How Do Chatbots Benefit Businesses And Marketers? What Do Your Consumers Expect From The Bots?

With the fast advancement in technology and ease of access of information, contemporary consumers have become more empowered.

Today insurance companies have enormous opportunity to deliver exceptional experience to their customers, thanks to AI-enabled chatbots!

You can now easily capture data, get insights from it and thereby take better actions.

Let’s take a look at how AI-powered chatbots are empowering insurance companies to better serve their customers.

However, a chatbot can demystify the jargons and put complex terms into simpler language while walking new customers through the sales funnel.

Unlike call centers wherein customers are put on hold, mostly due to limited number of agents, chatbots can handle hundreds of customers at a time.

Turkish Cargo has gone live with the new artificial intelligence robot CARGY that provides customers with the opportunity to inquire the status of their cargo 24x7.During its initial phase, CARGY, the artificial intelligence-based chatbot and the new member of the Turkish Cargo family, provides the users with the opportunity to inquire the current status, details, available dates and flights for their cargo shipments via the airway bill (AWB) number.Serving at the WhatsApp number of 0850 333 0777 in Turkish and English language options, CARGY will offer the opportunity to inquire the rate details at its second phase in September and will provide other details related to the cargo at its third phase which will go live in December.Link for Article

Real time applications of AI. In this blog, you will get to know the different real time applications of AI in different fields such as banking, finance, marketing, etc. You will also become aware as to why Artificial Intelligence is the next revolutionary

The year 2017 promises to be another year where digital marketing plays a key role in growing and establishing business, generating leads and improving brand awareness.

With every new year comes new styles, trends and ideas, here I’ve curated the top 7 digital marketing trends for small business that will rule 2017.

It is important than ever before to develop engaging and valuable content to gain the attention of users so they can like and share your content.

Create a comprehensive content marketing strategy, focus on quality, engaging pieces that can easily be repurposed.

Curating content for your audience based on customer-centricity will be your top priority.

Even if your brand has a limited marketing budget, small businesses can establish relationships with influencers that don’t require any investment.

AI Chatbot an Artificial Intelligence-based software that simulates a conversation between humans and computers using natural language via voice or text.

It is one of the most advanced and promising expressions of the interaction between humans and machines.

Create a bot that enriches your website.Deliver accurate human-like interaction using AI Chatbot.

It is one of the most popular and communication business channels.

Provide 24*7 services to the customer and provide more profit to the business.

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Artificial Intelligence (AI) has proliferated the social networking spectrum across industries from eCommerce to healthcare to media.

In a bid to satiate the rising consumer demand for chatbot interactions, businesses are turning to automated social media techniques.

As an emerging chatbot development company.In addition, artificial intelligence and machine learning (ML) development services enable companies to scale their conversational abilities with self-learning ML models.

Businesses can accelerate customer services with the following types of social media chatbots. 

Wondering how AI can be used in marketing?

Check out this article by Smacient in which we will look at 16 ways that talk about how to use Artificial Intelligence in Marketing.

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Artificial Intelligence (AI) is radically changing all types of business, and chatbots, powered by AI, are becoming a viable customer service channel.

A well-developed chatbots offer a customer experience (CX) in which customers can’t tell if they are communicating with a human being or a computer.

However, these systems (including Siri and Alexa) have come a long way and continue to improve.

Here are four ways that AI and chatbots create a great impact on customer service and the world of CX:

Customer service is about convenience, which includes customer service 24 hours a day, 7 days a week.

As mentioned above, if chatbot detects that the customer is angry, angry or frustrated, it will transfer the interaction to the person without problems to take responsibility and terminate the client’s help.

Although there are SAAS based chatbots which can be utilized however custom chatbots are the perfect fit for a hospitality enterprise considering the following benefits:

A custom chatbot can enhance customer experience using AI.

Since the custom chatbots are not hosted on a solution provider’s server, the generated customer data including name, profile picture, email ID and contact number of the guests remain secured with hosting providers e.g.

A custom chatbot allows enterprises to upgrade the existing features or add more features such as intent, dialogue or entities depending upon the business requirement.

For example, you can feed your chatbot with thousands of conversational logs as per your need, that will be used by the bots to respond to each query in a personalized manner.

From the hotel’s website to social media channels such as Facebook, chatbots can be integrated anywhere, walking the visitors through the process of hotel bookings.

Enhanced Room Service

The AI-based chatbots can eliminate the need for hotel guests to interact with hotel staff, instead, establishing a virtual interaction through devices like mobiles. AI-driven bots will make it easy for the guests to perform tasks like ordering meals, getting suggestions for special dishes available in the hotel’s kitchen, regulating room temperature and lighting, receiving recommendations on sightseeing and visits etc. This way hotels can cut down on time, capital and human labor considerably.

Upselling Opportunities

A custom chatbot can easily cross-sell and upsell hotel services like spa, cafe or a bar. The chatbots can send hyper-personalized messages through push notifications or SMS, drawing insights on customer journey using their machine learning algorithms. They can use these insights to offer additional services to the guests depending upon their requirements.

Keeping in Touch Even after Check out

The custom chatbots can also engage with the guests even after they have checked out. Conducting personalized surveys to rate the customer’s hotel experience and sending them tailored discounts and offers via email marketing can essentially build customer loyalty and brand recall for the hotels.

Some of the popular chains of hotels that are using AI technologies include:

• Wynn Las Vegas integrating Amazon Echo to all their hotel rooms to allow the guests to access various hotel room features using voice command.
• Edwardian Hotels offering virtual hosts for enabling the guests to interact with the AI chatbot digitally and allowing self-service.
• Accor Hotels with their digital concierge named Mercure Bot that converses with the guests and helps them to know the local destinations better

AI-driven chatbot for hotels can essentially perform iterative tasks without roping in the hotel staff. While chatbot takes care of the monotonous requests, the hotel staff can engage in more productive tasks. Providing efficient guest communication and exceptional customer service, utilizing less time, capital, and human resources have made custom chatbot for enterprises the smartest revenue-generating technology for the hospitality industry.

For hotel enterprises that are serious about skyrocketing their sales, developing a custom chatbot can be a bit of a challenge. However, with customized chatbot solution, you can move one step closer to realizing the perfect hotel experience for your customers.

We at Affle Enterprise have developed chatbot for hotels, each built for a custom use case. Monitoring and witnessing the impact of their integration in real time.

For any queries regarding Mobile app development/Chatbot development, drop us a line @ [email protected].

Originally published at Affle Enterprise