The global sports drink market size is expected to reach USD 54.9 billion by 2025, according to a new report by Radiant Insights, Inc., expanding at a CAGR of 8.6% over the forecast period. Sports drinks contain various constituents including electrolytes, energy, and water that can be consumed by athletes before, during, or after a competition or training. Growing demand for such drinks among individuals engaged in various physical activities is one of the major factors driving the market. In addition, rising health awareness among the younger population is expected to fuel the market growth.
Rising consumer preference for sports beverages over sodas and other carbonated drinks owing to their respective association with sports and fitness activities. Despite the fact that these beverages were originally made for athletes and sportspersons, they have gained popularity among the common population as anytime drinks or energy drinks, especially among the teenagers and younger adults.
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Taking up the opportunity of the popularity of sports beverages among teenagers and adults, manufacturers across the world are targeting these age groups. They are focusing on innovation of new flavors and addition of value to their products by including more health benefits, in order to widen their product portfolio. Furthermore, increase in the number of health clubs and fitness centers are expected to propel the growth of the target market.
In terms of revenue, North America held the largest market share of 30.5% in 2018, owing to growing trend of athleticism and rising concerns over health. Countries in Asia Pacific such as China, India, and Japan are anticipated to hold huge potential for the market growth, considering the presence of a large young population. European countries such as Germany are considered to be the major markets for sports drinks.
Consumer preference for organic and natural products owing to lesser side effects associated with them, is anticipated to have a negative impact on the market growth. Nonetheless, rising demand for these energy beverages with natural ingredients, such as natural sweeteners, is expected to bring up the sales of the market.
Evolution of the retails including supermarkets and hypermarkets, in addition to growing trend of online shopping and booming food and beverage industry, is expected to positively impact the market growth. Among all the distribution channels, retail and supermarkets account for a prominent share in the market due to rising convenience and growing demand for bulk purchases among consumers.
Further key findings from the study suggest:
• The hypertonic product segment is projected to expand at a CAGR of 8.8% over the forecast period. The isotonic segment dominated the market with a share of 39.5% in 2018
• North America dominated the global sports drink market in 2018, accounting for 30.5% share of the overall revenue. This trend is projected to continue over the next few years
• Countries such as Germany are considered to be the major markets for sports drinks, due to high disposable income of the consumers, followed by India, China, and Japan
• The industry is highly competitive due to presence of the main players including PepsiCo, Coca-Cola, Sportade, Pocari, 100Plus, and Lucozade
• Various manufacturers are focusing on new product launches, capacity expansion, and product portfolio extension to estimate existing and future demand patterns from upcoming application segments.
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Table of Contents
Chapter 1. Methodology and Scope
1.1. Market Segmentation & Scope
1.2. Market Definition
1.3. Information Procurement
1.3.1. Purchased Database
1.3.2. GVR's Internal Database
1.3.3. Secondary Sources & Third-Party Perspectives
1.3.4. Primary Research
1.4. Information Analysis
1.4.1. Data Analysis Models
1.5. Market Formulation & Data Visualization
1.6. Data Validation & Publishing
Chapter 2. Executive Summary
2.1. Market Outlook
2.2. Segmental Outlook
2.3. Competitive Insights
Chapter 3. Sports Drink Market Variables, Trends & Scope
3.1. Market Introduction
3.2. Penetration & Growth Prospect Mapping
3.3. Industry Value Chain Analysis
3.3.1. Sales/Retail Channel Analysis
3.3.2. Profit Margin Analysis
3.4. Market Dynamics
3.4.1. Market Driver Analysis
3.4.2. Market Restraint Analysis
3.4.3. Industry Challenges
3.4.4. Industry Opportunities
3.5. Business Environment Analysis
3.5.1. Industry Analysis - Porter's
3.5.1.1. Supplier Power
3.5.1.2. Buyer Power
3.5.1.3. Substitution Threat
3.5.1.4. Threat from New Entrant
3.5.1.5. Competitive Rivalry
3.6. Roadmap of Sports Drink Market
3.7. Market Entry Strategies
Chapter 4. Consumer Behavior Analysis
4.1. Consumer Trends and Preferences
4.2. Factors Affecting Buying Decision
4.3. Consumer Product Adoption
4.4. Observations & Recommendations
Chapter 5. Sports Drink Market: Product Estimates & Trend Analysis
5.1. Product Movement Analysis & Market Share, 2018 & 2025
5.2. Hypotonic
5.2.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
5.3. Hypertonic
5.3.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
5.4. Isotonic
5.4.1. Market estimates and forecast, 2015 - 2025 (USD Billion)
…
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The global sports drinks market is fragmented in nature.
