At Google Cloud Next, Google Cloud announced it will work with customers like Goldman Sachs, Deutsche Bank, Verizon, Fox Sports, and the French auto company Renault.
Previously, Google Cloud had said it would triple its salesforce over the next few years.
Google Cloud CEO Thomas Kurian had said that it plans to specialize in going after customers in specific verticals like finance and telecommunications.
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When Google Cloud CEO Thomas Kurian took over the company, he made it clear that one of its goals would be to go after customers in specific verticals like finance, telecommunications, and more.
And previously, Google Cloud announced plans to triple its salesforce over the next few years, including hiring salespeople specializing in specific industries.
Now, Google Cloud is making headway on this front, attracting customers in more traditional industries. At its virtual Google Cloud Next conference, the company announced partnerships with Goldman Sachs, Deutsche Bank, Verizon, Fox Sports, and the French auto company Renault.
A big part of this was introducing its hybrid cloud product Anthos last year, which allows customers to run their applications on both private data centers, Google Cloud, and even other clouds like AWS. For industries like finance and government, having that option is crucial because of current regulations on how sensitive data can be stored.
Google Cloud announced on July 7 that it will sign a multi-year contract with Deutsche Bank to move its services to the cloud. Google has also nabbed Goldman Sachs as a customer and while the details are thin on what the two are working on, the company was featured in Kurian's keynote on Tuesday. Similarly, Google had already been making moves in the finance sector by working with KeyBank to use its product Anthos.
Read more: 195-year-old KeyBank explains how a partnership with Google Cloud is helping it build software faster and even take better advantage of Microsoft's and Amazon's clouds too
"We have hybrid and multi-cloud support across the board with our customers," Kirsten Kliphouse, president of North America at Google Cloud, said in a press call. "We don't want them to be locked into one cloud provider, and they're looking to Google to make sure that they don't do that."
More customer wins for Google Cloud
Previously, Google Cloud had said that its next big focus would be to go after the telecommunications market. On Monday, it announced a partnership with Verizon to use its Contact Center AI product, which provides support to customers using conversational AI tools and analyzes customer service interactions so that they can be improved.
Outside of Telecom, Google Cloud also announced a partnership with Renault and Fox Sports to use its artificial intelligence products. For example, these services will help Renault with its supply chain operations and Fox Sports with labeling and storing video content.
Already, Google Cloud had been boasting of its large enterprise customers, such working with the retailer Lowe's, particularly during the coronavirus pandemic when traffic is going up for the e-commerce business, and a 10-year partnership with the travel technology company Sabre to automate its flight reservation systems. It says other retail customers include Target and eBay.
At its last earnings call in late April, Google Cloud announced that it generated $2.8 billion in revenue this past quarter, up 52% from the year before.
Although Google's advertising business had taken a hit during the coronavirus pandemic and Google Cloud was facing delays in building data centers and closing large deals, analysts called Google Cloud one of the company's "bright spots."
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