It helps in strengthening the hair from the roots and reduces hair fall as well as has anti-dandruff properties, thereby leaving hair looking healthy.
Also, high startup cost and complexity involved in the certification process can pose a major challenge to the organic hair color market.
Nevertheless, all these factors are boosting the global organic hair color market to grow at the CAGR of 12.34% during the forecast period of 2017-2023.
Increasing health consciousness has increased the demand for organic hair colors.
Due to the increasing per capita disposable income, consumers are more inclined to adopt high price products in order to obtain the better quality.
Permanent colors are available in a wide range and are usually more natural-looking than the products in the other segments.