The simple meaning of user-generated content is the content created by the users of a product or service, rather than the brand.
UGC can boost user engagement on the website and thus helps in the overall development of the website.
Once, Apple users were dissatisfied with the average camera qualities for taking pictures shot in the low lights.
Read More: User-Generated Content Marketing Insights
In 2014, Starbucks started a campaign on Twitter under the hashtag #WhiteCupContest and encouraged the customers to draw on the white cups.
Starbucks declared that the winning white cup campaign, submitted by the artist would be selected as a limited edition template of the Starbucks.
User-generated content can help you to grow your business to a new scale.
People love to see UGC as compared to any other form of content because it is real and more authentic.
So today we are going to see how you can grow your business using user-generated content on WordPress.
Read More: User-Generated Content Platforms And Beyond
Ways To Use User Generated Content On WordPress
Reviews and rating play a major role in your sales if you are offering any product or service.
UGC abbreviated for User-generated content is recently gaining immense popularity these days, reason?
It’s obvious, IT’s REAL & EVERYBODY KNOWS IT!!
So today in this short blog post I will try to compile all the benefits of user-generated content which will definitely create a buzz in your mind to try using it!
User generated content, unlike any other form of content in marketing is not made by the marketers, and are does not intend to increase sales, or brand value or brand trust or anything in favor to market the brand and this is the only reason why it is trusted by every consumer!!!
People listen what other people are saying rather than what the brand is saying, and hence using user generated content on website or events using a social wall can create your user engagement immensely!
Using User generated reviews on your website and search snippets will increase the user trust towards your website and which eventually will bring you higher search engine result page rankings.