Search engine optimization is not just limited to search engines. Optimization is an integral part of your marketing spectrum. This applies to your apps also. App Store Optimization or ASO is one aspect app marketers should focus on. The first place to start is the Google Play Store, where Android users install apps.
It is not mandatory to have an app in order to perform Google Play Store Optimization.
Yes, you read that right. Take a minute and search for your brand in the Play Store, regardless of the fact if you have an app or not. Chances are, others may have made apps using your brand name as a promotional tactic. This can also bring up competitors in your niche.
And, this is a major part after you have been through Android apps development services and process. Your work does not end there. In comes the second major part of your product life-cycle.
For example, the store L.L.Bean has an app swindler who created a game with the brand’s name as the title.
Optimization in Google Play Store
When we talk about searching in the app store, the title of the app and the description, along with the app publisher’s name, are the only searchable elements on the page. These are the only available keywords.
You should not forget to include your most important keyword in the app’s name since the title itself is the name of the application. You cannot name your app solely after your brand.
The name of the app should fit within 50 characters, including spaces.
Moving on to the Play Store’s description, this part is relatively easier since it allows more character which is close to 4,000. Make sure that your description contains relevant and popular keywords describing the purpose and function of the app.
You need to ensure that you place the most popular keywords that describe your core value proposition up front. There are impatient app searchers out there and they may only read a few lines before making a decision.
One downside is that Google does not offer a tool that allows us to see what people search for on the Play Store. Hence, you can use a tool like, Google Keyword Planner in order to generate the short list of phrases you would include in those 4,000 characters.
Google Play Store works on the core elements of quality and authority. A word in the market also goes that the number of installs and reviews impacts the Play Store search. Now this may seem like a catch-22, so how can an app acquire more installs and reviews without first being found?
The answer lies in starting small with less competitive keywords. Once you collect the initial amount of installs and reviews, you can then gradually increase the popularity of the keywords you’re targeting. Remember, this is also a large part of SEO, hence it is not a one-time effort. It will take time and patience to bring the app to the top of the rankings heap.
Google Web Search Optimization
Talking about web search, it has the same textual needs as the Play Store and the same keyword research applies. So, optimizing the app’s name and description are key to better rankings in web search.
You can also have a link from your ecommerce site to your app listing on the Play Store, this can be highly beneficial. Keep this link in the footer of your site, right next to the links to Facebook, Twitter, and other social profiles.
You may want to consider where you want your users to land when they find your app in web search results. Would you want them to land on a page on your ecommerce website describing your app, or on your app page in the Google Play Store from where they download the app?
Conclusion
In the times we live today, a product or a service has practically countless number ways to market itself. If done right, marketing and optimization can go a long way for the product. A well-planned optimization strategy is the one which you plan well before you even contact an Android app development firm. When the app is in the conceptualization phase, knowing your target audience and engineering your app strategy in accordance with future optimization, can largely benefit to its popularity.
News about seriousness of the Android app store situations and steps that Google promises to take in order to ensure that content remains safe for users.
Android Studio is a popular development software used especially for developing android applications.
It is developed by Google and available for various platforms like Windows, Linux and macOS.
In this article, We will see about how to install Android studio on Ubuntu 20.04. https://www.krizna.com/ubuntu/install-android-studio-ubuntu-20-04/
Google can follow an Android telephone as well as help discover iphone serial number check moreover.
For whatever length of time that your telephone is utilizing any Google administrations, for example, Android or Gmail, you can utilize Google to help track your telephone.For more details visit :- https://trackimei.net/blog/how-to-find-your-android-phone-with-any-device/
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Finally, in Google I/O 2019 event, the beta 3 version made available to download on an increased range of devices and beta 4 is expected to land in the coming fall.
Let’s take a sneak peek inside at the most ambitious OS, which has brought a bunch of stuff on the table to try and adopt
Dark theme is now available
The dark theme trend in Windows 10 that gets a lot of popularity is followed by MacOS and was most requested in Android.
Considering the years of demand, Google confirmed the availability of dark theme system-wide that can be easily activated through the Quick setting menu.
The dark theme turns the screen to a true black color and helps the users to save the battery life.
