 100% protective but does reduce your odds,” says Prof Mills, who does add that the studies were conducted in health care settings in relation to SARS and swine flu (H1N1), so cannot be directly applied to Covid-19. The study concluded that clear and consistent policies and public messaging are key to the adoption of wearing face masks and coverings by the general public, which might go some way to explaining why uptake in the UK has been so low. A YouGov poll from June found under a quarter (21%) of Brits wear a mask or cover when out in public.Related...
How The Government Spent Four Months Screwing Up Its Message On Face Coverings
There’s plenty of evidence that DIY masks are useful at protecting the wearer, writes researcher Jeremy Howard in a separate report.Effective protection depends on three “critical” things, says Howard. Firstly, material: does the mask filter particles of the appropriate sizes? Secondly, fit: could particles squeeze in through the gaps of your mask? And lastly, sanitation: can you clean and re-use the mask?Prof Mills also looked at whether fabric and fit impacted protectiveness in her analysis and found the best face coverings were made from specific material such as high grade cotton or multiple layers, and needed to be fitted correctly.Research on a variety of fabrics and patterns of face coverings has shown that tightly woven fabrics such as cotton, denim or tea cloths filter the best and that a combination of multiple layers is the most effective, while loosely woven fabrics like a scarf have been shown to be the least effective.Attention must be placed on how well it fits on the face; it should loop around the ears or around the back of the neck for better coverage. Fit is super important regardless of what type of face cover you wear, as studies have shown that even if surgical masks have gaps at the sides or are not fitted correctly, they become less effective.Related...
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Doctors are increasingly keen for members of the public to wear masks to protect themselves and those around them. A recent British Medical Association survey revealed 86% of more than 5,000 doctors agreed that mask-wearing should be mandated.Dr David Strain, clinical senior lecturer at the University of Exeter and chair of the British Medical Association’s medical academic staff committee, tells HuffPost UK there is “a fair amount of evidence” that masks do protect both the wearer and the population.“Multiple studies have evaluated the filtration effects of cloth masks relative to surgical masks,” he says, pointing out that most household materials can filter out larger droplets from speech.“It can be reasonably expected that a well made three-ply [three-layer] cloth mask would perform just as well as a surgical mask in preventing transmission,” he says.In terms of how it benefits the wearer, homemade cotton masks have been able to filter out 60% of particles, compared to the 75% filtered by surgical masks, he says. “This would suggest neither would provide optimal protection to an individual, although each still do offer some protection from becoming infected.”There have been worries that if people do wear face covers they may become complacent and not follow social distancing guidelines or wash hands – experts stress these measures need to be followed as well. It’s also important to remember that some people cannot wear masks due to medical reasons, while others may be disadvantaged by mass mask-wearing, such as those dependant on lip-reading. For these individuals, moving to the safer distance of 2m and removing the mask in order to facilitate communication, or the use of masks with a clear panel are an alternative, suggests Dr Strain.He concludes: “When faced with the risk of a disease that indiscriminately kills, as yet has no curative treatment, and is increasingly demonstrated to have long-term health impacts irrespective of the severity of the original infection, we need to take all the help we can get to minimise risk.”Related...
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Though stocks of cheap laptops seem to be returning to normal, wading through them is still a chore. We're here to help.
Google's partnership with Ascension, the second-largest healthcare system in the nation, over medical data has spurred a federal probe, according to a report Tuesday by the Wall Street Journal.The Office for Civil Rights in the Department of Health and Human Services is opening an inquiry into Project Nightingale, an initiative that collects patient information from millions of Americans.That includes data on lab results, diagnoses and hospitalization records, and also includes patient names and birthdates.The purpose of the project is reportedly to design health software that could home in on a patient's medical history.The US regulator "will seek to learn more information about this mass collection of individuals' medical records to ensure that HIPAA protections were fully implemented," office director Roger Severino told the Journal.HHS and Google didn't immediately respond to requests for comment.
