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Slangbusters Studio
Slangbusters is a branding studio focused on creating timeless brands through clear communication.
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Slangbusters Studio 2020-02-28
img

So let’s begin.You have a superpowerWhat are you?

Or a social enterprise creating business opportunities with a cause?

It also consists of the assembly that supports your cause.

The protest aimed to stop the valley from being flooded by polluted water from a hydroelectric project.

Your purpose of educating underprivileged children, or empowering a community of grassroots women is going to remain just the same.When vision is strong, unified and singular, it only needs an audience to support it.

The requisite lies in building a perception that people resonate with, feel and would want to help.Imagine you sent an email to your donor list with a payment link and asking them to support your objective.

collect
0
Slangbusters Studio 2019-12-26
img

From an arbitrary phenomenon to a corporate strategy- redefining the concept that remains exclusive of creative innovation.

Jugaad is something that has brought the corporate world to look into the Indian art of getting things done- bringing results in the simplest possible manner, with diminished use of resources.

Ironically, perfecting jugaad has become the need of the hour.

collect
0
Slangbusters Studio 2019-11-29
img

This blog is for the millennials for whom adulthood is just better brokehood, capitalism has taken a toll on you.

It has not only changed the way we earn and spend money but wants us to spend every rupee in our banks- sometimes even before we earn it.

Capitalism serves us a biryani even before we are able to count the chickens before they hatch.

Read the piece to know how to plan better, and not count chickens. 

collect
0
Slangbusters Studio 2019-10-24
img

Why does a light bulb illuminate every time you have an idea?

How did such semiotics come into existence and has penetrated the culture?

Do we need to rebrand this concept?

Just like brands need rebranding, concepts too could go outdated, demanding re-ideation.

Did you know, Edison is the reason we have such a common reference that we see in cartoons, comics, and IRL.

In this piece, we talk about how and why we think outside the ‘bulb’.

collect
0
Slangbusters Studio 2020-02-14
img

Slangbusters is a branding studio focused on creating timeless brands through clear communication.

We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business.

We help you identify and create your tribe.

We assist your business or organization to connect with them at a deeper, emotional level.

collect
0
Slangbusters Studio 2019-12-19
img

Reading is a basic skill that everyone who goes to school acquires.

Then why are some people able to extract more from the same book that others can also read?

The answer lies in mindful reading.

This piece has knowledge about why you might not like reading, how to start and cultivate a habit.

Maybe you want to start mindful reading with this piece itself?

collect
0
Slangbusters Studio 2019-11-15
img

Millennials are known to rebel against the plan and seizing the day, come what may.

A disclaimer of understanding before you read on: This is a suggestive piece and not the ten commandments written in stone.

You are an adult responsible for your own tasks and this is your first step towards a system that helps you keep on track.

Rules are meant to be broken, provided you know them in the first place.

collect
0
Slangbusters Studio 2019-10-21
img

MSME is an abbreviation for businesses that fall under Micro, Small and Medium Enterprises category.

There are businesses that get a big kickstart and still do not believe in the power of branding whereas there are small businesses that prioritize branding from the get-go.

In small businesses, the owner becomes the brand manager too, making all the crucial decisions.

As much as research proves that there is little or no consideration given to brand management in small businesses, it is also proven how it becomes even more important for MSMEs because of its potential.

At the core, most of the large corporations are built on formal structures with adequate resources, efficiency, and expertise with a long term approach to planning business functions whereas MSMEs are built in a varied manner based on informal structures, short term planning, and limited financial resources.

They Jugaad their way into existence with creative solutions to make for the lack that large businesses have.

collect
0
Slangbusters Studio 2020-01-07
img
No, our writer does not eavesdrop. But it usually from stories that we learn the most and we learn the best. The writer had a little conversation in his own mind taking into consideration two entrepreneurs and some issues that we, as a branding studio have seen among business novices. Read on, maybe you’ll find answers in other’s problems.  
collect
0
Slangbusters Studio 2019-12-13
img

It is important to get the ‘right’ investor because you don’t just need a capital source but an investor who is able to contribute a lot more than their dollars.

And if not, then you should consider rejecting the idea before you reject the investor.

The Apple story you have not heard

It is 1971 and Bill Fernandez introduces Steve Jobs and Steve Wozniak.

Jobs came in touch with Paul Terell, the owner at The Byte Shop and they were successfully able to convince Terell to sell something that not only seemed impossible at that time but also, had no prototype to examine.

Jobs was able to finance a potential multi-million-dollar company without selling any share or stock of the company, on a concept as simple as credit and a lot of focused hard work.

collect
0
Slangbusters Studio 2019-11-07
img

 Call it a brand design agency or a branding studio, in the core, Slangbusters is dedicated exclusively to branding service.

Build a timeless brand at our design agency.

collect
0
Slangbusters Studio 2019-10-16
img

Selling the Brand and Brand Impact

There would be thirty different definitions of branding and even more so when it comes to the concept of brand impact.

When people seldom confuse marketing and branding, they forget about the standard business practice to have separate departments for marketing, branding, and sales.

The friction between the three either results in a creative conflict, or a never-ending blame game.

