7 Superb E-commerce Strategies to Beat Your Competitors

If you want to stay ahead in your field, you need to utilize every strategy you can to beat your competitors. It doesn’t matter if you’re selling baked goods or high-level machinery if you’re running a coffee shop or a corporate law firm. Know that the world of e-commerce is no different, that you need to use similar tools and strategies if you want to succeed.

So, below you can find some strategies that will help you push forward. Some of them, you will notice, are rather common sense and simple. Others, however, might have not crossed your mind at all. 

Get mobile under control

First things first, if you want to run a good e-commerce store, or simply use eCommerce strategies correctly, you need to get mobile under control. Your website, your platforms, they all need to be mobile-friendly. Just think – how many people do you know use mobile exclusively for browsing and shopping? How many times will you check out one website and then simply leave it because it looks horrible on your phone? These are all things that you need to take into consideration if you want to get as much traffic and traction as possible.

Research, research, research

Never stop learning, never stop improving yourself and your company. Always do as much research as you can, stay on the ball at all times. Follow every single trend and change in your industry, learn as much as you can about your product, get all the magazines, zines, newsletters, and sources you believe can help you actually learn something useful.

Furthermore, gather data and see where you are on the market. How well are you doing, how well is the market doing? Is there any room for change, and if so, how and when? 

How do you deliver?

Now, this isn’t just about how you deliver your services and goods, i.e. how you fulfil promise and order. Rather, it’s actually how do you deliver goods literally. What channels do you use, are they fast, can they get faster? Do you offer your clients options like an item and product tracking, and to what extent? Can you provide them with some extra info?

You want to stand out, and you need to stand out properly. Have you thought about free shipping? Is that feasible for you? Maybe add some special deals, some free trinkets with every purchase, or maybe larger gifts for frequent buyers…

Be thorough

A simple strategy that everybody knows they should do, but nobody actually does. Namely, you want to be through if you want to beat your competition. Everything you do, you should do it to the best of your ability. Of course, perfect is the enemy of the good, and you can’t really achieve it, but at least strive towards it, move towards it.

Have all your bases covered by professionals? Don’t have your interns work on your website, hire proper digital marketing services and design options. Stick to the rules you set for yourself, don’t shy away from hard work, and never skimp on quality. 

Never be complacent with your pricing

Pricing is a very touchy and complicated issue. Namely, you need to strike the right balance between affordable and actually making a living, between offering good deals and not getting into trouble. Then, once you have finally set the prices that help you actually make a living and get out of the red, you have to take the marketing into mind.

Namely, the financial market is a fickle mistress, and you never know when some sort of upheaval or issue may arise. You need to research it regularly and properly, and actually figure out when you can, or can't, change things up. So, steadily increasing your prices might be rather obligatory, instead of simply you being greedy.

Figure out when you have to branch out

It’s completely normal that you want to branch out, to spread your wings and see just how far you can take, to see just how far you can really push yourself and your company. However, there is a time and a place for everything, and if you do this too soon, you can end up facing a serious disaster. Namely, what we suggest is that you think long and hard about branching out, asses everything properly, and take the plunge when you know you can handle it.

Research your new target market, figure out where you can go, whether there is actually demand for your goods and services or not. Indeed, an e-commerce business is perfect for international branching out, since the internet has practically dissolved most borders. Still, be certain that you are ready.

Learn from the competition

Finally, you want to keep an eye on your competition and actually learn from there. If they truly are your competitors, if they truly are people who are getting a slice of the pie that you are gunning for as well, they must be doing something right then. So, leave your ego at the door, and try to figure out what they are doing right, work on researching your competitions properly as often as you can.

Conclusion

If you want to stand out you need to get all your bases covered. Do some research, figure out where you stand on the market, and move from there. See what your competition is doing, and then see if you can do it better. Don’t forget about mobile, stay thorough, don’t be too hasty with branching out, and always stay hungry.