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Case study: A road from traditional publishing to e-commerce business

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Maxim Churilov
Case study: A road from traditional publishing to e-commerce business

When you think about a successful e-commerce business, academic publishing is hardly the first thing that comes to mind. Yet even such a niche business can benefit from digital transformation. This is the story of a company that went from traditional publishing to a modern e-commerce business.

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Maxim Churilov
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