How to Create Successful—and Meaningful—Experiential Marketing Events, According to Eventbrite and Giant Spoon

When it comes to events, few players are more powerful than Eventbrite and Giant Spoon.

Jon Haber, co-founder of Giant Spoon, credits the agency’s larger-than-life activations for its rapid growth since its founding in 2013.

“It’s the thing that really seems to be resonating and breaking through almost more than anything,” he said.

Adweek spoke with Haber and Eventbrite CEO and co-founder Julia Hartz about what makes an experience that people connect with and the explosive growth of experiential marketing.

Here are five takeaways from that conversation.

Millennials—and current consumer habits—are fueling experiential’s growth