We did a small survey with ~110 randomly chosen people and asked them what aspects they would consider before buying something as small as a bar of chocolate when they had a craving.

The type of chocolate (dark, milk, nutty, wafer, etc)

collect
0
Slangbusters Studio 2020-01-01
img
Learn how good packaging influences sales and why it needs to be moved up in the hierarchy of aspects that ensures the success of a new product launch. There are many aspects of how designers conduct packaging design. This piece will talk about the why and how of good packaging design. Because packaging is to the product what branding is to the idea.
collect
0
Slangbusters Studio 2019-12-09
img

A blog as random as the Blah Blah Blah day.

Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah

Nigel Tomm's Book titled The Blah Story is one of the biggest novels in the world with 23 volumes; 11,338,105 words; 61,745,771 characters (including spaces); and a total of staggering (blah blah) 17,868 pages.

Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah

Used to substitute for actual words in contexts where they are felt to be too tedious or lengthy to give in full.

Special words or expressions used by a profession or group that are difficult for others to understand.

collect
0
Slangbusters Studio 2019-11-07
img

Ideas are dime a dozen.

But they need polishing as diamonds do because the good ones are rare.

An idea could be a bolt out of the blue from subconscious ideation or it could be a deliberate 77th draft and the idea bloomed into existence.

In either case, an idea is a process, cultivation of thought, or even a revolution in some cases.

Then how do you polish an idea before implementing it?

All answers in this blog.

collect
0
Slangbusters Studio 2019-10-11
img

Have you ever wondered why you say “bring me a coke, will you?” instead of “Bring me an aerated soft drink on your way back” or saying “use a sellotape for that one” instead of just saying, “use a tape for that one” or why was the pug known as the Vodafone dog before people knew the real breed name?

Although it wouldn’t make sense if someone said, “why are you asking me, just Internet Explorer it” or “Bring me my Navneet” (unless you’re in a Punjabi film with a character named Navneet, set in the times when people used Internet Explorer.

Language has many characteristics itself, and one of them is its dynamic.

Words like ‘xeroxing,’ and ‘googling,’ indicate actions, hence are now verbs while brands like ‘Thermos,’ ‘Tabasco,’ and ‘Fevicol’ have replaced the name of the products they’re named for, becoming nouns.

Some brands were so strong that they have now surpassed their brand name because they make much more sense otherwise like ‘dumpster.’ The etymology of this word seems like ‘-ster’ was added to the use of the product, which is to dump garbage but the origin of the word goes back to when it was called the Dempster-Dumpster named after its founders, the Dempster brothers.

David Placek, the founder of Lexicon Branding, gives three rules to a good brand name:

collect
0
Slangbusters Studio 2020-02-28
img

So let’s begin.You have a superpowerWhat are you?

Or a social enterprise creating business opportunities with a cause?

It also consists of the assembly that supports your cause.

The protest aimed to stop the valley from being flooded by polluted water from a hydroelectric project.

Your purpose of educating underprivileged children, or empowering a community of grassroots women is going to remain just the same.When vision is strong, unified and singular, it only needs an audience to support it.

The requisite lies in building a perception that people resonate with, feel and would want to help.Imagine you sent an email to your donor list with a payment link and asking them to support your objective.

Slangbusters Studio 2020-01-07
img
No, our writer does not eavesdrop. But it usually from stories that we learn the most and we learn the best. The writer had a little conversation in his own mind taking into consideration two entrepreneurs and some issues that we, as a branding studio have seen among business novices. Read on, maybe you’ll find answers in other’s problems.  
Slangbusters Studio 2019-12-26
img

From an arbitrary phenomenon to a corporate strategy- redefining the concept that remains exclusive of creative innovation.

Jugaad is something that has brought the corporate world to look into the Indian art of getting things done- bringing results in the simplest possible manner, with diminished use of resources.

Ironically, perfecting jugaad has become the need of the hour.

Slangbusters Studio 2019-12-13
img

It is important to get the ‘right’ investor because you don’t just need a capital source but an investor who is able to contribute a lot more than their dollars.

And if not, then you should consider rejecting the idea before you reject the investor.

The Apple story you have not heard

It is 1971 and Bill Fernandez introduces Steve Jobs and Steve Wozniak.

Jobs came in touch with Paul Terell, the owner at The Byte Shop and they were successfully able to convince Terell to sell something that not only seemed impossible at that time but also, had no prototype to examine.

Jobs was able to finance a potential multi-million-dollar company without selling any share or stock of the company, on a concept as simple as credit and a lot of focused hard work.

Slangbusters Studio 2019-11-29
img

This blog is for the millennials for whom adulthood is just better brokehood, capitalism has taken a toll on you.

It has not only changed the way we earn and spend money but wants us to spend every rupee in our banks- sometimes even before we earn it.

Capitalism serves us a biryani even before we are able to count the chickens before they hatch.

Read the piece to know how to plan better, and not count chickens. 

Slangbusters Studio 2019-11-07
img

 Call it a brand design agency or a branding studio, in the core, Slangbusters is dedicated exclusively to branding service.

Build a timeless brand at our design agency.