Due to new players' entry into the worldwide market, it is expected to witness increased competition in the coming years.
Manufacturers focus on product innovation and strong marketing and distribution strategies to meet the increasing demand from consumers across the globe, thereby leading to the market's overall growth.
Abbott Nutrition, Atkins Nutritional Inc., Glanbia Plc, GNC Holdings Inc., Herbalife International Inc., Post Holdings Inc., Reliv International Inc., Rockstar Inc, Coca-Cola Company, The Gatorade Company Inc.full report- https://industryprobe.com/industry-analysis/Sport-Drink-Market
Global Sports Drink Market is valued at USD 23.13 Billion in 2019 and expected to reach USD 31.90 Billion by 2026 with the CAGR of 4.7% over the forecast period.The Global Sports Drink Market is projected to witness significant growth over the forecast period due to its use to enhance the performance, endurance and allow athletes to do rigorous exercise and increase in population and disposable income.Scope of Global Sports Drink Market Report–Sports drinks are beverages that are specially formulated to help people rehydrate during or after exercise.
It can help meet nutrition recovery goals by changing fluids and electrolytes lost in sweat and helping to replenish glycogen stores.News:Gatorade Pumps Big Budget into Star-Studded Campaign after PepsiCo’s marketing Pull-BackFebruary 24th, 2020; PepsiCo revealed that 2020 would be a year in which it pulled back on some of its marketing spends.
But its sports drink brand Gatorade has just funneled big budgets into a start-studded campaign designed to take it through to the second-half of the year.
It had hinted that the likes of Doritos, Cheetos, energy drink Rockstar and Pepsi Zero would be the beneficiaries of continued spend and it seems Gatorade can be added to the list as it launches a major advertising campaign featuring a host of sporting stars.Coca-Cola Launched Sports Drink Powerade in IndiaJune 19th, 2019; The local arm of American beverage maker Coca-Cola on announced the launch of its sports beverage Powerade that will compete with rival PepsiCo’s Gatorade.
On the basis of country level, market of Sports Drink is sub divided into U.S., Mexico, Canada, UK, France, Germany, Italy, China, Japan, India, South East Asia, GCC, Africa, etc.Global Sports Drink Companies–Pepsico, Coca Cola, Monster Beverage, Arizona Beverage, Abbott Nutrition, Glaxosmithkline, Living Essentials, Britvic, Extreme Drinks, AJE Group, OthersIncreasing Demand for Soft Drinks is One of the Major Factors Driving the Sports Drink Market Share.The sports drinks market is expected to witness a significant growth owing to its increased use as it helps to enhance the performance, endurance and allows athletes to do rigorous exercise.
The growing inclination of people towards physical fitness, the number of health clubs and fitness centers has come up in the recent.
Global Sports Drink Market – OverviewSports Drinks are flavored beverages that contain carbohydrates (usually sugar) and minerals such as sodium and potassium.
Making better decisions with Sports Drinks and hydration can result in improved performance, recovery and injury prevention.
With all the fluid-replacement options on the market, experiment with which drinks hydrate you the best for your workouts.Access Report Details @ https://www.marketresearchfuture.com/reports/sports-drink-market-1156Different statics demonstrate varied, mixed opinions; some say Sport Drinks are vital, others say it is not.
Just for instance – A vague statics say - Before the rise of Sports Drinks, athletes and everyone had only choice - water when we exercised or during the training.
To make matters worse, recommendations once aimed at endurance athletes have now trickled down to anyone who exercises.
“Sport Drinks are vital or not” will always remain a topic for the never ending debate.Despite of all such debates and arguments making their rounds across the continents, Sports Drink Market is flourishing rigorously and thriving thoroughly.According to a recent study report published by the Market Research Future, The Global Market of Sports Drinks has increased its market growth in recent years and is expected to grow at a rapid pace during the forecast period.
