With the technological advancements and high proliferation of mobile devices, the enterprise mobility solution has become a bread and butter for all types of the businesses, be it a small, mid,or large-sized for streamlining work processes, increasing productivity, improving efficiency, empowering the resources and augmenting the growth with outstanding ROI.
The technology collects and organizes the unstructured data that’s of no use to the enterprises, and derive the valuable insights out of the data that’s in big volume, huge variety, great veracity and coming at high velocity.
The technology makes the dark data a goldmine for the businesses which otherwise stay lurking in the dark garden.
When the businesses can track the performance in the real-time, the right decisions can be taken at the right time, which pays off to the businesses in the long term.
For instance, the business can review the money spent on Facebook ads and Instagram ads are generating more dollars than spending or don’t bring conversion as expected with big data analytics.This enables the businesses to take the timely decision to invest in the strategy that helps them achieve the best results, else they keep on reinventing the wheel and wasting the dollars, and also regret at the end for getting nothing appreciable in return.
With big data analytics, the resources can be invested in the right places to create the solutions for the undetected problems and performance breakdowns that in turn, improve the business performance.
The valuable information has helped the businesses take the real-time decision, but not able to unveil the hidden potential of the data that’s concealed under many layers.
It’s due to the inbuilt algorithms that follow the same logic repetitively, and thereby finding something amazing or unexpected is implausible.
It indicates the convergence of AI and big data leads to rapid evolution and the businesses can move faster, experiment more, learn from the failure quickly and reiterate in a couple of hours.
Post-marketing, the anomaly detection- the AI technology helps in discovering the items or events that do not conform to the expected pattern, which illustrates the loophole in the strategy that has not brought the results as anticipated.
Learn more: social media marketing adding new dimensions to modern age businesses
The artificial intelligence also lends a hand to the businesses in predicting the upcoming issues in the future with a pattern recognition algorithm.
Big Data Analytics is changing the way businesses work by using predictive analysis which helps to gather insights related to improving ROI and provide seamless solutions.According to research, it is found that about 1.7 megabytes of data will be generated every second, and there will be 3.5 billion search queries on Google every day by 2020.
The humongous data is a clear indicator of the importance of better opportunities that businesses will get with Big Data.
Also, companies are expected to spend over 57 billion dollars this year for Big Data to become more competent in their craft and stay ahead of the competition.A brief history of Big DataWhile the term ‘Big Data’ seems to be relatively accurate in the business scenario, the concept of collecting data in large numbers started years ago.
In the early 2000s, industry analyst Doug Laney coined Big Data as the collection of three different things.Variety: For businesses working in different domains, data can come in various forms from various sources.
Previously there were only databases and spreadsheets that were considered as data sources, whereas emails, videos, and monitoring devices form the new age data sources.Volume: As business organizations have data coming from a variety of sources, the storage of data in a synchronized manner can be a problem.
The tools will identify effective manners in which the data can be stored, and businesses can have better opportunities.
It may be time for your organization to consider new Information Technology alternatives.
In such a case, either hiring an in-house IT expert or having remote IT support from a managed services provider (MSP) might prove to be better choices.
According to a survey done by Glassdoor-a website that lets employees to review companies they work or have worked for, the average cost of hiring a regular onsite IT personnel is $45,000 per annum.
On top of this, you will have to pay for employee perks and shell out money for their development and training.
Even if you hire the best IT expert in town, he or she would still have limited expertise in certain areas.
Thus, you need IT support that has both- breadth of experience and the depth of knowledge to address all your IT concerns.
The exponential growth of global data that started a decade ago is not going to show any signs of slowing down anytime soon.
Instead of slowing down, it gets increased further through the internet, media files, text messages, social networks, and online searches.
The IoT sensors and devices further add to this share of data, making the Future of Big data something to look forward to.With the world being powered by big data right now, it is making the companies more reliant on the Big Data Experts, with the ability to make the best use of the potential of data processing.With the data volumes reaching unforeseen heights, what does the Future of Big data look like?
Read on to know what Way2Smile's experts have to say about the Future predictions of Big Data.Learn more at Big Data Predictions for 2020-2025.
