Over recent years, artificial intelligence has been transforming numerous industries, such as healthcare, automobile, entertainment & media, banking & finance, agriculture, and marketing.

This evolution throbs with three major technologies at its heart; Big Data, Machine Learning, and Artificial Intelligence.In contrast to popular belief among insurers , the technological disruption that businesses are experiencing on a global level has also penetrated the insurance industry concerning them, mainly, on two aspects:Firstly, imminent risks arising from the application of artificial intelligence in technologies used for both commercial and personal needs warrant a complete re-analysis, re-assessment, and controlling of insurance risks for all segments.For instance, insurers are more concerned about the risks associated with the increasing use of artificial intelligence in automobiles and security.If an accident takes place involving an autonomous vehicle, upon whom will the liability of such a loss lie ‒ the user, the manufacturer, or the person who wrote the algorithms behind the technology?

Additionally, how will insurers deal with cyber-attacks which are becoming more consequential than ever before?Secondly, in today’s competitive environment, businesses leverage artificial intelligence to enhance experiences and set the bar too high that companies that work with legacy systems can’t even reach close.How can insurers leverage the potential of artificial intelligence to improve the efficiency of its ongoing operations and business functions and achieve enhanced efficiency, faster processing, improved customer services, and better returns on investments?With a lot in mind, we have crafted this article to elaborate on the potential and impact of AI in the future of insurance and talk about how the insurance industry will operate with artificial intelligence at its center.More Read: https://bit.ly/3nhNwTm

The term marketing intelligence’ is directly proportional to ‘knowing your customers well’.

For a retail company, reaching the depth of its target market and understanding its consumer behaviour that drives that specific market are two of the core requisites.Every industry is striving for innovative ways to connect with its customers.

And the ones that successfully build a personal reputation with them, don’t hit the ground easily.

To assist companies in this pursuit, there have been inventions of various retail business software solutions.To understand how these software solutions can help transform the retail industry’s way to connect with their customers, we must understand what marketing intelligence isWhat is Marketing Intelligence?Marketing intelligence is typically the process of collecting data related to the marketing efforts of an organisation.

The data is derived from the market that the organisation belongs to or wants to operate in.They generally collect data that help the organisation to fathom market segmentation, market opportunities, target audience and its buying behaviour.

The technology is also used by organisations to determine competitors’ strategies to enhance their own game.

One of the biggest hitches at the success of marketing is the leaking bucket.

In marketing, the leaking bucket would be the situation where a marketer doesn’t know which of its marketing investment is paying back.Lately, with the digital transformation in the insurance industry, companies have started using technologies to simplify the transition from policy issuance to claim settlement.

One of the most functional technologies that have left no stone unturned in its pursuit of delivering perfection is artificial intelligence in insurance.Before sharing our two cents on how AI is transforming claims processing around the world, let’s look at how claims processing is typically carried out in the conventional insurance industry.The Conventional Claims ProcessingThe way the insurance industry works is pretty much the same in every part of the world.

A person purchases an insurance policy, pays premiums and claims the insurance if something unfortunate happens to the insured asset or person.More Read :https://bit.ly/3c0F2LZ

Email marketing is one of the marketing tactics that’s been advanced in years.

Even though it’s the simplest, it’s proven to be the most effective way to reach and engage the audience over the years.

But the most crucial time in marketing comes when it’s to generate leads, how do we do that with email marketing?

It’s simple, read on to find out how you folks can generate leads using email marketing.More Clickhere

Insurers have forever strived to prevent leakages due to fraud and have been developing systems and practices to combat fraud that costs them billions of dollars, annually.The world has been a witness to the advancements triggered by the technological revolution that is forcing industries to be technologically resilient to stay at pace with technological advancements that are changing a million facets in the blink of an eye.,On one hand, technology enriches human life through multiple touchpoints on a daily basis, improves the quality of our lives, and makes our jobs more convenient.However, on the other hand, like the invention of the atomic bomb which led to technologies that power many major cities around the world, in the wrong hands, it is a sharp and deadly weapon that could cause havoc.Insurers have started realizing that it has become inevitable for them to adopt AI-driven technologies in fraud management as fraudsters too are enabled by these technologies, and are using more sophisticated ways to commit fraud which are extremely difficult, if not impossible, to detect solely by human efforts......More Read : https://bit.ly/314maHA

Artificial Intelligence is one of the miraculous technological revolutions that has turned the marketing game upside down.

Today, the majority of the top brands are implementing AI to elevate their digital marketing strategy.If you are looking for ways to beat your competition and lead ahead, it is best to get a head start and introduce it as soon as possible.

To excel in a rapidly changing market, there are various ways to use AI in business.

One of them is implementing AI in digital marketing.Digital Marketing is constantly changing and is the fastest growing industry.

AI helps it by offering more efficient results through automation.

AI infuses marketing with more useful and connectable outcomes.Below are some of the best ways to use AI in digital marketing:1.

The world economy is currently trying to survive the worst-hit pandemic of the era.

Covid-19 has affected businesses all around the globe.

Based on the nature of businesses, some are thriving, some have already hit the bottom, and some are doing fine.The impact of Covid-19 on insurance companies does not apparently fall into the category of the ‘worst hit’.

