Before we understand the scope of digital marketing in India let us first understand this industry. Digital marketing is a marketing method to promote products online. So in simple terms, we can say that we are promoting our products to customers who are using the internet. Many concepts of traditional marketing are applicable to digital marketing.
Frankly speaking, the scope of digital marketing is huge not just in India but across the globe and it is growing day by day. Thanks to all of us and our addiction to the internet the digital marketing scope will not have a halt ever now. Apart from medical, engineering and teaching, this is the only field that will have a continuous growth without any form of recession.
In every era, marketing has evolved based on what the customer is using. If you go back in history, you can see that at times when customers used Radio, it gave birth to radio advertising and marketing. Next, we got the boom of televisions, it is one of the widely used devices globally, which allowed the companies to reach a mass audience with TV ads. Even today TV advertising is one of the most used advertising strategies for companies. Since the boom of the Internet, more customers started using the Internet, which gave birth to a new era of marketing originally called Internet marketing, which is now called Digital Marketing.
To understand the scope of Digital Marketing in the Future we must understand its advantages and how it can sustain over the period of time until we get a new generation of communication.
All the brands, Companies and business owners realize that traditional marketing methods are not of great help as people are hooked to their phones most of the day, so marketing their brands, products and services digitally is the only and the best available option. You can go to the end the number of companies and all of them will surely have a digital marketing department for sure.
Digital Marketing is the fastest growing industry that has already created 8 lakh jobs in the market and is expected to create 20 lakh jobs by 2020. With so many jobs already existing and loads of jobs that will be created there isn’t any scope of recession in this field. It is considered as one of the safest and most secured fields to work in. Moreover, without any technicality being involved in this field it is all the easier to learn and grab. On top of that, there’s no restriction of any specific educational qualification. Students from any stream can learn Digital Marketing.
There are abundant of learning options in this Industry since Digital Marketing comprises of various fields. You can start from a basic level course and go up to the professional level and not just that you have the option of getting the course customized as per your interest and requirement. The Digital Marketing Training Institutes are coming up with different levels of courses like SEO, SEM, Email Marketing, Affiliate Marketing, SMM, Google Analytics.
