The Plight of Public RelationsIt is a pity that even routine work like making an activity and reporting chart can be projected as the development of a process and a system.

The fact that such a thing is also being highlighted through media coverage reflects the shallowness of the prosaic ideas that the public relations (PR) industry has been churning out of lately.

Perhaps, this is a logical effect of the long hibernation that the PR industry underwent when it started limiting itself largely to media relations.The prevailing rot in the field of public relations is the culmination of a much deeper malaise that the industry has encountered following the waning of the magic of 'wide smiles, mighty mouths and shoe shine' on the corporates.

These corporates are now increasingly demanding value added work, which goes much beyond column centimeter coverage.

It is this demand that has put the PR industry in state of flux - at least in India.Since the days of Ivy Lee, considered the father of public relations, the industry seems to have made no significant strides to enrich the core of its discipline.

After missing out on the worldwide strategic management movement of the 1960s, the industry could not recover completely from the hang up with which it emerged - that of being a peripheral activity and that of never occupying a pride of place on the top agenda of management.

Founded in 2010, Orion Digital is a full-service specialist Digital Marketing and ORM (Online Reputation Management) agency.

From building communities to engaging target audiences real-time through conversation based communications.

Orion Digital offers unique experience and expertise by blending in-house expertise in technology, strategic thinking and creative communications.

Orion Digital services encompass integrated approach for all online campaigns which help clients build businesses, protect reputation and reinforce equity.WHO WE AREWe are a team that believes together everyone achieves more.

We are highly motivated, passionate and strategic-thinking team of digital marketing experts who understand the complexities of digital marketing industry.

for us digital marketing is a way of life.WHAT WE DOOrion Digital is a leading digital marketing agency in India, headquartered in Mumbai.

Orion Digital is a leading digital marketing agency in India, headquartered in Mumbai.

We are a fully managed digital agency that formulates effective digital strategies for businesses.

With over 10 years of experience, we have built digital marketing opportunities and branding solutions for our esteemed clients.

With pan-India presence, our offices are located in Delhi, NCR, Hyderabad, Bangalore and Kolkata.Today, with users scanning the cyberspace about customer feedback on products and companies, it is of utmost importance that your reputation stays unscathed online.

We make sure that our online reputation management fends off any negative comments or complaints against your company/brand.

Our online filtering process and search engine monitoring pushes down any negativity and revents the loss of business ensuring ongoing success for you and your company.Know us more at: https://www.oriondigital.in

Helping brands to achieve Digital Success.Digital Marketing is a marketing agency that is done with the help of electronic gadgets such as computers, laptops, mobiles, tablets TV.

This game consoles to engage with stakeholders.

We provide holistic digital solutions to ensure the brand gets maximum digital presence to reach out to their target audience.Enhancing a brand's online media will include handling social media, building and maintaining search engine presence and enhancing the brand image with online reputation management.

With the help of search engine marketing, influencer outreach and content marketing, the brand can benefit for a long time online media success.MONITORGet experts to keep track of your social accounts and monitor your activity on a daily basis with a dedicated response strategy.ELEVATEElevating the overall reach and connecting with the target audience with creatives based on the planned activities.Know us more at: https://www.oriondigital.in/

The Plight of Public RelationsIt is a pity that even routine work like making an activity and reporting chart can be projected as the development of a process and a system.

The fact that such a thing is also being highlighted through media coverage reflects the shallowness of the prosaic ideas that the public relations (PR) industry has been churning out of lately.

Perhaps, this is a logical effect of the long hibernation that the PR industry underwent when it started limiting itself largely to media relations.The prevailing rot in the field of public relations is the culmination of a much deeper malaise that the industry has encountered following the waning of the magic of 'wide smiles, mighty mouths and shoe shine' on the corporates.

These corporates are now increasingly demanding value added work, which goes much beyond column centimeter coverage.

It is this demand that has put the PR industry in state of flux - at least in India.Since the days of Ivy Lee, considered the father of public relations, the industry seems to have made no significant strides to enrich the core of its discipline.

