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Does your job board business need marketing?

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Natasha Moreas
Does your job board business need marketing?

But then, there have been many businesses that have enjoyed success without investing a lot in advertising and marketing.

And the answer to that is:

Yes, a job board business does need marketing

Well, if we lived in an ideal world where customers naturally flocked to the objectively best brands, there probably would be no such thing as marketing.

You also need to reach out to employers and recruitment companies whose job postings you want to display on your job board.

Thus, marketing becomes important to help you reach out to job seekers and employers.

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Natasha Moreas
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