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3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

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Geekz Snow
3 Lessons From an Editor of the Largest U.S. Publications (B2C CMY Finalist)

With a team of in-house staff and freelancers, the publications take on topics that matter to the over-50 set, among them: employment, retirement, health, wealth, fraud, and dementia.

AARP Bulletin takes this customization further, producing more than 20 regional versions of every issue, each with unique content based on the member’s city or state.

The magazine’s six issues balance service content, investigative features, and entertainment using celebrity-focused cover stories and enticing design to pull readers in.

The surveys also ask about usefulness, uniqueness, and entertainment value.

The results are mandatory reading for AARP editors.

Neil and his team use this database to analyze, measure, and compare past content and headline approaches and to identify opportunities to create more meaningful content.

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Geekz Snow
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