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Animoca Brands buys Quidd for up to $8 million as it moves into blockchain collectibles

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Geekz Snow
Animoca Brands buys Quidd for up to $8 million as it moves into blockchain collectibles

Animoca Brands has agreed to acquire Quidd, a maker of a digital collectible marketplace with 6.8 million unique users.

The purchase price is as much as $8 million.

The move is part of Animoca Brands‘ long-term effort to marry blockchain technology — the transparent and secure digital ledger — with sellable digital merchandise such as collectible characters.

By adding blockchain, Animoca Brands will be able to uniquely identify digital items, enabling true digital ownership for users and guaranteeing item rarity.

New York-based Quidd claims it has the world’s largest assortment of digital collectibles licenses and partnerships (with over 325 brands) featuring the world’s top content owners across multiple verticals – partners include Disney, Marvel, HBO (Game of Thrones), CBS (Star Trek) and NBA, among others.

To date, Quidd has issued over 2.1 billion individually-serialized digital collectibles to 6.8 million unique users, and it had an average of 208,000 monthly active users for the first half of 2019.

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