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Ask China Anything: A peek inside China’s ACG culture

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Geekz Snow
Ask China Anything: A peek inside China’s ACG culture

More than 364,000 people descended on Shanghai last week to attend the four-day ChinaJoy event, one of Asia’s largest annual digital entertainment and gaming expos.

Visitor numbers have grown eightfold since it started in 2004.

Despite the record-high visitor figures, ChinaJoy saw a fall in gaming companies on show at the convention this year.

The country’s gaming sector is still in recovery mode after a year-long freeze on new licenses that only ended earlier in 2019.

For a lot of ACG fans, however, ChinaJoy represents one of the few reasons to leave the house this summer.

One attendee dressed as Roadhog from Overwatch told TechNode reporters that he was here just to see check out what Blizzard, the game’s developer, was going to display.

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