Online presence is necessary for your business. However, having a website and social media pages is not enough when you consider that your competition has the same things, too. You will have to compete for the attention of your target audience and make sure that prospective customers will pick you over other business.
To ensure your success, you will need to use search engine optimization to improve your website ranking in search engines. SEO will be one of the most critical marketing tools you will ever use to get ahead of your competition, as it is a practice that will boost both the quantity and quality of your website traffic and brand exposure through organic or non-paid search engine results.
Search engine optimization is not just about optimizing your website to make search engines find and rank it higher in the results page. It encompasses an understanding of what your customers are looking for, the keywords and phrases they are using to find it, the answers they want, and the content they want to see. When you know what they want, you will be able to use SEO as an effective marketing tool that connects your business with your customers. Once you understand and identify your audience intent, you will want to find ways to make sure that search engines can crawl the answers you want to give to your customers.
Social media and paid advertising may help generate traffic to your website, but most online traffic is being driven by search engines. Organic search results appear highly credible to discerning searchers, so they get more clicks compared to what paid advertisements can. In fact, SEO tends to have 20 times more traffic opportunity over pay-per-click campaigns on desktop and mobile. You just need to make sure that it is properly set up, so it can continue to be beneficial to your marketing campaign over time. For instance, if you have at least one high-quality content that ranks well for eight keywords, traffic could snowball down the line.
Using search engine optimization as a marketing tool requires the expertise of an SEO specialist. Hiring an SEO expert can save you lots of time and effort, especially if you want to improve your optimization game. Just make sure that it is a credible and reliable SEO company with a good track record of helping other businesses improve their online presence.
About the Author:
This article is written by Sanghun KIM, team manager at Must1st which is one of the leading SEO and Oversea Marketing agency in South Korea. They offer affordable Search Engine Optimization packages for all size businesses across South Korea.
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Essential SEO tips to remember in 2019
It's a new year and that implies new trends and techniques to take into consideration as part of your SEO efforts. While SEO hasn't been totally altered over the holiday period, it's still worth getting a refresher on what is right now working best for SEO practitioners.
A lot of the trends and strategies from 2018 are as yet important however are now further developed. Google is continually getting more smarter, and this implies as SEO's we have to get more smarter as well.
Let’s take a look at the most important SEO advice for 2019.
Sincere content remains king
This point always comes up, yet it remains the most vital thought in all contemporary SEO system; content is king.
Because Google is continually getting increasingly capable best case scenario results for a user’s query, the focus has moved to really giving the most sincere and authoritative result rather than the most relevant in terms of keyword density. This means that a high-quality article that’s written with pure intent is going to rank higher than one that’s artificially constructed to match a keyword.
This doesn't imply that optimisation is dead; it simply means that we need to be smarter in how we go about it. Choosing interesting topics and answering user inquiries in a definitive way is the what we ought to concentrate on, instead of building points around explicit keyword phrases.
Increase your focus on UI/UX
In 2019, you will see fancier sites which try to resist the standards of a typical layout. Professionals are searching for approaches to rapidly wow and hold users on the page and an awesome site that is easy to use is one of the best ways of accomplishing this.
Google's indexing algorithm thinks about user page dwell times, bounce rates and other metrics which gauge the usability and usefulness of your site. Regardless of
whether you figure out how to rank very with a poor UI/UX, that support in rush hour gridlock won't convert into a lot more request or deals.
Prepare for an increase in voice search queries
A year ago the rise of voice search turned into a buzz topic in SEO circles and for good reason; the manner in which people are interfacing with search engines is starting to change. While voice search hasn't overtaken traditional search right now, the common wisdom is that as virtual assistants become more widespread and effective, it eventually will.
You can plan for this by ensuring you target long-tail keywords dependent on thorough research into what your target audience is searching for in relation to the products and or services you are trying to market.
Don’t forget about social media
Even in 2019, the connection between social media and SEO is as yet misconstrued by many. A few people think it has a noteworthy effect while others expel it totally.
Obviously, Google utilizes social media shares as a ranking factor because it implies trust between your content and users. On the off chance that your pages have a high number of social shares across multiple platforms it can ascend in the rankings rather rapidly.
So make sure to always include social share options, encourage sharing and above all; deliver content that people will really WANT to share.
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