After missing out on the worldwide strategic management movement of the 1960s, the industry could not recover completely from the hang up with which it emerged - that of being a peripheral activity and that of never occupying a pride of place on the top agenda of management.

Orion Digital is a leading digital marketing agency in India, headquartered in Mumbai.

We are a fully managed digital agency that formulates effective digital strategies for businesses.

With over 10 years of experience, we have built digital marketing opportunities and branding solutions for our esteemed clients.

With pan-India presence, our offices are located in Delhi, NCR, Hyderabad, Bangalore and Kolkata.Today, with users scanning the cyberspace about customer feedback on products and companies, it is of utmost importance that your reputation stays unscathed online.

We make sure that our online reputation management fends off any negative comments or complaints against your company/brand.

Our online filtering process and search engine monitoring pushes down any negativity and revents the loss of business ensuring ongoing success for you and your company.Know us more at: https://www.oriondigital.in

Known for its unique “Style of PR”, Orion PR & Digital Pvt.

Ltd (popularly known as Orion PR) is a leading PR Communications agency in India bringing a refreshingly different approach that yields results.Founded in mid-2004, Orion PR has serviced over 500 clients in a little over a decade from across all major sectors.With a pan-India presence and offices at Mumbai, Delhi, Bangalore, Hyderabad and Kolkata and over 150 associates across the country, Orion PR brings in multi-functional and multi-location approach to its PR campaigns for clients.Know us more at: https://www.orionpr.in/

Topics Covered under the Oriel’s Crisis ManagementAnticipation and preparation.Simulation of unexpected crisis.Identifying sources of crisis.Pre-emptive and response strategy.Understanding wet-blanketing.Identifying communication priorities in managing a crisis situation.Key initiatives to convey the right message.Communicating key messages in concise and effective manner.Developing and managing effective internal communications.Plugging negative communication leakages.Managing multiple pressure points and addressing core issues.Evaluating media coverage and managing public opinion.

Know us more at: https://www.oriel.in/

Founded in 2004 by distinguished Communications Professionals, Oriel provides cutting-edge Media Training that helps leaders, from across functions and sectors, in presenting their cases and leveraging media platforms for building equity for themselves and organizations they represent.Our team of experienced trainers has enabled a large number of clients representing - MNCs, Indian Corporate, NGOs and Individual professionals - through customized Media Training Program, Crisis Management Training, Presentation Skills Development, Corporate Grooming and Employee Communications Consultancy.Oriel also advises organizations on Internal / Employee Communications, Social Media, Internal / Employee Events and Pre-Placement Communications Program.

Our programs have enabled a large number of corporate in building values and bringing harmony and productivity to operations while projecting a professional image to the world outside.Distinguished by coaching methodologies that bring about a quick enablement, our Media Training Program and Crisis Management Training are typically targeted at senior functionaries responsible for representing their organizations in general public domains and professional bodies.

Our Presentation Skills and Corporate Grooming programs are targeted at front-line managers, especially in Service Industry.

In addition, we also have 'BONDING' an exclusive training program for the health-care delivery industry which helps in promoting a positive patient relationship.For more info about Oriel Please Visit: https://www.oriel.in/

Topics Covered under the Oriel’s Crisis ManagementAnticipation and preparation.Simulation of unexpected crisis.Identifying sources of crisis.Pre-emptive and response strategy.Understanding wet-blanketing.Identifying communication priorities in managing a crisis situation.Key initiatives to convey the right message.Communicating key messages in concise and effective manner.Developing and managing effective internal communications.Plugging negative communication leakages.Managing multiple pressure points and addressing core issues.Evaluating media coverage and managing public opinion.

Know us more at: https://www.oriel.in/

Orion PR is a full-service Indian PR Agency backed by rich experience in all aspects Corporate Communications, Media Mobilization, Public Affairs, Crisis Management, Brand PR and other important tools of PR Communiqué.

In fact, our hallmark lies in our abilities to integrate all these specialties on a single platform and mount integrated campaigns for our clients.

Orion PR is driven by its core values - the 4Cs: Competency, Communication, Consistency and Commitment.Know us more at: https://www.orionpr.in/