Slangbusters Studio 2019-10-24
img

Why does a light bulb illuminate every time you have an idea?

How did such semiotics come into existence and has penetrated the culture?

Do we need to rebrand this concept?

Just like brands need rebranding, concepts too could go outdated, demanding re-ideation.

Did you know, Edison is the reason we have such a common reference that we see in cartoons, comics, and IRL.

In this piece, we talk about how and why we think outside the ‘bulb’.

Slangbusters Studio 2019-10-16
img

Selling the Brand and Brand Impact

There would be thirty different definitions of branding and even more so when it comes to the concept of brand impact.

When people seldom confuse marketing and branding, they forget about the standard business practice to have separate departments for marketing, branding, and sales.

The friction between the three either results in a creative conflict, or a never-ending blame game.

We did a small survey with ~110 randomly chosen people and asked them what aspects they would consider before buying something as small as a bar of chocolate when they had a craving.

The type of chocolate (dark, milk, nutty, wafer, etc)

Slangbusters Studio 2020-02-14
img

Slangbusters is a branding studio focused on creating timeless brands through clear communication.

We are here to create timeless brands, by making it easy for you to understand the process of branding so that you can be an integral part of branding your own business.

We help you identify and create your tribe.

We assist your business or organization to connect with them at a deeper, emotional level.

Slangbusters Studio 2020-01-01
img
Learn how good packaging influences sales and why it needs to be moved up in the hierarchy of aspects that ensures the success of a new product launch. There are many aspects of how designers conduct packaging design. This piece will talk about the why and how of good packaging design. Because packaging is to the product what branding is to the idea.
Slangbusters Studio 2019-12-19
img

Reading is a basic skill that everyone who goes to school acquires.

Then why are some people able to extract more from the same book that others can also read?

The answer lies in mindful reading.

This piece has knowledge about why you might not like reading, how to start and cultivate a habit.

Maybe you want to start mindful reading with this piece itself?

Slangbusters Studio 2019-12-09
img

A blog as random as the Blah Blah Blah day.

Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah

Nigel Tomm's Book titled The Blah Story is one of the biggest novels in the world with 23 volumes; 11,338,105 words; 61,745,771 characters (including spaces); and a total of staggering (blah blah) 17,868 pages.

Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah

Used to substitute for actual words in contexts where they are felt to be too tedious or lengthy to give in full.

Special words or expressions used by a profession or group that are difficult for others to understand.

Slangbusters Studio 2019-11-15
img

Millennials are known to rebel against the plan and seizing the day, come what may.

A disclaimer of understanding before you read on: This is a suggestive piece and not the ten commandments written in stone.

You are an adult responsible for your own tasks and this is your first step towards a system that helps you keep on track.

Rules are meant to be broken, provided you know them in the first place.

Slangbusters Studio 2019-11-07
img

Ideas are dime a dozen.

But they need polishing as diamonds do because the good ones are rare.

An idea could be a bolt out of the blue from subconscious ideation or it could be a deliberate 77th draft and the idea bloomed into existence.

In either case, an idea is a process, cultivation of thought, or even a revolution in some cases.

Then how do you polish an idea before implementing it?

All answers in this blog.

Slangbusters Studio 2019-10-21
img

MSME is an abbreviation for businesses that fall under Micro, Small and Medium Enterprises category.

There are businesses that get a big kickstart and still do not believe in the power of branding whereas there are small businesses that prioritize branding from the get-go.

In small businesses, the owner becomes the brand manager too, making all the crucial decisions.

As much as research proves that there is little or no consideration given to brand management in small businesses, it is also proven how it becomes even more important for MSMEs because of its potential.

At the core, most of the large corporations are built on formal structures with adequate resources, efficiency, and expertise with a long term approach to planning business functions whereas MSMEs are built in a varied manner based on informal structures, short term planning, and limited financial resources.

They Jugaad their way into existence with creative solutions to make for the lack that large businesses have.

Slangbusters Studio 2019-10-11
img

Have you ever wondered why you say “bring me a coke, will you?” instead of “Bring me an aerated soft drink on your way back” or saying “use a sellotape for that one” instead of just saying, “use a tape for that one” or why was the pug known as the Vodafone dog before people knew the real breed name?

Although it wouldn’t make sense if someone said, “why are you asking me, just Internet Explorer it” or “Bring me my Navneet” (unless you’re in a Punjabi film with a character named Navneet, set in the times when people used Internet Explorer.

Language has many characteristics itself, and one of them is its dynamic.

Words like ‘xeroxing,’ and ‘googling,’ indicate actions, hence are now verbs while brands like ‘Thermos,’ ‘Tabasco,’ and ‘Fevicol’ have replaced the name of the products they’re named for, becoming nouns.

Some brands were so strong that they have now surpassed their brand name because they make much more sense otherwise like ‘dumpster.’ The etymology of this word seems like ‘-ster’ was added to the use of the product, which is to dump garbage but the origin of the word goes back to when it was called the Dempster-Dumpster named after its founders, the Dempster brothers.

David Placek, the founder of Lexicon Branding, gives three rules to a good brand name: