For the regular seller, it take months for a product to display in results of Amazon’s organic search. But with best Amazon ppc strategy, pay per click (PPC) paid search ads, you can get the products in front of customers. By putting some ad spend behind your listings, you can easily get your products in the first page of search results.
Amazon PPC Ad Types
Amazon gives sellers right of entry to three different PPC advertising formats, Sponsored Brand ads, Sponsored Products, and Product Display ads.
Sponsored Product ads allow to promote discrete product listings to consumers as they shop
Sponsored Brand ads assist drive awareness for the brand by showing your brand logo with three of your products
Product Display ads aim shoppers as they are considering whether to add or not an item to the cart.
Benefits
1. Help to increase your sales- Customer come to Amazon ready and willing to make a purchase. With the advertising, you can target shoppers who are looking to purchase products and services of yours.
2. Get in front of more shoppers- Advertising can provide the brand and products with an instant boost in the visibility. Ads are more strategically displayed in visible places such as on the first page of search results or product detail pages and can easily grab shopper attention.
3. Control your costs- Only can only pay for the clicks who receive your ads. You can monitor your ad spend and performance via campaign reports, so you can easily see what’s working, and what’s not. Accordingly adjust your campaigns to increase the effectiveness of your ads.
Seller Eligibility
While the three ad formats are available, certain ad types are limited to certain sellers. Here’s a list of accessible ad plans by seller:
Third-party sellers – Sponsored Product ads
Amazon Vendors – Sponsored Brand ads, Product ads, and Product Display ads
Brand Registered sellers – Sponsored Product ads and Brand ads
Sponsored Product Ads
These ads are keyword-targeted pay-per-click ads that can be seen above and within search results on product detail pages on mobile browsers, and desktop. This ad type provides the granular control over ad targeting precision. It is a great Amazon PPC management tool for increasing your sales.
Sponsored Brand Ads
These are also keyword-targeted pay-per-click ads. They feature brand logo, a personalised headline and product listings.
Clicking on it, directs shoppers to locations or to a landing page that showcase a variety of your products.
The Amazon PPC management team support you to determine which product listings to highlight to drive customers to your landing page or amazon page.
Boost visibility and drive more sales with the best Amazon PPC expert, offering solutions tailored to your business needsAmazon is the largest ecommerce marketplace today.
Gaining a giant share in the market, it has emerged as an effective digital marketing platform with 55% of all consumers starting their product search on Amazon.
So whether you are a start-up or a well-established ecommerce business with a dedicated audience base, you cannot escape the potential of Amazon in showcasing your products and improving sales with high profitability.However, the competition is cut-throat and you simply cannot rely on organic visibility only.
You need a proficient Amazon PPC consultant who can devise a bespoke advertising strategy that can help boost discoverability of your products and maximise your sales.
DRIVE HIGH-CONVERTING TRAFFIC AND BOOST YOUR ECOMMERCE SALES WITH THE #1 AMAZON PPC MANAGEMENT AGENCY Competing and achieving success on Amazon ecommerce marketplace requires a more dedicated marketing approach than just a well-defined Search Engine Optimisation (SEO) strategy – you also need an intelligently-designed Pay-Per-Click (PPC) campaign!
Each aspect is focused on real-time data and proven practices, ensuring guaranteed results while maximising your ACoS.
If you've been running your Amazon store without any issues, you may wonder why you need to bring in extra PPC help.
In the past, Amazon resellers were hard to find, but now they're everywhere.
By the end of 2019, reseller accounts could make up a whopping 70% of all Amazon sales.
If you want your store to stand out among the rest, you're going to need professional help.
Still not sure you need the help?
The cost of keywords could skyrocket over the course of a few days, and keywords that performed well a week ago could be unpopular today.
