Data Analytics is the way of visualizing the information with a handy set of tools, which show how things are moving along.
Understanding the big picture binds every source of information together in one beautiful knot and presents a distinct vision of past, present, and possible future.
In one way or another the big picture affects everything:
Big picture view is especially important when your company’s got more than one product, and overall analytics toolbox is scattered.
The dispersion of the analytics caused several issues:
The information about the users was inconsistent throughout the product line;
Michael Shannon
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