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The Growing Dominance of Voice Assistants Continues to Astound

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Alex Harpper
The Growing Dominance of Voice Assistants Continues to Astound

Despite the fact that voice technology has been accessible and usable for several years now within our smartphone devices, consumers never really caught on to how useful these digital assistants could be until Amazon introduced Alexa through their Echo lineup.

According to Deloitte Global, the smart speaker industry and use of digital assistants will be worth close to seven billion US dollars and will have approximately 164 million units sold this year.

Even though smart speaker sales have been largely confined to English-speaking markets, with about 95% of the sales being in the United States and the United Kingdom alone, digital voice assistants are primed to enter other non-English markets this year.

According to Deloitte Global, sales should take off in countries that speak Japanese, Spanish, French, Italian, and Chinese (Cantonese & Mandarin), as smart speakers are starting to penetrate urban consumer markets in Germany, Urban China, Australia, and the United Kingdom alongside continuous sales in Canada and the United States.

This is mainly because smart speaker technology is finally becoming more sophisticated with regards to speech recognition and build quality and the market is seeing more demands for their use in commercial enterprises like hotel chains and fast-food restaurants.

Digital voice assistants have come a long way in speech recognition accuracy and as such, we are seeing machine learning narrow down the accent gap, no longer getting befuddled when presented with a strong national accent and Google’s word error rate for English speech recognition is down almost 50% since 2016.

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Alex Harpper
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