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Why Mark Zuckerberg’s plan to merge Instagram and Facebook is a terrible idea

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Geekz Snow
Why Mark Zuckerberg’s plan to merge Instagram and Facebook is a terrible idea

That’s not to say the company doesn’t know how to run Instagram – since Facebook bought the platform for $1 billion in 2012, it’s grown to have more than a billion monthly users.

There also seems to be a bit of ego: Facebook CEO Mark Zuckerberg is angry that Facebook doesn’t get credit for the explosive growth of Instagram and WhatsApp, according to The Information.

The move shows that Facebook has a fundamental misunderstanding about why Instagram is successful — and why Facebook is failing (at least in the U.S.).

Facebook is a tarnished brand: Between clickbait, fake news, a $5 billion dollar settlement with the Federal Trade Commission over privacy violations, disastrous congressional hearings, lackluster customer service, and a widely disliked CEO, the platform has seen a signficant decrease in usage.

It’s the place where your parents hang out.

At the same time, Instagram keeps adding American users – and Edison data shows most of the people leaving Facebook appear to be fleeing to Instagram.

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Geekz Snow
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