Twitter and Square CEO Jack Dorsey has attended a Bitcoin meetup in Ghana just weeks after he invested in a cryptocurrency startup.Dorsey, who has long defended Bitcoin, has been traveling in Africa, and has so far visited Nigeria and Ghana.The tech billionaire spoke at a town hall meeting in Nigeria, explaining he was in Africa “to understand the challenges of starting a company here and figure out a way I can support.”The use of Bitcoin in Africa has long made headlines.One particular report claims millennials on the continent can’t get enough of the cryptocurrency.Parts of Africa have come along way in creating successful mobile money payment rails to give the unbanked an opportunity to participate in the formal economy.
Game developers not only have to think about security from the start, but make sure it doesn’t affect game performance, either.“Games and game studios have huge followings, but players need to trust the developer,” says Lonnye Bower, COO of ProbablyMonsters.“That trust is important, as it results in players investing time and loyalty toward the game and to the studio.”Players want to trust that their game is safe, that the time and money they’ve spent on leveling and developing their characters and teams has been worthwhile, but that can all be undercut in a moment by bad actors finding ways to exploit a game, and reveling in being the first to find that exploit.In that sense, the game industry isn’t less defended against hacker attacks, Bower says, but more susceptible to the cheaters.“In gaming, you’re finding that players are seeking to exploit the game and really build their own reputation and credentials as being able to break into games,” Bower says.
Not only do they have to consider the ethics of what they create in their own worlds, the game designers also have to consider how much control to grant players over the AI characters who inhabit the worlds.If game developers are the gods, then players can be the demi-gods.Normally, when you look at AI and games, it’s using AI as weapons, using AI as ways to control a population, or using AI to increase your own intelligence.The question I was asking is, we don’t know when we’re going to get them.You’re not able to change the code that underlies it.Children would be something that springs to mind.
At its Ignite 2019 conference today in Orlando, Microsoft announced that its new Edge browser based on Google’s Chromium open source project has hit release candidate status.Additionally, the company shared that Chromium Edge will hit general availability in more than 90 languages on January 15, 2020.While the two announcements might seem disjointed at first, Microsoft is trying to position Edge and Bing as “the browser and search engine for business.”In December, Microsoft embraced Chromium for Edge development on the desktop, announced it is decoupling Edge updates from Windows 10 updates, and promised that Edge is coming to all supported versions of Windows and to macOS.In April, Microsoft released the first Chromium Edge builds for Windows 10 (daily Canary and weekly Developer channels).(Over the weekend, Microsoft revealed the new Edge logo that you see above.
the Gorian says, " I had thought that the noise was mainly in order to remove the monotony, the "static" sound?the Result is that you don't think that it is just as loud, and you don't notice it as much.as a matter Of principle, you have the right, but sometimes it's nice to be able to have the headphones on and talk to people, for example, in the cashier at the grocery store, if you have your wallet in one hand and something else in the other.One of the great advantages of the AirPods is, of course, that they are so easy and delightful to the ears so that they don't notice that they're there, despite the fact that you've got throughout the day.this is Really good, the Apple may, however, be happy to add it to a motorsågsläge, which seems to take away the motorsågsljudet for now, that sounds a little too much.Zulthar say, is What justifies the price on these compared to for example the Jabra 65T of the Elite?
No single portable Bluetooth speaker is perfect for everyone -- your preference will depend upon whether you care more about battery life, portability, bass response or whether there's a built-in bottle opener.Despite the variety among speakers, some are beloved, like the Sony XB20 Portable Wireless Speaker.The fun pill shape, the bright blue color and the sound quality all add up to make a winner.Right now, you can get a Sony SRS-XB20 Portable Wireless Speaker for just $22.79 on eBay.The product page will show the price as $26.81, but trust us -- it'll drop when you add it to your cart and land on the checkout page.CNET hasn't reviewed this one yet, but if you check user ratings far and wide, they're overwhelmingly positive.
