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Influencers and sports shows: how a new podcasting network thinks it’ll break into China

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Geekz Snow

A new podcast network is launching today with a focus on influencer-hosted shows and sports content that it thinks will have international appeal.

HiStudios, a company spun out of the startup Himalaya, has already inked deals with a variety of creators, including NBA player James Harden and boxer Mike Tyson, setting it up to compete with all the other networks also hunting for new podcast talent.

“Ultimately, [influencers have] just really rabid fan bases,” Peter Vincer, HiStudios CEO, tells me.

With some creators, it’s paying for outside production, like in the Studio71 arrangement, while others involve creators using HiStudios’ own producers, editors, and soon-to-be-opened studios.

Vincer says that while audio is the big focus, the team isn’t limiting itself to the medium.

This is relevant if it continues to pursue partnerships with prominent YouTubers who publish their podcasts as both video and audio products.

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