In today's era, mobile phones are filled with applications. On average, every mobile phone user uses thirty applications per month. Application categories vary from entertainment to shopping, from traveling to cooking, from studying to social media and more.
Fifty-seven percent of all digital media usage comes from mobile applications. According to Statista, 205 billion applications were downloaded in 2018, which is fifteen percent more than the number of applications downloaded in 2017. This trend is expected to grow to twenty-five percent by 2022.
The Reasons behind the Increasing Popularity of Mobile Applications
The number of applications used by users continues to increase. The number of mobile applications made by businesses is increasing. There are applications for managing multiple applications on your mobile phone. This is the peak of application popularity. But why? Why do businesses launch applications? Why do users download, install, and use applications? What is the right reason behind all this popularity? Here is a list of reasons behind the popularity of mobile applications:
- Make Life Easier
There are applications to order tickets, conduct financial transactions, get information, connect with friends and strangers, educate your child and operate basic electronic gadgets at home. All of these and other things are easier for mobile phone users. The internet of things, together with the latest technology in Mobile Application Development Company in Bangalore, has given users smarter and simpler ways to do things. If a user wants daily weather updates, he doesn't need to look for them online. All he has to do is download an application that tells him about the weather in his location. If users forget to turn off the air conditioner before leaving home, then people can do it remotely by using the application on their mobile. If users want to travel to a certain location but don't want to get stuck in traffic, then they can use the application to check minimum traffic hours.
- Fun Application
The definition of socialization has changed over the past few decades. Now people hardly communicate with each other when waiting for trains, flights, interviews, or sitting somewhere in general. They are busy with their mobile phones. They are checking social media updates or playing games or chatting or getting information. Social media applications and games are an important part of people's lives. They are not used only when someone is free. People are addicted to this mobile application and enjoy it. Businesses also take advantage of this opportunity to connect with their potential clients. Users don't even mind watching advertisements for simple or key credit or energy or other benefits. Mobile applications, in general, provide user assistance, comfort, pleasure, and entertainment.
- People Spend Time on Smartphones
The average user checks his mobile phone every eighteen minutes. This is a resolute activity. People don't look at their mobile phone to call someone four times in an hour. However, they check their Mobile phones to read notifications, check for updates and play games. All of this happened to the application. This is another reason why businesses launch applications.
Why Do Businesses Need Mobile Applications?
At present, every industry utilizes mobile applications from Cost Development of App like ubereats to health services, from banks to e-commerce, from sports channels to the news industry. Mobile applications have demonstrated their worth and value in almost all fields. This is how mobile apps can help your business too.
- Communication and involvement
In this fast-paced world, people easily move from one trend to another. Linking it to your brand is a big challenge. Customer acquisition is one task and retention is another task. Applications can help you stay in touch with existing clients and interact with them regularly. Push notifications are one example of such marketing tactics. As mentioned above, people spend time on their smartphones. If your business application is on their mobile, then it's easy for you to get their attention and communicate with them often.
- Smarter Marketing and Branding
Launching the application is a way to stay in touch with your clients. Whenever a business launches an application or adds new features to it; it allows them to do a marketing campaign around it. A campaign that tells customers about the benefits of using their business application. This allows them to carry out successful press releases and social media campaigns.
If consumers have your application on their mobile, then they can see your logo every time they check their mobile screen. This acts as a brand reminder and can leave a lasting impact on your customer's memories. Brand recall is considered a valuable asset in any industry. You can also send notifications and messages to them to stay in touch with them.
- Lead Generation and High Conversion
It's easier to order products and services while sitting on the couch in your living room. Customers can avoid traffic and save time and effort. Most business applications provide the facility to make financial payments via the telephone itself. By using data provided by consumers, you can easily send those relevant offers and information. This can make you more connected with users and your business has a higher chance of generating potential customers.
When businesses use data obtained through applications efficiently, they can easily target customers who have high intentions with the right product or agreement. This makes it easier for the sales team to convert leads such as from potential customers into existing customers.
- Get Data and Insights
When people download any business application on their mobile phones, they provide the company space on their smartphone. This gives access to data and allows companies to get useful information. This is one of the most important aspects of having a business application. Information about consumers can help increase the effectiveness of any marketing or sales strategy. Decision-makers can plan, adjust, or implement their strategies and efforts optimally by analysing the information provided by application users.
Efficient marketing, more prospects, higher sales, and advanced decision-making capabilities are just a few reasons why organizations develop, launch, and maintain applications.
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