That makes Thailand’s CP Group – a 98-year-old firm with over 310,000 employees – a pioneer of sorts.True Corporation operates broadband internet service TrueOnline and subscription TV platform TrueVisions which have 3.6 million and 4 million subscribers, respectively.But TDG’s innovations aren’t limited to the consumer realm – where it provides content offerings via its flagship consumer entertainment platform TrueID and a loyalty program.For instance, its merchant platform – True Smart Merchant – targets the country’s offline small and medium-sized enterprises and enables them to accept digital payments through its app.“The strength we’ve built in the last three to four years is our platform,” he says.Launched three years ago, TrueID provides digital content including movies, TV programs, and music, which are accessible via its mobile application or an Android TV box, and the platform comes preloaded with content from TrueVisions’ catalogue.
Image: Zack Roif / Matthew WoodwardEarlier this year, Monotype lovingly updated its classic Helvetica typeface for the 21st century.The company redrew almost 40,000 of Helvetica’s characters as part of the Helvetica Now revamp in an attempt to make the typeface feel nicer to read and to work better at smaller sizes.Hellvetica, meanwhile, is a much more anarchic affair.It’s the product of Zack Roif and Matthew Woodward, two New York-based creative directors, and it’s designed specifically to irritate graphic designers around the world.Think of it as a self-aware Comic Sans with kerning that’s somehow much much worse.
Researchers presented a new strategy for enhancing catalytic activity using tungsten suboxide as a single-atom catalyst (SAC).This strategy, which significantly improves hydrogen evolution reaction (HER) in metal platinum (pt) by 16.3 times, sheds light on the development of new electrochemical catalyst technologies.Hydrogen has been touted as a promising alternative to fossil fuels.However, most of the conventional industrial hydrogen production methods come with environmental issues, releasing significant amounts of carbon dioxide and greenhouse gases.Electrochemical water splitting is considered a potential approach for clean hydrogen production.SACs, where all metal species are individually dispersed on a desired support material, have been identified as one way to reduce the amount of Pt usage, as they offer the maximum number of surface exposed Pt atoms.
(Reuters) — Waymo Chief Executive John Krafcik said the self-driving vehicle company is now offering limited “rider-only” trips in Phoenix, Arizona, as it looks beyond the robo-taxis business to generate future revenue.Waymo, a unit of Alphabet, has begun offering fully automated rides, without attendants in the vehicle, to a few hundred early users of its robo-taxi service in Phoenix, Krafcik confirmed on Sunday at a dinner with journalists ahead of a conference in Detroit.Waymo continues to look for new ways to sell its technology, beyond robo-taxi services, Krafcik said.The company is testing its so-called automated driver on Peterbilt trucks and plans to expand trucking and commercial delivery applications of its technology as part of a project known internally as “Husky,” Krafcik said.Waymo has said it is testing its system on trucks in Michigan, Arizona, and Georgia.“We think trucking is a really interesting application of the Waymo driver,” Krafcik said.
A group of chemicals called chlorinated ethenes, once used as industrial solvents and cleaners, continue to pollute groundwater around the world to this day, and they’re especially hard to break down.As researchers continue to hunt for ways to remove them from the environment, they realised that a group of bacteria can partially break down the chemical but gets stuck before finishing the job.One team in Spain was able to decontaminate an aquifer just by adding lactic acid (a common, sour-tasting chemical that appears in fermented milk, pickles, skincare treatments, and many other familiar products).This approach of removing a pollutant from the environment is called biostimulation – stimulating the bacteria already found in the wild to do the cleanup for you.The researchers cited plenty of studies that showed organohalide-respiring bacteria could break down chlorinated ethenes in the lab, but few studies actually applied the method at larger scales in the real world.The researchers focused on an industrial site in Barcelona that had contaminated an aquifer with chlorinated ethenes.