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10 Vital Tips to Enhance Website Design in 2019

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Ben Classified

Introduction

A few years back it was the quality of your product and services which decided the customer base and the growth of your business. Now as you are in the year 2019, the scenario has changed and improved by the help of custom website design services available in the market. To survive and stand out among millions of similar websites like that of your product, you need a unique design and strategy. There is a lot of information available online to enhance your custom website design services and help promote your business but it is very difficult to narrow it down. This article is trying to touch base with 10 essential tips to improve your web design.

  1. Responsive and Mobile Friendly

Non-responsive and mobile-unfriendly website will drop you in many leading search engine rankings. You may start losing your visitors and customers as they will be sick and tired of going through a non-responsive version of your website on their handhelds. Though both responsive and mobile-friendly approach works in tandem to achieve streamlined and rich user experience, they are two different things. Mobile-friendly websites can be viewed on any Smartphone, tablets, and handheld whereas a responsive website responds to the screen size, browser type, etc. and displays correctly without any barriers.

  1. Friendly Navigation

One should understand the website navigation from the perspective of the user and take into consideration that no one will visit the site which is cloudy and consists of cluttered information with a lot of menus and links all over the place. Simplified navigation for visitors of your website is mandatory. Few things which can help simplify your website navigation are:

  • The main menu should not contain more than 7 items. This does not include sub-menus or drop-down sections.
  • From anywhere on your website the user should be able to access any section of your website within three clicks and if you can cut this down to two clicks, awesome.
  • It should be clear and explanatory through your labels, infographics, and links.
  • Keep static navigation bar rather than hanging one.

 

  1. Good Page Load Speed

Website page load is crucial to keep your website traffic intact and visitors interested. The majority of users prefer leaving and abandoning the site which takes more than 3-4 seconds to load. There are many things which you can imbibe to optimize your website page load speed and some of them are:

  • Using optimized images on your portal to help the same load faster.
  • Use of fewer plugins to avoid conflict and delay in page loading.
  • Choosing a good hosting platform to lessen the chances of downtime and slow page loads.
  • Using fewer redirections on the website as much as possible.
  • We should have optimized the Homepage which loads fast as this will be the front face of your website.

                                                                               

 

  1. Clean Content and Design

Visitors don’t like cluttered or too much content on the website and lose their interest to stay further on it. Getting rid of unwanted contents by hiring a good web design and development companies will help improve the design drastically and attract more targeted audiences. One should also consider removing a few unwanted elements from the website like complex animations, cluttered contents, stock images, and loud colors.

  1. Social Media Integration

Current world in which we are living has become Facebook, Instagram and Twitter world. Hence, any website which is seeking to evolve should consider the integration of these social media platforms on to their websites. Integrating social media buttons with the help of a competent web design and development company on your website will help visitors to read, share and comment in real-time. This, in turn, popularizes your website and attract unique visitors which would have not been possible otherwise.

  1. Excellent Call to Action Visibility

Your website is only useful when it can attract visitors to buy or use your products/services. Call to Action can be achieved in several ways which may include free trial, account subscription for receiving newsletters and product updates, etc.

  1. Optimum Whitespace Use

Whitespace commonly referred to as "negative space" is the empty area around the elements of the page which lacks contents or any visual items. One should not get worried about this space rather should accept the fact that this is an essential design element that helps break up the page and increase readability.

  1. Proper SEO Strategy

It is always good to have an efficient SEO strategy to improve your website and its traffic to attract targeted audience. You may also opt for SSL certificate as nowadays Google is pushing the https protocol and providing better ranking to such sites. Good SEO helps you trend on the leading search engines and attain what you want from your website.

  1. Blog

One of the best platforms for your visitors to understand about your business is through content and this is possible through blogging. Blog not only appeals to your visitors visually but also gives you a space to push your content. By posting most of the articles which are relevant to your products and services will encourage targeted audiences to engage with you on your site and conversion rate will rise.

  1. Intelligent Color Theory

The way colors are used on your website matters and affect the website conversion. Using color theory to your website will help you in the long run and this should not be ignored while designing the website. Pantone is the standard language used for color communication.

Final Thoughts

You may find hundreds of tips to improve your website in this ever-changing world of technology but this article has provided some of the important tips and tricks which cannot be negated at any stage during the development of any website. Try exploring them and you will start to notice a positive change in your business.

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