If yes, then you must understand the pain of managing multiple social media accounts across various platforms.
Let’s say you are hosting a big event and want all your ‘live’ social media mentions or hashtags to be displayed on a big screen, yes social media aggregator tool can do this too, that too very creatively!
In this ever-changing world, if one thing remains consistent, it is none other but social media.
As we advanced ourselves into the next year, there are several areas where social media is more likely to observe interesting changes.
Some changes will surround privacy, some technological development, and some AI and Machine Learning.
Well, let’s go word by word.
In this digitally scattered world, social media aggregators are like the wooden log of hope for a drowning person in the middle of an ocean.
They update the feeds being displayed as soon as they are uploaded online.
Once the aggregators collect the social media feeds from multiple sources, they give you the power to curate, moderate, filter,customize, and manage the content before displaying them to the audience.
Social media channels are the pool of user-generated content.Users upload images, videos, texts, comments, reviews, and feedback related to various brands, their products, and services.
To start with, social media aggregators do the most basic and the most important task of aggregation by bringing content from multiple sources to a single place.
That saves you from the time-taking efforts of visiting individual websites and keeping track of the latest social content updates on each one which is a really daunting task.
We mean, it is easy if you are not expecting any fruitful results, but certainly not when you desire an influential impact on both the market and your revenue.
Yes, that’s how user-generated content works.
In fact, a survey reports that Instagram accounts that regularly run contests grow about 70% faster than the accounts that don’t.
You can share some relatable posts and can ask your followers to tag a friend and share their thoughts about it
Another fun and intimate social media marketing idea is to post behind the scenes pictures or videos of your brand.
For instance, if you are a restaurant, then you can post a video of your chef preparing some delicious food.
User Generated Content (UGC) or also known as User Created Content (UCC) is any type of content created by the users rather than the brand itself.
According to a report by Nielsen Consumer Trust Index, 92% of the customers trust the organic and the user-generated content rather than the content created by the brands itself.
UGC also helps to gain the trust of the people and establish as a powerful brand.
It helps you to build a better relationship with the people and increase your reach.
So from the above-mentioned data, you can analyze the importance of UGC in today’s world.
Rating and reviews play a vital role in today’s marketing world.
According to Statista, there are about 2.8 billion social media users worldwide with over 1.85 billion active monthly Facebook users.
And studies have shown that when you embed social media feeds on your E-Commerce website, it has an immense influence on consumers buying decisions.
The merger of firm-generated content and user-generated content on social media could be displayed together to show the presence and activities of a business on different social media platforms.
What this does is that this creates a sense among users about how you value your consumers’ voice, builds trust, positive brand image and increased interest and curiosity among the users.
Similarly, this also saves cost, time, research, and analysis investments for your business.
Use video content to your welfare
Be it connecting with friends or family, staying updated with the latest news, admiring incredible celebrity trends or exploring a brand buzzing on social media- a feature-rich smartphone loaded with Instagram is all that’s needed!
Look around, and you’ll realize many are hooked to their Instagram stories.
Well, this is what brings us to a critical question: “Should Instagram stories be your next marketing move, are they worth the time?“.
Let’s unravel the answer to this billion-dollar question together!
The Significant Drive of Instagram Stories on Digital Media
Out of the innumerable facets of digital media, social media became the “big bang” space of marketing, yielding exceptional and dramatic results in a short period.
Read More: https://www.thankscreation9.com/instagram-stories-to-be-your-next-marketing-strategy-in-2019-2020/
