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MoviePass changed user passwords to keep them from ordering tickets, report says

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Geekz Snow
MoviePass changed user passwords to keep them from ordering tickets, report says

MoviePass, the $10-a-month movie subscription service that once dominated the industry, has been hit with financial issues that essentially brought an end to the company as we knew it.

Some of the ways it dealt with those issues included changing some users' passwords to keep them from ordering tickets, according to a Business Insider report this week.

Because MoviePass's business model essentially involved paying theaters the full price for customers' tickets, the company was quickly losing money, according to the report.

CEO Mitch Lowe reportedly became frustrated with subscribers who took advantage of the low monthly rate by going to the movies every day, and ordered the company limit subscriber access before the April 2018 release of Avengers: Infinity War.

Lowe called for the passwords for a "small percentage of power users be changed," which would keep them from going into the MoviePass app and ordering tickets, according to Business Insider.

By the end of July 2018, the company was losing around $40 million a month, and on July 26 it ran out of money to put on MoviePass cards, Business Insider says.

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