May 23, 2019: The global marketing automation software market is expected to reach USD 7.63 billion by 2025, according to a new report by Grand View Research, Inc. Marketing automation software help organizations in automating repetitive and monotonous tasks, such as emails, social media, and other website functions, to save time, costs, and efforts. The technology is helpful in generating quality leads and successfully implementing marketing campaigns. It aids a marketing team in optimal usage of time and channelize its effort in working on multiple online sources.
The email marketing segment accounted for the largest market share, in the solution category, in 2015. However, the reporting & analytics segment is expected to grow at the highest CAGR of 13.3% over the forecasted period. The technology is expected to be applied in discrete manufacturing and grow at an estimated CAGR of 11.8% from 2016 to 2025.
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The manufacturing industry is benefitting from marketing automation solutions, as they help in aligning office processes (both front and back) with an ERP or CRM. North America dominated the overall market and accounted for 54% of the total market revenue in 2015, owing to the presence of a large number of leading players.
Further key findings from the report suggest:
The email marketing segment accounted for 30% of the total market share in the year 2015
In 2015, cloud deployment was the most preferred way for deploying the technology and the segment is predicted to maintain its dominance over the next nine years.
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The telecom & IT segment accounted for 23% of the total market revenue in 2015
The Asia Pacific region is expected to experience the highest growth over the forecast period, owing to the presence of emerging economies, such as India and China, which possess a large customer base. The regional market is expected to grow at a CAGR of 13.5% from 2016 to 2025.
The prominent players in the market are Act-On Software, Inc., Adobe systems, Inc., HubSpot, Inc., IBM Corporation, Salesforce.com, Inc., and Oracle, among others
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Marketing automation software systematizes marketing responsibilities, restructures marketing workflows, and assesses the consequences of marketing operations.
The software offers a centralized marketing database for all marketing-related data and communications, allowing marketers to build categorized, customized, and appropriate marketing experiences for customers or prospects.
These platforms also offer automation features across numerous facets of marketing including email, social media, lead generation, lead management, etcMarketing automation refers to automating repetitive marketing tasks to save time and get faster results.
Marketing automation attained through the combination of technology and precise marketing strategy can lead to personalized customer experience resulting in an increased number of delighted customers.
This at times results in over-investment with less effective results.
The growing need for automating repetitive marketing processes, retention of users for business growth, growing demand for tailored marketing, and better predictive lead scoring are some of the major factors likely to drive the growth of this market.Marketing Automation tool helps enterprises to handle their marketing campaigns efficiently right form content formation, content management to delivery, and lead attribution.
Market SnapshotThe global Marketing Automation Software market 2020, according to MRFR, is estimated to grow from USD 2.15 billion in 2017 to USD 35.4 billion towards the end of 2025, at a substantial CAGR of 42.54% till 2025.Market ScopeMarket Research Future (MRFR) estimates that the Marketing Automation Software Market 2020 can touch a decent valuation of USD 10,418.6 million by 2025.
The same year, the Americas noted a surge of 8% in the internet penetration, with the United States contributing close to 22 million of the total 88 million social media users in the region.
Thus, in the face of rising need to enhance the customer experience, the marketing automation software market is all set to observe rapid proliferation in the approaching years.The marketing automation software also profits from the surging adoption of digital marketing in enterprises coupled with the surge in the use of social media.
With the surge in e-commerce and social media adoption, businesses everywhere are now making sizeable investments in digital marketing to benefit from the ability to access and reach out to a wider audience base, which can mean more revenue generation in the market.A significant trend set to prevail in the marketing automation software market includes the rising focus on offering personalized content by players.
With more and more users opting for products that cater to their specific demands, the trend of high demand for personalized content can soon emerge rapidly in the marketing automation software market.Get a Free Sample @ https://www.marketresearchfuture.com/sample_request/4927Market Segmentation Deployment, application and organization size are the primary segments based on which the research on the marketing automation software market has been conducted by MRFR experts.The deployment-based market segmentation comprises on-premise as well as cloud.The main application areas of marketing automation software are e-mail marketing, campaign management, inbound marketing, social media marketing, mobile marketing, digital marketing, and others.The various sizes of the organizations that demand for marketing automation software are large enterprises along with small and medium enterprises.With respect to the vertical, the market segments covered in the report are government, retail, manufacturing, healthcare, media & entertainment, advertising, BFSI, and others.Regional OutlookThe geographical study of the marketing automation software market includes Asia Pacific (China, Japan, India, Singapore, Australia, and more), Europe (the UK, Germany, France, Spain, Italy, and more), North America (the US, Mexico and Canada), in addition to the rest of the world (the Middle East & Africa as well as South America).According to MRFR’s estimations, the largest share in the global market is owned by North America which holds a value of USD 1681.8 million.
The market benefits largely from the surging deployment of marketing automation software in various industries like retail and E-commerce, government, healthcare, media & entertainment, and others.
Global Marketing Automation Software Market is expected to reach USD 7.63 billion by 2025.
Marketing automation is termed as a software that exists with the aim of automating marketing actions.
It is a place for dealers to manage several marketing communications to advance a buyers propensity to purchase and rise alignment between marketing and sales.
Platforms like HubSpot, Eloqua, and Marketo give dealers the capacity to produce, nurture, score, and qualify leads, and drive multi touch marketing communications.
The Marketing Automation Software Market is estimated to grow at a significant CAGR over the forecast period as the scope and its applications are rising enormously across the globe.High demand to integrate marketing efforts, rising demand for digital marketing, growing acceptance of automation tools in the retail sector are documented as major factors of Marketing Automation Software Market that are estimated to enhance the growth in the years to come.
Cloud sector accounted for the substantial market share of Marketing Automation Software and is estimated to lead the overall market in the coming years.
Felton, 22 Apr 2020 – Global Marketing Automation Software Market is expected to reach USD 7.63 billion by 2025.
Marketing automation is termed as a software that exists with the aim of automating marketing actions.
It is a place for dealers to manage several marketing communications to advance a buyers propensity to purchase and rise alignment between marketing and sales.
Platforms like HubSpot, Eloqua, and Marketo give dealers the capacity to produce, nurture, score, and qualify leads, and drive multi touch marketing communications.
The Marketing Automation Software Market is estimated to grow at a significant CAGR over the forecast period as the scope and its applications are rising enormously across the globe.
High demand to integrate marketing efforts, rising demand for digital marketing, growing acceptance of automation tools in the retail sector are documented as major factors of Marketing Automation Software Market that are estimated to enhance the growth in the years to come.
