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Use live chat to convert 82% of your visitors to customers

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Yorke Comm
Use live chat to convert 82% of your visitors to customers

In an increasingly digital world, your customers want answers to their queries instantly.

Adding live chat is a quick and convenient way to engage with your customers while they are on your website.

Research confirms that 82% of website visitors who are on live chat are more likely to convert to customers.

Here is how live chat can help you grow your business.

  • Both are customizable and scalable.
  • Live chat is proactively engaging and helps with targeted marketing at scale

What can you do with the database collected from live chats and chatbots?

Strengthen your inbound marketing strategy. Live chat and chatbots can give you access to insights on where your consumers are in the buyer journey. This information can help you engage your target audience irrespective of where they are in the marketing funnel.

  • Share your newsletter or content collaterals
  • Create new experiences for the visitors by sharing tailored paid ads leading to live chats
  • Showcase your products or new releases
  • Upsell current customers and time your customer’s journey with key events. For instance, share a combo offer when a customer is on your pricing page
  • Qualify your leads without wasting anytime
    • Route your leads to the right salesperson or teams
    • Follow up using the CRM

Best practices for integrating live chats into your current workflow

    • Be data driven – quantify your goals and metrics to success
    • Define your intent – analyze your buyer’s journey to increase your conversion rates
    • Set measurable goals – use A/B testing for your messages sent through emails
    • Ensure faster communication – always plan to provide an escape CTA
    • Implement new tech – integrate chatbots with your current tech tools



Using live chat for your business does more than improve your sales and revenue. It helps you create strong relationships with your customer—the vital foundation for building a successful business.

Originally published on Yorke Communications

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