But it is significant enough to have shaken the entire sector.

Majorly because the insurance industry is intertwined into people’s lives closely.

And everything related to their lives affects the insurance business.The Impact of Covid-19 on Insurance CompaniesThe worldwide lockdown and economic slowdown have created a hole in people’s budgets.

Not all heroes wear capes, well, as far as I know, Artificial Intelligence can't!

AI has the power to tackle some of the world's social problems too (the real heroes are the masterminds who thought of AI in the first place).

For example: helping the blind by directing them, diagnosing cancer and many many more.

People are just learning to use AI and the possibilities are vast.

Which is why interest in AI has dramatically increased in the past few years.

And Google has taken this social initiative naming it “AI for Social Good”more clickhere:

Insurance companies around the world, come across new challenges every year that interrupt the process and make it hard to maintain the company’s core competencies along with favoring high standards of customer satisfaction.Insurers were traditionally dependent on the data collected by private investigators and given by the claimants, therefore the insurance industry has a reputation of turtle-paced procedures and even slow payment processes.

However, customers still often deal with depositing physical checks.But, modern insurance companies know the potential of digital technologies that are gradually transforming the industry.

With ever-increasing customer expectations and their distance from the paper-based system and the waiting time accompanied by them, it has become crucial for companies to leverage these technologies to offer more personalized services to meet customer demands and get a competitive edge.More Read: https://bit.ly/2Iih8Rm

One of the biggest hitches at the success of marketing is the leaking bucket.

In marketing, the leaking bucket would be the situation where a marketer doesn’t know which of its marketing investment is paying back.Lately, with the digital transformation in the insurance industry, companies have started using technologies to simplify the transition from policy issuance to claim settlement.

One of the most functional technologies that have left no stone unturned in its pursuit of delivering perfection is artificial intelligence in insurance.Before sharing our two cents on how AI is transforming claims processing around the world, let’s look at how claims processing is typically carried out in the conventional insurance industry.The Conventional Claims ProcessingThe way the insurance industry works is pretty much the same in every part of the world.

A person purchases an insurance policy, pays premiums and claims the insurance if something unfortunate happens to the insured asset or person.More Read : https://bit.ly/3c0F2LZ

Why make the perfect search engine optimisation (SEO) strategy?

Analysis of the website is a vital process.

This helps us understand the pros and cons of the website to drawing in more traffic to the website is possible.

SEO helps in finding out the scopes in improving a website.

Keeping the website first in its category.

For example, SEO content marketing improves online visibility.

The competition inside the insurance industry has risen above expectation in all these years.

While every sector is experiencing an urgent need for redesigning their business model around their customers’ preferences, the insurance sector is also not untouched by this revolution.Every other insurance company is adopting insurance digital transformation to retain their customers.

Because customer experience has now become the topmost priority in this aggressive customer-driven market.

The insurance business holds massive potential and is seeing growing competition around the globe.To stay ahead of your competitors, you must analyse what your existing customer and potential customers are looking for and personalize their experience with your brand and services.

This personalization can be achieved by incorporating AI in insurance.Customer Relationship Manager (CRM)The traditional implementation of insurance required sales agents to communicate with customers and manage every step manually.

This process is certainly time-consuming and people today do not have time and patience to bear through it.By integrating CRM into your process you will be enabling your salespeople to provide better services to your clients while minimizing the need to maintain a pile of documents.

One of the biggest hitches at the success of marketing is the leaking bucket.

In marketing, the leaking bucket would be the situation where a marketer doesn’t know which of its marketing investment is paying back.The problem had been persisting for decades until the marketing game was all shaken up by the unique concept of performance marketing.

This concept has been brought into play even more after businesses faced unpredictable consequences of Covid-19 pandemic.In the end, all that matters is- how well your ads and marketing strategies are performing.What is Performance Marketing?Performance marketing allows marketers to select an action that they want to be performed on their marketing efforts.

The marketers then only pay for the specific action whenever it takes place.

Today, the majority of performance marketing resources are integral parts of digital marketing.Due to Covid-19, many businesses encountered losses and started looking for strategies to attain maximum outcome in less expense.

Performance marketing lays out this possibility for them.

The novel coronavirus (nCovid) has infiltrated in every business sector in India and the same goes well with the financial sectors or services.

As soon as the World Health Organization has declared this outbreak a pandemic, the investors have started pulling out their money from the markets.

The stock markets have crashed utterly through the world and central banks made off-cycle rate cuts and injected liquidity so that the economy can move in this steep situation.This pandemic has motivated businesses to change their behavior and many banking and non-banking institutions are adopting digital banking as a consequence.

The banking institutions, as well as customers, have realized how convenient it is to bank digitally and by doing this, they can easily avoid physical contact and human touching.

are offering many online loans (gold lending loans, microfinance, SME loan, etc.)

and banking facilities to their customers.

Honestly, the engagement is more with video content than with other content.

People prefer videos and want to see more of it.This has become essential for every individual and platform.

Brands use video marketing to attain the presence that they want.

Trust me, video marketing definitely will help you in increasing your engagement level.

With video, it is just easy to put out your story there.

But how exactly do we do that?More click Here: